1. Discussion
What is a franchise?
franchisor
‘Business grants a licence to
format
franchising’
franchisee
trades under name
franchise of franchisor

2. Discussion
What types of businesses tend to be franchises?
Fast food
outlets?
clothes
stores?
hairdressers?
Can you think of any others?
What popular franchises do you have in your country?

3. Setting up a franchise
Put these stages of researching a franchise into the correct order.
b) Decide how muchthree franchises and talk to some of the franchisees
a) Shortlist two or money you can afford to invest and how much you
need to borrow.businesses.
running these
d)b) Decidethe type of business you would like to operate in.
Identify how much money you can afford to invest and how much you
need to borrow.
e) Contact the franchisees operating in that business and ask them to send
c) When you have all the information you need, complete the application
you information.
form of the most suitable franchise.
a) Shortlist two or three franchises and talk to some of the franchisees
d) Identify the type of business you would like to operate in.
running these businesses.
f) e) Contactmarket research.operating in that business and ask them to
Do some the franchisees
send you information.
c)f) Do some have all research.
When you market the information you need, complete the application
form of the most suitable franchise.

4. Setting up a franchise
Maria mentioned these figures when talking about her franchise.
Can you remember what they refer to?
for
five or five years
three €50,000
six times ago
years
three
£12,000 50% £2,500
months

5. Verb collocations
a profit a phone call homework business market research a decision
somebody a favour a break a chance an arrangement a risk
overtime a recommendation an excuse an exam serious work
make do take

6. Discussion
made
1 What was the last big decision that you _______?
take
2 How often do you need to _____ a break from work?
took
3 When was the last time you _____ a risk?
do
4 What kinds of companies would you like to _____
business with?
done
5 Have you _____ anyone a favour this week?

7. for or since ?
2008
a long time yesterday’s
2008
mylongnight
last offices
Tuesday
wenearly weeks
movedatime
atwoages year
five hours
9 o’clock
birthday last night
two weeks meeting
Tuesday
ages
we moved offices
nearly a year
9 o’clock
five hours
yesterday’s
meeting
my birthday

8. Asking questions
Question Answer
1 How long has Max lived in Hong Kong? Max has lived in Hong Kong since
2000.
2 How long has she been in charge? She’s been in charge for six months.
3 How long have they owned stores in They’ve owned stores in the US for
the US? three years.
4 How long have you known about the I’ve known about the takeover
takeover? for a few days now.
5 How long has he been ill? He’s been ill since last Thursday.
6 How long have you had this problem? We’ve had this problem since the
new machinery was installed.

9. Discussion
Travelling by air – what do you need to do?
check
in
duty passport desk
free control
shop
departure security
lounge check

10. Discussion
Travelling by air – what do you need to do?
check
in security duty
desk check free
shop
passport
departure
control
lounge

11. Handling questions
No, on the That’s a very
contrary good question
Some people say
I’m afraid I can’t go OK, I’m glad you that, but it isn’t
into the details here asked me that
A Prepare to talk for two minutes about your plans for the future.
Where do you see yourself in five years time?
B Prepare a list of questions to ask your partner.

12. Notes:
Positive points Negative points
Cheap land Flat area, near large river,
Location No problems to expand flooding? High humidity, parts
would be kept inside
Good rail connections to Mumbai Road connections poor,
Infrastructure
No plans for highway especially in monsoon. Highway
(roads, railways)
won’t be finished for years
Plenty of skilled workers as Need to invest in some
Staff small factories in area already retraining programmes
Lots of suppliers in area None of local suppliers have
Suppliers necessary control units. Will
need to fly in from UK at start
Constructing Only six months With paperwork could take up
the factory to a year

13. Are you a risk taker?
1 Where would you put yourself on this scale? Give reasons.
1 hates risk 2 3 4 5 loves risk
2 Give some real life examples when you have taken or avoided taking risks.
3 Would you like to set up and run your own business?
Why? Why not?

14. Name of franchise Finnley’s Toasties Classic Cotton
Clothes
Established 2000 1999 1989
Business area Home care Convenience food Organic clothing
Franchise fee £20,000 €7,500 £18,000
Cost of fittings etc. ? €60,000 £30,000-£40,000
No. of franchises 300+ 530 Almost 100
Young professionals, People in late
Typical customers Disabled and/or
office workers, twenties or thirties
older people
students
Growth potential High ? High