Social Media Breakfast Boston #31: Beyond Social, Paid, Owned & Earned
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On 3/29 DIG was excited to host Social Media Breakfast Boston #31, which featured panelists from Life is good.®, Forrester Research, Reebok and DIG. The event discussed moving beyond Paid, Owned & Earned silos and infusing social and content throughout every customer touchpoint.
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Social Media Breakfast Boston #31: Beyond Social, Paid, Owned & Earned
- 1. #SMB31 Beyond Social, Paid, Owned or Earned It’s All Marketing Sponsor: #SMB31
- 9. The Presenters David Oksman, Life is good - @davidoksman David Cooperstein, Forrester Research - @minicooper Jessica Ruscito, Reebok - @jessruscito Brian Babineau, Digital Influence Group - @brianbab21 #SMB31
- 21. Two Marketing Frameworks for the 21st Century David Cooperstein, VP, Practice Leader Forrester Research March 29, 2013 @minicooper
- 22. The Customer Life Cycle © 2013 Forrester Research, Inc. Reproduction Prohibited
- 23. Forrester’s Brand Compass TRUSTED Earn trust by guiding the brand to be more transparent and accountable ESSENTIAL REMARKABLE Become more irreplaceable Disrupt the market in a way in the lives of your customers that inspires people to talk about the brand. UNMISTAKABLE Become known as the one and only at what you do © 2013 Forrester Research, Inc. Reproduction Prohibited
- 25. Media (Programs) PR + Customer eCommere Service (Promotions) (Passionate Communication) Marketing (Product & Events)
- 26. SIMPLE 1:1 DIALOUGE = GROWTH!!! • 870MM+ Earned • 500MM+ Earned Impressions Impressions • More than 105K • More than 89K new followers new followers • Reebok had the • Reached 98% highest sentiment positive sentiment among its competitive set
- 29. “Social Media” Brian Babineau Digital Influence Group @BrianBab21 29
- 30. Social As: Community Management 30
- 31. Social As: Brand Campaign Vehicle 31
- 32. Social As: Traditional Digital Media 32
- 33. Social As: Customer Service Channel 33
- 34. Social As: CHAOS 34 Image source: Luma Partners
- 35. A Simple Focus: STORYTELLING ACTIVATION CONTENT CHOREOGRAPHY 35
- 36. Content Choreography: The Construct of 8s STORY ARC 8 Weeks 8 Days 8 Hours 8 Minutes LONGER SHORTER, STRATEGIC URGENT FORM PLANNED DAILY RESPONSIVE STORIES STORIES CONTENT CONTENT CAMPAIGNS, EVENTS, NEWS, PR, CUSTOMER PROGRAMS, PRODUCT REACTIVE SERVICE, Q&A PLATFORMS RELEASE STORIES 36
- 37. The Presenters David Oksman, Life is good - @davidoksman David Cooperstein, Forrester Research - @minicooper Jessica Ruscito, Reebok - @jessruscito Brian Babineau, Digital Influence Group - @brianbab21 #SMB31
Notas del editor
- What you focus on will growWhats your positive purposeThink Outside the box
- That disposition is called optimism and it’s powerful.So now I’m going to tell you a store – my life story – to prove it.