DNA://11 - Y&R

1. Tuesday, 1 November 2011

2. consumer engagement -
the new operating model
Tuesday, 1 November 2011

3. digital nation
Tuesday, 1 November 2011

4. 9 out of 10 Australians go online
(54% have broadband)
83%
offline
Tuesday, 1 November 2011

5. the next 2 billion
online will be mobile
Global Australia
23% 35%
Tuesday, 1 November 2011

6. 90%
52%
48%
10%
2008 2011
Tuesday, 1 November 2011

7. 42.9%
37.2%
2010 2011
Tuesday, 1 November 2011

8. 2011
Tuesday, 1 November 2011

9. 2012
Tuesday, 1 November 2011

10. 2013
Tuesday, 1 November 2011

11. 2014
Tuesday, 1 November 2011

12. 6.4x 5.3x
Tuesday, 1 November 2011

13. 3,000,000,000
views a day
Tuesday, 1 November 2011

14. 100,000,000,000
hits a day
Tuesday, 1 November 2011

15. partners
friends
family
kittens waking up
colleagues
angry birds
celebrities
nigerian prince
strangers
brands
Tuesday, 1 November 2011

16. 18%
of users check Facebook
while their head is still on the
pillow in the morning
Consumer Lab Study 2011 - Ericsson US
Tuesday, 1 November 2011

17. 130 relationships
Dunbar's
law
=150
Tuesday, 1 November 2011

18. Tuesday, 1 November 2011

19. Tuesday, 1 November 2011

20. adverti sing
entertainment
>
Tuesday, 1 November 2011

21. adverti sing
entertainment
>
Tuesday, 1 November 2011

22. ertainm ent
ent
advertising
>
Tuesday, 1 November 2011

23. advertainment
Tuesday, 1 November 2011

24. advergaming
Tuesday, 1 November 2011

25. Call of Duty: Black Ops
November 2010
First 24 hours = $364M
$1B in 42 days
Tuesday, 1 November 2011

26. Tuesday, 1 November 2011

27. Tuesday, 1 November 2011

28. Tuesday, 1 November 2011

29. Tuesday, 1 November 2011

30. Tuesday, 1 November 2011

31. Tuesday, 1 November 2011

32. Tuesday, 1 November 2011

33. Tuesday, 1 November 2011

34. Tuesday, 1 November 2011

35. Tuesday, 1 November 2011

36. Tuesday, 1 November 2011

37. Tuesday, 1 November 2011

38. Tuesday, 1 November 2011

39. Tuesday, 1 November 2011

40. Tuesday, 1 November 2011

41. case studies
Tuesday, 1 November 2011

42. Tuesday, 1 November 2011

43. Tuesday, 1 November 2011

44. Tuesday, 1 November 2011

45. Tuesday, 1 November 2011

46. Tuesday, 1 November 2011

47. TXT
Tuesday, 1 November 2011

48. Be engaging
Tuesday, 1 November 2011

49. Be social
Tuesday, 1 November 2011

50. Be mobile
Tuesday, 1 November 2011

51. Thank You
Tuesday, 1 November 2011