Most people who use Facebook don't use much of its expansive functionality at all.

1. Facebook Edge Rank
NFO & Facebook SEO
What is Facebook SEO?
Most people who use Facebook don't use much of its expansive functionality at all. Alot do use it
as a social network; simply view and update their wall, upload videos and photos to their profile
and visit the wall of each friend and family members.
The Wall is how most people view Facebook also called News Feed. Two parts of news feed
include: Top News and Most recent. Alot are not aware that its default view is Top News and most
people doesn't change this setting.
It is important to grow your business on Facebook. As internet marketers, we want our content to
show on the news feed section. This is all about optimizing based on the Facebook Algorithm. In
the Facebook marketing of our industry we call this News Feed Optimization.
News Feed Optimization (NFO) is creating and optimizing content to rank well in the news feeds of
users whose connected with us.
There things we can do in FB to increase the rank of our content. The following are some
termininology comprising a content.
Objects and Edges
- Just like traditional SEO (links, citations, keywords)
- Every single thing on facebook is an "Object" (a post, comment, picture, page, profile, video etc.)
- Every single action taken on any Object is an "Edge"
- Each "Object" or "Edge" has multiple values associated with them
The collection and integration of all these objects and edges and the many factors associated with
them are what makes up the Facebook ranking algorithm called Edgerank.
Digital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast

2. Factors objects and edges use to determine Edgerank:
* Time - importance diminishes as time progress
* Affinity - Social value (likes, comments, sends, tags, etc.)
* Weight - Importance (determined by Facebook)
* Relevancy - Relationship between user and creator of any object or edge
All these factors can be researched very thoroughly and just knowing what these factors are, go a
long way towards helping you make the right decision about your page and how to interact with
your page visitors.
Digital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast