BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
Larry Bouthillier - September 2012
1. HUIT Digital Video Services
• What’s happening with video at Harvard
• What services do we support today
• How can we do better: future vision
2. Digital Video Services
Explosive growth in video use across Harvard
Field video recordings for Classroom recordings Commencement & Public Events
research & teaching
Each term, Harvard creates over 18,000 hours of video: 20x the size
of the Library of Congress collection
30000
25000
20000
15000
10000
5000
0
MAR 09
MAR 10
MAR 11
JUL 08
NOV 08
JUL 09
NOV 09
JUL 10
NOV 10
JUL 11
NOV 11
FEB 08
Explosive Growth
Student Assignments Catalog of Digital Information 2
(Videos Published to iSites)
3. Present State: Every School is Involved
• Harvard is producing over 18K hours of video semester
• 30% of course iSites contain video (2010)
• 420+ courses are recorded across Harvard
• Nearly 2K faculty & students uploaded >5K videos in
AY2010 Course Video Production (hours, by school)
6000
5000
4000
3000
2000
1000
0
HBS HKS HMS HSPH DCE FAS HLS GSE
3
4. Present State: Explosive Growth
30000
Videos Published to iSites
25000
20000
15000
User-generated
video uploads
10000
All videos (incl
Lecture, High
Quality
Production, You
5000 Tube)
0
JAN 09
JAN 10
JAN 11
FEB 08
JUL 08
JUL 09
JUL 10
JUL 11
MAY 08
SEP 08
NOV 08
MAY 09
SEP 09
NOV 09
MAY 10
SEP 10
NOV 10
MAY 11
SEP 11
NOV 11
MAR 09
MAR 10
MAR 11
4
5. Present State: Explosive Growth
iSites with at Least One
Course iSites Using Video Instance of Video Publishing
35%
Tool (New Sites Per Year)
30%
2000
25%
20% 1500
15% 1000 Non-Course
10%
500 Course
5%
0% 0
2008 2009 2010 2011 2007 2008 2009 2010 2011
Harvard on iTunesU: # of Harvard YouTube - Channel
Videos Views
1600 1,400,000
1400 1,200,000
1200 1,000,000
1000
800,000
800
600,000
600
400,000
400
200,000
200
0
0 Oct-10
Feb-11
Mar-11
Apr-11
Oct-11
Aug-10
Sep-10
Nov-10
Dec-10
Aug-11
Sep-11
Nov-11
Jan-11
Jun-11
Jul-11
May-11
DRAFT 5
6. Current HUIT Services
• iSites Video Publishing Tool
– Self-service tool for uploading and managing collections of audio and
video
– Secure delivery within iSites, or embed externally
• Classroom/Lecture Capture Automation
– Automated lecture publishing to iSites for FAS, HLS, GSE
– Schools handle video capture, we handle the publishing
– Matterhorn project underway to provide end-to-end capture automation
and enhanced user experience (5 schools)
• Video Conferencing Infrastructure
– Conference Room and Classroom Telepresence
– MOVI/Jabber Desktop video conferencing
7. Current HUIT Services
• Live Video Streaming Service
– Turnkey Web/mobile delivery w/adaptive streaming
– Used by HBS, HKS, FAS, HSPH, GSE
• CDN Sharing (Limelight Networks)
– Direct access to CDN resources on a case-by-case basis
– Used by HPAC, GSE, GSD, HDS, HKS,
– On-demand Flash and mobile delivery
8. Present State: Not Meeting Harvard’s Expectations for
its Intellectual Assets
Harvard understands how to use, manage and preserve its documents, historical artifacts,
books, objects of art, and physical course materials. These standards for ease of access,
security, pedagogy, sharing, search and archiving are not being met for video content
Where we are…
Where we
need to be…
DRAFT 8
9. Present State: Not Meeting User Expectations
The Harvard community’s expectations for accessing video – a user experience defined by
platforms such as YouTube, iTunes, LiveStream, Hulu, Skype, Netflix – are not being met.
Where we are…
Where we
need to be…
DRAFT 9
10. Digital Video Services
The Critical Need for Shared Infrastructure
SIGNIFICANT problems and As a result, the Harvard community
challenges are emerging: CAN’T:
Current video support processes are Internally publish a video to a secure
primitive, manual, and labor-intensive environment
Externally publish a set of research or
Schools are developing local solutions academic videos to a wide audience
that are duplicative, inadequate and
siloed Share video across schools, within schools,
and with HPAC or other potential users
Service quality and reliability varies Efficiently search, store, catalogue, or
tremendously across Schools and Units track video, even within schools and
departments
No effective strategy exists for Rapidly innovate in the use of video
addressing explosive growth in content technologies
and service needs
This problem cannot be solved with local solutions – only a shared infrastructure will
efficiently and effectively address current shortfalls
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11. Vision for Digital Video Services at Harvard
Capture & Processing
Classroom/Lec Cisco Video Conferences
ture Capture Faculty
A common service offering:
A Pipeline Uploads • to the schools, the technical capacity
to capture and process video material
For Creation of Student
Web Meetings • for the University, a unifying process
Video Content Uploads
for collecting, describing and indexing
video material from all sources
Special Events
Content & Storage Management
A Repository Providing the means to know what we
For Curating have, who may see it, and where it
Video Content came from
Tools for embedding Deep Contextual Integration
video in teaching, End-user tools allowing users for
learning & research creating, publishing, uploading, collectin
g, discovering, reusing video material
within their academic environment.
Research School
HPAC Platforms “Adapters” to school
Course Sites Libraries DCE platforms, enterprise data, library
YouTube/iTune
U systems. 11
12. Digital Video Services
What is Required for Success?
A flexible video platform providing modular solutions over the entire video lifecycle
Capture Process Store Deliver
Examples: Examples: Examples: Examples:
• Record lectures, events • Compress and encode • Store massive volume • Deliver to end user
• Edit raw video raw video of video content devices
• Tag and Index video • Track, search, and • Publish to anywhere:
share materials LMS, Harvard Web
• Move and route to sites, SharePoint, etc
potential users
Key Investments: Key Investments: Key Investments: Key Investments:
Tools for recording, • High-performance • Content management • Streaming video servers
uploading, annotating, etc. computing platform for applications & storage
Recording automation preparing video • Integration with • Viewers and apps for
for classrooms • Analysis software for enterprise systems mobile and desktop
Integration with video and extracting metadata • Storage hardware and • Web publishing systems
web conferencing • Video encoding software software
solutions
Shared Video Solution Benefits
Delivers a scalable, efficient and uniform platform for University-wide support of video services
Provides self-service and integration support for local solutions and use
Builds a critical mass of expertise
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13. Digital Video Services
Shared Infrastructure Complements Local Efforts
Local Content Library Archives /
HUIT Shared Infrastructure
Development Preservation
HPAC
AAD Capture Process Store Deliver HCL
Schools
Faculty
Students
Shared video infrastructure supplies an essential part of the University-wide video
ecosystem, spanning local content creation to Library preservation.
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