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Digital Marketing Case Study - Aircel (Save Our Tigers)
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Digital Marketing Bootcamp Case Study - Aircel “Save Our Tigers” www.digitalvidya.com
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© Digital Vidya www.digitalvidya.com
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© Digital Vidya www.digitalvidya.com
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© Digital Vidya
Aircel Brand Campaigns • Telecom company’s biggest ad spenders • Loyalty to phone numbers not companies • Promotions dominate ad stories • Late entrant in the upcountry markets • Launched on the platform of “services beyond mobility” • Wooing young TG www.digitalvidya.com
5.
© Digital Vidya
Brief to Agency • Creative idea that will raise awareness • A brand campaign that is interactive • Lifecycle beyond a campaign burst • Create a 360 campaign www.digitalvidya.com
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© Digital Vidya www.digitalvidya.com
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© Digital Vidya
Desired Results • 70,000 registrations on Microsite • 5000 followers on Twitter • 10,000 followers on Facebook • All call-to-action to land online • Generate PR hype www.digitalvidya.com
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© Digital Vidya www.digitalvidya.com
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© Digital Vidya www.digitalvidya.com
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© Digital Vidya www.digitalvidya.com
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© Digital Vidya www.digitalvidya.com
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© Digital Vidya
Actual Results • Over 200,000 registrations on the microsite • Fan following online (FB, Twitter) crosses 225,000 • Traffic to the microsite touches 2.2 m • Brand awareness zooms ahead • Becomes people campaign • Media and celebrities jump-in making it bigger www.digitalvidya.com
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Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com www.digitalvidya.com
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