Are you serious about building and promoting your brand online? Do you want to reach out to and more important engage with your target audience? Want to build a live and engaging community around your brand? Ultimately, support your sales function and expand your revenues & profits? Social Media can be your answer. Let us empower and enable you to unleash the potential of Social Media for your Brand.

1.
‘Online
Branding
via
Social
Media’
Workshop
“Promote
Brand
|
Engage
with
Customers
|
Generate
Leads
n
Sales”

2. SOCIAL
MEDIA
MARKETING
WORKSHOP
Online Branding, Community Building & Sales via Social Media
WHY SOCIAL MEDIA?
Are you serious about building and promoting your brand online? Do you want to
reach out to and more important engage with your target audience? Want to build a
live and engaging community around your brand? Ultimately, scale up your
revenues & profits and move ahead of your competition!
However, people want to do business with people they trust and they hate
advertising. What can you do? Social Media can be your answer! It is a new
paradigm in which Marketing is done today. Let us empower and enable you to
unleash the potential of Social Media for your Brand. And, in the process, help
you ensure that your people have acquired the right skills to take charge of your
brand on Social Media.
WHO SHOULD ATTEND?
• CXO’s
• Sales & Marketing Team
• Advertising & Branding Team
• Product Managers
• PR & Communications Team
• Digital Marketing Team
• CRM Team
• Web Development & Design Team
KEY PROMISES OF THE WORKSHOP
• Why should you care about Social Media for Online Branding?
• Insights into how other busineses are succeeding (and the ones failing) in
Community Building via Social Media?
• How to Develop a Strategy to Create a Live and Engaging Community on
Social Media?
• Why, what and how of leveraging various Social Media Marketing channels
(Facebook, Twitter etc) for Online Branding
http://www.digitalvidya.com
|
info@digitalvidya.com

3. SOCIAL
MEDIA
MARKETING
WORKSHOP
• Social Media Marketing Toolbox to move Rapidly and Profitably against
Competition
Please note that a week before the Workshop, we will send you the business
understanding document to have a better understanding of your business objectives
and review your current digital marketing strategy.
WHY DIGITAL VIDYA’S WORKSHOPS?
• Led by Digital Marketing thought Leaders with over 10+ years of industry
Experience
• Customized to Your Business Objectives
• Hands-on Experience with Relevant Case Studies
OTHER WORKSHOPS FOR CORPORATIONS
• Comprehensive Digital Marketing Workshop - SEO, PPC & SMM
• How to do Lead Generation using Social Media?
• Branding, Lead Generation and Sales using SEO (Search Engine
Optimization)
• Lead Generation and Sales using Online Advertising (including PPC)
• How to Manage and Build your Reputation Online?
• How to do Effective Recruitment using Social Media?
Please do share your requirements with us and we will be happy to customize a
workshop for you - in either 1 day or 2 days format. We can also create a training
program for ongoing digital marketing competency development for your
organization.
WHAT DID OUR CORPORATE CUSTOMERS SAY ABOUT US?
“It was a great program - an eye opener.” - VAK (Head
of Marketing, Intuit India)
(Bangalore)
http://www.digitalvidya.com
|
info@digitalvidya.com

4. SOCIAL
MEDIA
MARKETING
WORKSHOP
“Would love to attend more sessions” - Khyati Bhatia
(Asst. Mgr, Candid Marketing)
(Delhi, Mumbai, Bangalore)
Over 500 professionals including CXOs from various corporations across India
have been benefitted from our workshops. Here are some of the attendee
companies:
CONTACT US
Pradeep Chopra
Co-founder & CEO, Digital Vidya
Email: pradeep@digitalvidya.com
Cell: 09810762902
http://www.digitalvidya.com
|
info@digitalvidya.com

5. SOCIAL
MEDIA
MARKETING
WORKSHOP
WORKSHOP LEADERS
Pradeep Chopra “Pradeep spoke on Online Marketing at various sessions at NASSCOM
including India Leadership Forum. He has always amazed the audience with his
excellent presentation skills, in depth expertise and passion for Online
Marketing.”
- Avinash Raghava (Manager North India, NASSCOM)
“Pradeep is perhaps one of the most interesting & dynamic Internet marketing
professionals that I have come across.”
- Digbijoy Shukla (ex Associate Director, TiE & Co-founder, TenMarks)
Among the pioneers of Digital Marketing in India, Pradeep has been part of the
Internet Industry since 1999. He is a Co-founder and CEO of Digital Vidya, India’s
premier Digital Marketing training company. As a Digital Marketing evangelizer,
Pradeep empowers & enables CXOs, Sales & Marketing Professionals, and Digital
Marketing professionals to leverage Digital Marketing for their organizations.
Till Oct 2009, he was one of the co-founders of OMLogic Consulting, one of the
India’s leading Digital Marketing companies. Prior to OMLogic, Pradeep was a co-
founder of Whizlabs Software, an IT education company, where he built a global
brand (using Digital Marketing) for which Whizlabs won the 'Most Innovative Indian
IT Company' award from NASSCOM in 2004.
Pradeep is an international speaker & an author on Digital Marketing &
Entrepreneurship. His previous speaking assignments include speaking at Search
Engine Strategies (USA), Global Entrepolis @ Singapore, NASSCOM India
Leadership Forum, TiE and Web Innovation conferences. He also writes about
Entrepreneurship and Digital Marketing for Wall Street Journal India.
A graduate from IIT Delhi, Pradeep is a core group member of TiE Delhi’s Special
Interest Group on Internet. He is also a part of the Global Committee at SEMPO
(Search Engine Marketing Professional Organization), a non-profit that nurtures the
growth of Search Engine Marketing globally. His obsession for Internet has led him
to believe that the Internet connectivity is more important than the water supply :).
Kapil Nakra “Kapil knows online domain really well and understands what it takes to not only
bring prospective clients to you but to convert them into quality leads as well.”
- Raj Singhal (Co-founder & COO, BrickRed Technologies)
“Kapil’s ability to think out of bix is a tremendous asset.”
- Suresh Arora (Co-founder and Chief Mentor, OMLogic)
Kapil Nakra is a first generation Serial Entrepreneur. He is a Co-founder of Digital
Vidya, India’s premier Digital Marketing training company. As a pioneer of Digital
Marketing in India, Kapil has grown along with the Internet Industry as a User, a
http://www.digitalvidya.com
|
info@digitalvidya.com

6. SOCIAL
MEDIA
MARKETING
WORKSHOP
Service Provider and now as an Educator.
Earlier, Kapil co-founded OMLogic Consulting, one of India’s leading Digital
Marketing companies. As CEO of OMLogic, Kapil played an instrumental role in
OMLogic’s growth from May 2007 to Oct 2009.
He started his entrepreneurial journey in 2000 when he started his 1st venture,
Whizlabs Software. At Whizlabs, he pioneered the efforts in building online market
for Whizlabs’ assessment solutions for enterprises, and helped Whizlabs acquire
over 100 Enterprise Customers including blue chip accounts such as Cisco purely
using Digital Marketing. Whizlabs won the 'Most Innovative Indian IT Company'
award from NASSCOM in 2004.
Kapil is known for his simplistic and inquisitive leading style, which motivates people
to think out-of-the-box. It goes without that saying that Kapil has a deep passion for
Entrepreneurship and Digital Marketing. He is a regular speaker at various Digital
Marketing conferences and his previous speaking engagements include speaking at
SearchCamp and OMCAR.
Gayatri Buddha “Gayatri is one of the very few people who remain professional &
focused at the top without forgetting the basics. ”
- Deep Bajaj (Director Alliances, Thyme Advertising)
“Vast Knowledge and Experience behind her.”
- Romsha Singh (Assistant Manager, Candid Marketing)
Among the first wave of Internet professionals in India, Gayatri Buddha has been
associated with the industry since 1999. A marketing professional with over 13 years
of experience in both print and new media, she was part of the core team that
launched two eminent online brands in India Monster.com and MakeMyTrip.com.
Having used both offline and online medium extensively, she has a wider
understanding of the entire spectrum of media. In her current role - She advises
digital companies on how to build their brands and helps brick and mortar
organizations to get started on digital media.
Because promotions help in sales and brands are built on trust she is passionate
about responsible marketing and advocates transparency in communication.
http://www.digitalvidya.com
|
info@digitalvidya.com