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Social Media Marketing Framework for B2C Businesses
1.
© Digital Vidya
Social Media Marketing Bootcamp Session - Social Media Marketing Framework www.digitalvidya.com
2.
© Digital Vidya Let’s
look at a Typical SMM Paradigm www.digitalvidya.com
3.
© Digital Vidya
Typical Approach Identify Social Media Channels Create Content Upload Content Try to Measure Effectiveness Hope Magical Results www.digitalvidya.com
4.
© Digital Vidya
What results can you expect? Views on Social Media Channels Some Traffic on the Website May be Some Improvement in Search Engine Rankings www.digitalvidya.com
5.
© Digital Vidya Has
the Business met its Objectives? www.digitalvidya.com
6.
© Digital Vidya
Doubtful? Are the Views & Traffic Significant? Are the Views & Traffic Relevant? Does the Message Addresses the Concerns of the Potential Customers? www.digitalvidya.com
7.
© Digital Vidya Social
Media Marketing Framework that Works! www.digitalvidya.com
8.
© Digital Vidya Social
Media Marketing = Medium + Message Content is the Key. ‘Quality’ wins! www.digitalvidya.com
9.
© Digital Vidya Online
Marketing: Bringing Customers to your Site SMM: Going Where your Customers Are! Channel Identification is Critical! www.digitalvidya.com
10.
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SMM is about Engagement & Conversations Doing Nothing Don’t care about SM Don’t have the time or budget Listening Start paying attention Getting alerts Learning Researching about SM Experimenting Engaging Participating Promoting Participation is Must! www.digitalvidya.com
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© Digital Vidya Consumer/User
is REALLY the King in SMM! Serve them well. Inspire them to market your brand! www.digitalvidya.com
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© Digital Vidya Experimentation
is Not at all Bad in SMM It’s the only way to Win SMM war for most of us! www.digitalvidya.com
13.
© Digital Vidya You
can Measure Performance in SMM Every channel has its own metrics www.digitalvidya.com
14.
SMM Objectives
© Digital Vidya Business Target Group Value Prop Need SM Channels, Positioning & Message • Photos, Videos, Content PPTs, Blog • Multichannel Stories, Tweets • Mashup etc Creation Population Visibility/ Branding/ Leads/ Sales Promotion • Blog • Community • Advertising • Groups • Mashup Measurability www.digitalvidya.com
15.
© Digital Vidya Social
Media Marketing Initiative Creating an Engaging Community www.digitalvidya.com
16.
SMM Objectives
© Digital Vidya Business Target Group What can I offer to community? What’s in it for them? SM Channels, Positioning (name, kind of messages, theme) • Photos, Videos, PPTs, Blog • Multichannel Stories, Tweets • Mashup etc Content Ongoing Creation Population Strategy? strategy? Visibility/ Branding/ Leads/ Sales • Blog Promotion • Community Strategy? • Advertising • Groups • Mashup What Metrics will I use for ongoing Measurement? www.digitalvidya.com
17.
© Digital Vidya
SMM Objectives Who is Target Audience? What can I offer to community? What’s in it for them? www.digitalvidya.com
18.
© Digital Vidya
Objectives Business Objective Increase Monthly Revenue by 200% Online Marketing Objectives Increase Traffic by 100% Improve Conversions (Sale/Visitors) by 50% SMM Objectives Primary Improve Conversions Secondary Improve Revenue/Customer Increase Reach Find Trainers & Authors www.digitalvidya.com
19.
© Digital Vidya What
do I want from SM? SMM Objectives Primary Improve Conversions Target Audience Primary Website Visitors www.digitalvidya.com
20.
© Digital Vidya What
channels do they visit? www.digitalvidya.com
21.
© Digital Vidya www.digitalvidya.com
22.
© Digital Vidya www.digitalvidya.com
23.
© Digital Vidya www.digitalvidya.com
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© Digital Vidya www.digitalvidya.com
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© Digital Vidya www.digitalvidya.com
26.
© Digital Vidya www.digitalvidya.com
27.
© Digital Vidya Selected
Channel Facebook www.digitalvidya.com
28.
© Digital Vidya
What can we provide? Question a Day Platform to share How they have prepared? Common mistakes to avoid Tips & Tricks, etc. Latest information about certification Testimonialsof satisfied customers sharing “How Whizlabs products can help them in preparation?” Make it part of Whizlabs website Ensure satisfied customers participation www.digitalvidya.com
29.
© Digital Vidya
Website Visitors What do they really want? Or What’s in it for them? Primary Ensure their success in Exam Reduce preparation efforts and time www.digitalvidya.com
30.
© Digital Vidya Positioning
in Community CHANNEL Identify Name Kind of messages Theme www.digitalvidya.com
31.
© Digital Vidya Guidelines
to Create Positioning www.digitalvidya.com
32.
© Digital Vidya Since
1400, book authorship has grown nearly tenfold in each century Until the year 2000 www.digitalvidya.com
33.
© Digital Vidya Now,
Authorship is growing nearly tenfold each year. 100 times Faster www.digitalvidya.com
34.
© Digital Vidya
*Source: seedmagazine.com Explosion of information www.digitalvidya.com
35.
© Digital Vidya Over
Communicated Society www.digitalvidya.com
36.
© Digital Vidya Only
a fraction of of messages are actually reaching out! www.digitalvidya.com
37.
© Digital Vidya How
to ensure that your message reach out to right people? www.digitalvidya.com
38.
© Digital Vidya
How to do that? Be selective Concentrate on narrow targets Practice segmentation www.digitalvidya.com
39.
© Digital Vidya Let’s
Start the Work! www.digitalvidya.com
40.
© Digital Vidya Relatives
Friends Customers Partners Prospects …. Target Audience Created Brands Created Brands Your Name Your Name (Pages, Groups) (Groups) Identity Discussion Forums Facebook LinkedIn /Blogs Platform www.digitalvidya.com
41.
© Digital Vidya
Create Community Name Communities Created Brands Created Brands Your Name Your Name (Pages, Groups) (Groups) Identity Facebook LinkedIn Platform www.digitalvidya.com
42.
© Digital Vidya
Positioning of Community Name Separate for each Certification Generic but Loosely coupled with Whizlabs Brand www.digitalvidya.com
43.
© Digital Vidya Insights www.digitalvidya.com
44.
© Digital Vidya Insights www.digitalvidya.com
45.
© Digital Vidya Positioning
in Community CHANNEL Identify Name Kind of messages Theme www.digitalvidya.com
46.
© Digital Vidya
Implementation Plan Content Creation Strategy? Content Population Strategy? Promotion Strategy www.digitalvidya.com
47.
© Digital Vidya Measurability Metrics
for ongoing Measurability www.digitalvidya.com
48.
© Digital Vidya Thank
You! www.digitalvidya.com
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