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© Digital Vidya




  Why care about
Social Media?

      www.digitalvidya.com
© Digital Vidya



                   February 4, 2004

        A man broke up with Erica, his
          girlfriend, in a Harvard Bar

       Didn’t want to keep the bad feeling to himself.

   He created viral that compares girls to barnyard animals

His name is Mark Zuckerberg & the viral was Facebook

                         www.digitalvidya.com
© Digital Vidya




What is Social Media
    Marketing?




       www.digitalvidya.com
© Digital Vidya




    “The process of reaching out to and
engaging with your customers/users through
  Social Media (FB, Twitter, YouTube etc)”




                www.digitalvidya.com
© Digital Vidya



  Timings can‟t be Better!




Opportunity to build competitive edge
             www.digitalvidya.com
© Digital Vidya




Quiz Time!




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© Digital Vidya




_____ is the 2nd Largest Search Engine!




              www.digitalvidya.com
© Digital Vidya



          No of Users (Million)


Platform            Global            India
Facebook               550+           20+

Twitter
                       200+            5+

LinkedIn                90+            8+




               www.digitalvidya.com
© Digital Vidya




www.digitalvidya.com
© Digital Vidya




Search for your name on Google!




            www.digitalvidya.com
© Digital Vidya




Is Social Media just about Sales &
           Marketing?




             www.digitalvidya.com
© Digital Vidya




   Marketing                          HR

                    NO
Sales
                                           Ideation/Pro
                                             duct Dev
                  CRM
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© Digital Vidya




Let‟s look at some Interesting
       Success Stories!




           www.digitalvidya.com
© Digital Vidya



      Kogi Korean BBQ Taco Truck




Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
                    www.digitalvidya.com
© Digital Vidya




Blendtec „Will iPhone Blend?‟




 89,22,844 Views | 20,223 Ratings
           www.digitalvidya.com
© Digital Vidya



Inviting Friends




    www.digitalvidya.com
© Digital Vidya


Gunpowder Restaurant




      www.digitalvidya.com
© Digital Vidya



Visit http://www.MySunShineCandles.com




              www.digitalvidya.com
© Digital Vidya




www.digitalvidya.com
© Digital Vidya


Tweet 2 Order




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© Digital Vidya



Reputation Mgmt




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© Digital Vidya



Personal Example




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© Digital Vidya



LinkedIn Company Pages




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© Digital Vidya


A Video can ruin the brand build over
              decades




         Costed them 50m US$
              www.digitalvidya.com
© Digital Vidya



Apple Macbook: Online Reputation




      1 Review – 60,000+ Views
             www.digitalvidya.com
© Digital Vidya




www.digitalvidya.com
© Digital Vidya




www.digitalvidya.com
© Digital Vidya



What are you waiting for?




 Do you think you have an option?
            www.digitalvidya.com
© Digital Vidya




        The Ultimate Victory!




“Talking to them is like talking to a Friend
       who happens to sell Shoes.”

                 www.digitalvidya.com
© Digital Vidya




                     Stay Connected!



http://facebook.com/digitalvidya       http://twitter.com/mydigitalvidya




                       http://linkd.in/dv-grp



                             www.digitalvidya.com
© Digital Vidya




                            Thank You!
                            Q & A Time

   Want to leverage Social Media for your Business?
              Join us in our next Bootcamp!
                           Mumbai            Delhi        Chennai       Bangalore

Social Media for Business Mar 4, 5       Mar 11, 12      Feb 18, 19   Feb 25, 26

Twitter for Business      Mar 3          Mar 10          Feb 17       Feb 24



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                                  www.digitalvidya.com

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Why a Business Should Care about Social Media? (Webinar)