1. How to build a Youth Influencer Network?
© Digital Visitor Autumn 2013

2. An opportunity with Youth Marketing
• Did you know, there are many young
influencers on Facebook with over
70,000 followers each?
• These followers are predominantly 17-
24 years olds based in the UK with
audiences comprised mainly of youths
from the UK.
• Is this your target market?
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3. An opportunity with Youth Marketing
• Working with these influencers to publicise
your brand to their network of young
people can deliver rapid exposure and
community growth for your brand.
• Furthermore – the quality of fans acquired
this way is very high. Its peer
recommendation, word of mouth marketing
- which we all know has attractive
conversion rates.
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4. How to build a Youth Influencer Network?
We’ve put together some info on
how to build a youth influencer network
on Facebook and tips on how you can
ensure this is successful for your brand.
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5. How can this help your brand?
1. Identify key individuals on Facebook
with high numbers of followers – easier
said than done I know, but its worth the
days and weeks of research. Speak to
young people in your family or friends
with teenage kids – they may know
such influencers.
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6. How can this help your brand?
2. Contact the influencers explaining your
brand, what’s its about and how they
can get involved. If possible, contact
them through Facebook as this is
where they are!
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7. How can this help your brand?
3. Content Plan – work with them to
create a schedule of posts around your
brand, key messages and times that
you would like them to broadcast your
content. Work with them to understand
their most influential time of day for
broadcasting – they will certainly know
when they get the most interaction with
their posts.
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8. How can this help your brand?
4. Campaign time – as well as asking them
to post content around your brand, set-up
a Facebook campaign for them to
broadcast to their network to drive
entries, ‘likes’, shares and engagement.
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9. Tips for Success
1. Good project management of your
influencer network is essential for
success.
2. Seek to build an ongoing relationship
with your influencers, not just a one-off
promotion.
3. Reward your influencers well.
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10. Tips for Success
4. Optimise the content about your brand
for their audience. By this we mean,
ensure that whilst your brand messages
are getting through, you are working
with the influencer to make sure what
they broadcast fits in with how they
communicate with their audiences.
Young people speak a different
language – and they are fluent in it!
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11. Expected results
• Using this Social media strategy can build
your social community by thousands in a
short space of time.
• Furthermore, the demographic of your newly
acquired audience should be spot on!
• We expect, once you build and activate an
influencer network for your brand, you will
see this as central to your social strategy in
future.
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12. Awesome, but I don’t have the time!
• If this sounds great to you, but you
don’t have the time or resource, fear
not!
• Digital Visitor have built a unique
network of young Facebook
influencers, most of whom have over
70,000 subscribers each.
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13. Our influencer network...
• has a combined total of approx. 1m
UK youths who have opted in to
content from our influencers.
• is made up of influencers aged 17-24,
based in the UK.
• has followers predominately aged 17-
24 based in the UK.
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14. In short, what can we do for you?
• We can deliver everything we have
mentioned in this document so far.
• We will build your Facebook following
by up to 10,000 ‘likes’ in 4 weeks with
your target market.
• We will generate meaningful
conversation and online interaction
around your business.
• Please contact us for more information.
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15. What are the restrictions?
• To ensure we do not dilute the impact of our
youth network, we can only work with one
brand every 8 weeks.
• We do not force our network to promote or
broadcast content they do not wish to and
we will discuss this with you in our meetings.
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16. Costs
From £10,000*
Targeting an increase in likes of up to 10,000
predominantly UK youths aged 17-24
* Incentives for campaign to be provided by
yourselves (recommend 10% of budget)
* Facebook App and design costs to be
provided by yourselves( recommend 5% of
budget)
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17. Why us?
• Digital Visitor have worked with a
number of youth brands showing a 97%
increase in relevant likes from our
campaigns and a giant increase in
engagement and interaction
• http://www.digitalvisitor.com/case-
studies/generator-hostels/
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