Landing Pages. Custom Microsites. CLP. You’re familiar with all the variants. No matter what you call them, one thing is for sure. They are ubiquitous. They help improve your marketing ROI from SEO initiatives to PPC investments. Whether you use them (or not) is entirely up to you. If you ask us, we will make a strong case “for” them. Anyway, here’s the list of the seven habits to create successful landing pages. 1. Beautiful Designs 2. Targeted Lists 3. Thoughtful Offers 4. Relevant Questions 5. Personalization 6. Action-Packed Buttons 7. Relevant Content This article was published on the AMEX OpenForum. http://www.openforum.com/articles/7-habits-of-highly-effective-landing-pages