Digital Winners 7-8 November: Riding the Tiger - Disruption, innovation and digital transformation, Rolv Erik Ryssdal

1. Riding the Tiger
Disruption and innovation in media
Rolv Erik Ryssdal, CEO Schibsted Media Group
Digital Winners, Oslo 8 November 2013

2. Our mission:
Empowering people in their daily life
Media Houses
Online Classifieds
New Online
Services
We aim to be the global number
1 in Online Classifieds
Advanced
data analytics
Seizing the digital growth
opportunity in core markets
Customer
insights
Payment
services
Powerful brands and digital platforms
reaching ever more readers
Technology
platforms
Organization &
Competence
2

3. Disruption: The only constant we have
seen in media for the last 15-20 years
Concert in 1990
Concert in 2010

4. We have a history of
daring to disrupt ourselves
1998
Spun off FINN as a separate company
2000
VG Nett established as separate company
2008
Closed down print classifieds titles
in Spain, even if profitable
2010
VG Mobil established as separate company
1/1 2014 VG TV establishes as separate company
4

5. Print readership decreases rapidly,
but we are reaching more people than ever
 Leading media house and advertiser’s choice
2.4m
 Reaching 55% of the Norwegian population
 High quality offering in print, online, mobile and web-TV
 #1-2 positions across all platforms
 Focus on converting revenue
from print to digital
Example: VG daily weekday coverage
1.4m
1997
Source: Forbruker & Media, TNS Gallup
2013
5

6. Transforming print audience and revenue to online
Building world-class digital media
Mobile and tablet
Web TV
Innovative reader involvement
Digital subscriptions
6

7. Traffic to VG Mobil ´jumps´ every 30 min
in the morning as alarms go off
07.00
06.30
MOBILE PAGEVIEWS
06.00
NIGHT
MORNING
LUNCH
AFTERNOON
EVENING
7

8. Transforming print audience and revenue to online
Building world-class digital media
Mobile and tablet
Web TV
Innovative reader involvement
Digital subscriptions
Newsclips
Talk shows
Acquired entertainment
Crime shows
8

9. Transforming print audience and revenue to online
Building world-class digital media
Mobile and tablet
Web TV
Innovative reader involvement
Digital subscriptions
9

10. Transforming print audience and revenue to online
Building world-class digital media
Mobile and tablet
Web TV
Innovative reader involvement
Digital subscriptions
10

11. Mobile growth in both
mature and emerging markets
From: FINN.no in year 2000
To: FINN going «Mobile First» in 2012
Mobile share week 37 2012: 19 %
Mobile share week 41 2013: 41 %

12. 500.000.000
2011v01
2011 v05
2011 v09
2011 v13
2011 v17
2011 v21
2011 v25
2011 v29
2011 v33
2011 v37
2011 v41
2011 v45
2011 v49
2012 v01
2012 v05
2012 v09
2012 v13
2012 v17
2012 v21
2012 v25
2012 v29
2012 v33
2012 v37
2012 v41
2012 v45
2012 v49
2013 v01
2013 v05
2013 v09
2013 v13
2013 v17
2013 v21
2013 v25
2013 v29
2013 v33
Strong mobile growth
is driving total traffic
Pageviews - Mobile vs. Desktop
450.000.000
400.000.000
Total
150.000.000
100.000.000
50.000.000
0
(403 M)
350.000.000
300.000.000
250.000.000
Mobile (218 M)
200.000.000
Desktop (172 M)

13. Joint Ventures in South America and Asia, strong mobile focus:
Exciting partnership with Telenor!
+
 One of the global leaders in Online
classifieds
 One of the leading global telecom
providers
 Reaching around 100 million people
 150 million mobile customers
 Early mover with 15 years of
 Large player in emerging markets
experience
 Roll out strategy based on proven
concepts and insights from key
European markets
 Deep insight into mobile Internet
technology and usage
 Long term industrial partner with
solid financial capacity
13

14. Digital Transformation:
Completely new skills sets needed
“The Internet is transforming almost
every element of the news
business”
“We will need to invent, which
means we will need to experiment.
Our touchstone will be readers,
understanding what they care
about”
From Jeff Bezos´ Letter to Washington Post Employees
Jeff Bezos
Founder and CEO of Amazon.com
Owner of Washington Post
14

15. Global recruiting of new competence
Pricing
Churn modelling
Conversion
Segmentation
Shared
technological
platforms
15

16. Strengthening a culture
of constant innovation:
“Core Business Innovation”
“New Business
Innovation”
OMNI OMNI