Why visual imagery and design help us understand and remember, and how lawyers can learn to use design principles to craft clearer, more compelling presentations.
3. 1 hour
Schedule of Presentation
Why visuals
‣ Pictures are primary
‣ Pictures and graphics
help us understand and
remember
‣ Pictures are “Brain
Rule” friendly
4:00 – 5:00 pm
4. Why visuals
‣ Pictures are primary
‣ Pictures and graphics
help us understand and
remember
‣ Pictures are “Brain
Rule” friendly
Visual grammar
‣ Effective visuals help
combat information
overload
‣ Data needs to be put in
context, and a visual
context is best
‣ What design principles
do we need to know?
4:00 – 5:00 pm
Part 2: Visual Grammar
5. Basics & Ethics In practice
‣ Pictures are primary
‣ Pictures and graphics
help us understand and
remember
‣ Pictures are “Brain
Rule” friendly
Visual grammar
‣ Effective visuals help
combat information
overload
‣ Data needs to be put in
context, and a visual
context is best
‣ What design principles
do we need to know?
‣ Typography is a good
place to start
‣ Words need to be
balanced too
‣ Trial Display: how to do
it right
‣ Use visuals in
mediations too.
Part 3: Putting visuals in practice
15. Why visuals
‣ Pictures are primary for
humans
‣ Pictures and graphics
help us understand and
remember
‣ Pictures are “Brain
Rule” friendly
4:00 – 5:00 pm
Part 1: Why visuals matter
31. Back of the Napkin book
Helps us relearn how to
“Think visually” even with stick
figures
Back of the Napkin
– Dan Roam
32. Napkin example of stick figures
Key Point: try to reactivate
your right side to help you
learn to communicate better
with visuals (doesn’t require
fancy computer equipment)
Drawing stick figures is good enough
41. Gorilla hidden in plain sight
(if it doesn’t get our attention
we don’t even have a chance to learn)
How could you miss the gorilla?
42. Why visuals
‣ Pictures are primary for
humans
‣ Pictures and graphics
help us understand and
remember
‣ Pictures are “Brain
Rule” friendly
Visual grammar
‣ Information overload is
a problem; effective
visual communication is
an answer
‣ Data needs to be put in
context, and a visual
context is best
‣ What design principles
do we need to know?
4:00 – 5:00 pm
Part 2: Visual Grammar
79. 2 girls: one with red
dress (which tends to
make
people perceive her as
more attractive) and
other
in blue dress.With men
red is dominance.
80. Basics & Ethics In practice
‣ Pictures are primary for
humans
‣ Pictures and graphics
help us understand and
remember
‣ Pictures are “Brain
Rule” friendly
Visual grammar
‣ Information overload is
a problem; effective
visual communication is
an answer
‣ Data needs to be put in
context, and a visual
context is best
‣ What design principles
do we need to know?
‣ Typography is a good
place to start
‣ Words need to be
balanced too
‣ Trial Display: how to do
it right
‣ Use visuals in mediation
too
Part 3: Putting visuals in practice
91. Quotes
The typographer must analyze
and reveal the inner order
of the text, as a musician must reveal
the inner order of the music he
performs.”
“
Robert Bringhurst
92. Quotes
The typographer must analyze and
reveal the inner order of the text,
as a musician must reveal the inner
order of the music he performs.”
“
Robert Bringhurst
97. Documents
Typography for Lawyers
– Matthew Butterick
– Website: www.typographyforlawyers.com
– Book: $25 on Amazon
– Principles of design for legal documents
– How to create a proper caption
– Effective letterhead design