Example of my work.

1. Screen Image & Sound Cluster Digital Media Innovation – A West Midlands Action Plan Errin WG, Brussels 25Sept08 David Furmage Digital Media Policy Lead & Screen, Image & Sound Cluster Manager Regional Government, UK. 044 121 503 3397 www.advantagewm.co.uk [email_address]

2. Presentation Outline.. Sector profile and Cluster Activities Innovation and New Markets European Engagement Key Observations Engage Industry in transformation Opportunities in Digital Media

3. Profile – West Midlands, UK Population 5.3 million 9% of the UK population Birmingham, 2 nd City only to London Diverse mix of cultures West Midlands is a UK leader in Digital Media

4. Profile – Backing Digital Media … DM=50,000 regionally, creative & cultural = 7.3% UK, 1.8m Influences Everyone… leisure and lifestyle business & communications £30m+ invested in sector £20m influenced to 2010 window of opportunity now!

5. Regional Strengths in West Midlands… 20% UK Games Production serious games UK hub, co-funded SGI, global thought leader

6. Regional Strengths in West Midlands… Film active region For production 20% UK Games Production Interactive media Top New media agencies serious games UK hub, co-funded SGI, global thought leader

7. Regional Strengths in West Midlands… 20% UK Games Production Interactive media Top New media agencies Talent. Higher education. Easy to reach. low cost BIRMINGHAM major digital hub for UK MUSIC PRODUCTION Birmingham top 5 global destination for diversity serious games UK hub, co-funded SGI, global thought leader Film active region For production

8. Sector & Cluster Activities screen agency £4m film £.6m dev £1.2m convergence readiness £5m Digital Media Commercial innovation

9. Sector & Cluster Activities screen agency IDM £1m+ SG Proof of concept, demos, champions £4m film £.6m dev £1.2m convergence readiness £5m Digital Media Commercial innovation

10. Sector & Cluster Activities screen agency £7m SGI HUB IDM £1m+ SG Proof of concept, demos, champions research & business £4m film £.6m dev £1.2m convergence readiness £5m Digital Media Commercial innovation

11. Sector & Cluster Activities screen agency £7m SGI HUB IDM £1m+ SG Proof of concept, demos, champions Eastside Birmingham Creative Space, Hubs… research & business up to £6b all partners 400-600 creative businesses 12,000 Students by 2012 £4m film £.6m dev £1.2m convergence readiness £5m Digital Media Commercial innovation cultural offer

12. New Opportunities in Digital Media £5m from AWM = £10m ring-fenced for the region Part of which can be spent with partners from the UK and abroad. Commercial return, budgets £20K-£1.5m £50m over 2 years Non television Digital Media Channel 4 Commissioning Hub for 4IP in Birmingham

13. New Opportunities in Digital Media £5m from AWM = £10m ring-fenced for the region Part of which can be spent with partners from the UK and abroad. Commercial return, budgets £20K-£1.5m £50m over 2 years Non television Digital Media people working together in new ways to create groundbreaking Ideas Channel 4 Commissioning Hub for 4IP in Birmingham

14. What is Digital Media? Digital television, digital radio, internet and mobile

15. What is Digital Media? Digital television, digital radio, internet and mobile Screen, Image & Sound Cluster All ‘digital creative industries’ Film, television, animation, interactive media, games, radio, music, digital imaging

16. What is Digital Media? Digital new media includes… Computer aided social networks Pixel Learning 4IP at Channel 4 embraces ‘ content or technologies allowing a more complex, interactive relationship and allowing users to create, modify and comment on content. Peer to peer and file sharing technologies Collaborative knowledge networks On-line Journalism and Broadcasting Imagined and alternative life networks Immersive Learning anything interesting we’ve Missed..!

17. Engaging the Industry – client journeys idea Journey from seed to product launch Crucial to engage with each business that wants to grow with a unique journey, others a clear way understanding… … the journey

18. Engaging the Industry – client journeys idea Journey from seed to product launch Business Link provides the glue to make these journeys more effective SME Journey from start-up to maturity and growth Information journey so knowledge can be accessed when its needed understanding… … the journey .

19. Engagement is more than Sign-posting Funds Funds and Opportunities not enough businesses must adapt & grow to exploit them Business change Management, project, skills, recruitment team development, sales & marketing

20. Engagement is more than Sign-posting Funds Funds and Opportunities not enough businesses must adapt & grow to exploit them Transformational change Digital convergence, helping traditional companies re-invent themselves Business change Management, project, skills, recruitment team development, sales & marketing Partnership brokering new collaborations Identifying industry trends

21. Innovation and New Markets 10 At Market Commercial & VC TLR - Technology Readiness Levels 9 Final proving 5 Validation-real 2 Concept/application formulated 4 Validation-lab 1 Basic Principles 3 Proving concepts 6 Prototype demo-lab 8 Test and demo 7 Prototype demo-real University TSB Cluster Innovation MOST OF THE FUNDING WE’VE MENTIONED SO FAR IS HERE!

22. Innovation and New Markets 10 At Market Commercial & VC TLR - Technology Readiness Levels 9 Final proving 5 Validation-real 2 Concept/application formulated 4 Validation-lab 1 Basic Principles 3 Proving concepts 6 Prototype demo-lab 7 Prototype demo-real University TSB Cluster Innovation Innovation Funding Proof of concept Digital Media Fund Near Market Innovation 8 Test and demo £1m £10m+ £.75m ACF Film, Development Other Cluster

23. European Engagement CReATE research agenda CI/ITC Innodeal pioneers in funding plus others..! Innomedia New funding model DM

24. In Summary… Digital Media in West Midlands UK leader in Digital Media Channel 4 4IP opportunity to build on our strengths Business transformation European project engagement Thinking ‘outside the box’ Welcoming international partnerships Innovation and ‘At Market’ Strategies integrated

25. West Midlands…the heart of digital media thank you for listening! [email_address]