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For more than 10 years,
we have been telling our
stories in lunch room,
restaurants and bars.

Now it’s the time to write them in…
Case Studies
What the hell is a case study?

What kind of new crap it can bring to me?

Isn’t there more to life than writing nonsense?




                         THE NEXT
                             CORPORATE
                                  BULLSHIT
Writing stories is fun

Writing one’s own story is even more fun

Writing one’s own story as an adventure
is fascinating



                         THE
                               INITIAL
                                      CARROTS
TARGET A CXO IN A
PROSPECT COMPANY
Case study should convince
that we can solve business
problems in a methodic,
predictable and transparent
way
6 RULES
6 RULES
1      COMPANY
       LEGACY
SHOULD     dwell
    IN THE CASE STUDY
Use

to avoid logical idiocy
2   GIVE it
    the face of a
Narration
• Add liveliness
• Define Characters
• Multiple sub-stories
3
    NOT READYMADE
Be specific about cases – do not bring in generic stuff



   Solution does not necessarily be generalizable
4
How did you respond in a crisis situation?


               WORLD WAR I
     GERMANY                         AUSTRIA




Here the situation is not        Here the situation is
catastrophic but serious         catastrophic but not serious
CONNECT THE
5
RETROSPECTIVE
THINKING
Building history based on
knowledge available in each
historic point



                          RETROACTIVE THINKING


                          Building history as a narration
                          of projected events into the
                          light of current state of
                          knowledge
DEFINE THE PROBLEM
6
Tips for writing effective business case studies
Tips for writing effective business case studies

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Tips for writing effective business case studies

  • 1. For more than 10 years, we have been telling our stories in lunch room, restaurants and bars. Now it’s the time to write them in… Case Studies
  • 2. What the hell is a case study? What kind of new crap it can bring to me? Isn’t there more to life than writing nonsense? THE NEXT CORPORATE BULLSHIT
  • 3. Writing stories is fun Writing one’s own story is even more fun Writing one’s own story as an adventure is fascinating THE INITIAL CARROTS
  • 4.
  • 5.
  • 6. TARGET A CXO IN A PROSPECT COMPANY
  • 7.
  • 8. Case study should convince that we can solve business problems in a methodic, predictable and transparent way
  • 11. 1 COMPANY LEGACY SHOULD dwell IN THE CASE STUDY
  • 13. 2 GIVE it the face of a
  • 14. Narration • Add liveliness • Define Characters • Multiple sub-stories
  • 15. 3 NOT READYMADE
  • 16. Be specific about cases – do not bring in generic stuff Solution does not necessarily be generalizable
  • 17. 4
  • 18. How did you respond in a crisis situation? WORLD WAR I GERMANY AUSTRIA Here the situation is not Here the situation is catastrophic but serious catastrophic but not serious
  • 20. RETROSPECTIVE THINKING Building history based on knowledge available in each historic point RETROACTIVE THINKING Building history as a narration of projected events into the light of current state of knowledge

Notas del editor

  1. To view this presentation, first, turn up your volume and second, launch the self-running slide show.
  2. To view this presentation, first, turn up your volume and second, launch the self-running slide show.
  3. To view this presentation, first, turn up your volume and second, launch the self-running slide show.
  4. Presentations are a powerful communication medium.
  5. …align employees,
  6. Your audience deserves to be treated like royalty. Design a presentation that meets their needs, not just yours.
  7. …and propel
  8. …global causes.
  9. Along the way we’ve discovered…
  10. …five simple rules for creating world-changing presentations.
  11. The first rule is: Treat your audience as king.
  12. The second rule is: Spread ideas and move people.
  13. Breaking your dependence on your slides can do a world of good for your relationship with your audience.
  14. The next rule is: Help them see what you are saying.
  15. Rule number 4: Practice design, not decoration.
  16. The last rule is: Cultivate healthy relationships (with your slides and your audience)
  17. The last rule is: Cultivate healthy relationships (with your slides and your audience)
  18. Letting go is hard, we know.
  19. So there are the rules.