This document discusses the growth of Facebook usage and the potential for social commerce on the platform. It notes that Facebook had 1 million users in 2004, 200 million in 2009, and 845 million in 2012. It then discusses how social commerce is the next wave and provides statistics on how many consumers follow retailers on Facebook and Twitter, purchase products via Facebook links, and would buy products directly on Facebook. The document encourages brands to create a Facebook commerce experience for their brands to take advantage of these opportunities.