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The Latest in
   Association Technology


ANA Leadership Development Day
       October 31, 2008
Agenda
• Setting the Stage

• Practical Tips You Can Use Now

• Real-World Examples You Can Adapt

• What’s Next?

• Resource List
Setting the Stage
Setting the Stage
Compare.com Site Usage
How Associations Should Respond

• Enable access/involvement how and when
  members want it

• Experiment

• Research, research, research...and use
  the data!
Practical Tips: LogMeIn
Practical Tips: delicious
Practical Tips: Google Reader
Practical Tips: YouSendIt
Practical Tips: TinyURL
Practical Tips: Google...
Practical Tips: Google Docs
Practical Tips: 5 second test
Real World: Social Media
              Marketing




         Source: www.beingpeterkim.com
Real World: Facebook
Facebook Page vs. Group
Real World: LinkedIn
Real World: LinkedIn


   Collaborate & communicate with:
      • file sharing
      • project management
      • business trips
Real World: Twitter
Real World: Twitter
Real World: Blogs
Real-world: Blogs
Real World: Blogs
Real World: You Tube
Real World: YouTube
Real World: Wikis
Real World: Wikis
Real World: Community



          MyIBAT
          www.ibat.org
Real World: Community

           Newsfeed



           Poll
What’s Next…When Did We Start
           Trusting Strangers?
What’s Next…When Did We Start
           Trusting Strangers?
What’s Next: Mobile Site Access
Mobile Site Access
Software as a Service
                               SaaS
• Application is hosted as a service provided
  to customers across the Internt
• Rent instead of own
• Examples: Hotmail, Salesforce
Gilbert’s Principles of
                 Social Media Strategy
•   Don't Take It Personally
•   Tell the Truth
•   Make Their Job Easy
•   Be a Useful Source
•   Prioritize Your Efforts

            http://tinyurl.com/3onryn
Resource List
•   www.pewinternet.org       • www.memberfuse.com
                              (used on IBAT.org site)
•   www.facebook.com
                              • www.asaecenter.org/wiki
•   www.linkedin.com
                              • www.rims.org
•   www.bloglines.com
                              • www.ibat.org
•   www.delicious.com
                              • http://blogs.asaecenter.org
• http://tinyurl.com/646zcz
                              • www.higherlogic.com
(Universal McCann report)
                              (used on rims.org website)
                              • www.myamphi.com
                              (used on ANA NurseSpace)
• www.associationsocialmedia.com
• www.onlinemarketerblog.com
• www.readwriteweb.com
• www.compare.com
• www.beingpeterkim.com/2008/09/ive-been-
  thinki.html
• www.gilbertcenter.org
• www.hcplive.com/mdnglive/Nurses_Notes
• www.fivesecondtest.com
Thank You!
• Download this presentation at
http://www.distilledlogic.net/resources/presentations.html




• Contact me at 202/320-3060 or
  dina@distilledlogic.net

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