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FOR IMMEDIATE RELEASE                                           Contact: Stephanie Flosi
                                                                         comScore, Inc.
                                                                         (312) 777-8801
                                                                         press@comscore.com


             comScore Media Metrix Ranks Top 50 U.S. Web Properties for June 2012

                          Millions Flock to Travel Sites as Summer Begins

           Retail Sites Spike as Americans Shop for Tickets, Toys and Sporting Goods

RESTON, VA, July 23, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital
world, today released its monthly analysis of U.S. web activity at the top online properties for June 2012
based on data from the comScore Media Metrix service. As summer officially began in June, many
Americans felt the desire to book travel plans, creating a spike in traffic at Ground/Cruise, Hotels/Resorts
and other travel subcategories. Many also took the time to stock up on fun activities for the summer at
Tickets, Toys, and Sporting Goods/Outdoor retail sites.


“June got off to a strong start with significant traffic gains seen at Travel and Retail sites as Americans
readied their free time for the long-awaited summer months,” said Jeff Hackett, executive vice president
of comScore. “With more leisure time for game playing on their hands, nearly 15 million people visited
Zynga in June, representing a 103-percent gain to rank as the top-gaining property.”


American Embrace Summer Travel Season
Ground/Cruise Travel sites ranked as the top-gaining category in June, up 9 percent to 14 million visitors.
Amtrak.com earned the #1 spot in the category with 2.7 million visitors (up 7 percent), followed by
FirstGroup plc with 2 million visitors (up 22 percent). In third place was Carnival Cruise Lines with
nearly 2 million visitors (up 6 percent), followed by Vacations to Go.com Sites with 1.2 million visitors
(up 28 percent), Royal Caribbean Cruises Ltd. with 1.2 million visitors (up 7 percent) and Stagecoachbus
Group with 1 million visitors (up 30 percent).


Hotel and Resort sites also ranked among the top-gaining categories in June, growing 8 percent to more
than 37 million visitors. Hilton Hotels came in at #1 with 5.5 million visitors, followed by Marriott with
5.4 million visitors, Expedia Hotels with 5.2 million visitors (up 22 percent) and InterContinental Hotels
Group with 4.7 million visitors (up 19 percent). Disney Parks & Travel drew 4.2 million visitors (up 9
percent), while Starwood Hotels and Resorts grew 30 percent to 3.3 million visitors.


Summer Entertainment for All Ages at Retail Sites
Several Retail subcategories posted seasonal gains with Americans spending more leisure time in June
with school letting out and many kids heading to camp for the summer. 35 million Americans visited a
Sports and Outdoor retail site in June (up 5 percent), with eBay Sports U.S. ranking #1 with 4.4 million
visitors. In second was DicksSportingGoods.com with 3.2 million visitors (up 25 percent), followed by
Cabelas Inc. with 2.9 million (up 10 percent), BassPro.com with 2.1 million (up 27 percent) and
SportsAuthority.com with 1.8 million (up 4 percent).


Toy sites also served as a great resource to stock up on ways to keep the kids occupied during their
summer vacation. The category rose 5 percent in June to 16 million visitors, with Toysrus Sites leading
the way with 5.6 million visitors (up 2 percent). The LEGO Group earned the #2 spot with 3.6 million
visitors (up 26 percent), followed by Disney Shopping with 1.2 million (up 5 percent), AmericanGirl.com
with 748,000 (up 31 percent) and Fisher Price with 606,000 (up 47 percent).


Retail Ticket websites were also popular in June, rising 5 percent to more than 27 million visitors, as
Americans opened their wallets for summer concert season and to check out the latest blockbusters at the
movie theater. Ticketmaster topped the category with 14.4 million visitors, followed by StubHub.com
with 4.5 million visitors (up 6 percent), MovieTickets.com with 3.2 million visitors (up 20 percent),
Tickets.com Sites with 2.1 million visitors (up 3 percent) and eBay Tickets U.S. with 1.4 million visitors
(up 8 percent).


Top 50 Properties
Google Sites ranked as the #1 property in June with 189 million visitors, followed by Yahoo! Sites with
167 million, Microsoft Sites with 166 million and Facebook.com with 160 million. Apple Inc. climbed
one position in the ranking to #9 with 80.8 million visitors, while Disney Online climbed 5 positions to
rank at #28 with 34.2 million.
Display Ad Ecosystem Rankings
With the release of June data, comScore has expanded its display ad ecosystem reporting to provide
additional granularity in the classification of ad publishers, networks and other platforms that comprise
the ecosystem.


Among syndicated Ad Focus entities, Google ranked first with an 82.4-percent reach of Americans
online, followed by ShareThis (78.9 percent), Yahoo! Sites (75.6 percent), Facebook.com (72.3 percent)
and YouTube.com (58.1 percent).


For Advertising Networks and Buy Side Networks, Google Ad Network ranked #1 with a 93-percent
reach, followed by AOL Advertising (84.6 percent), AT&T AdWorks (82.2 percent), Yahoo! Network
Plus (80.7 percent) and ValueClick Networks (80 percent).


Among DSPs, SSPs and Ad Exchanges (which will include several additional entities in the coming
months), Rubicon Project REVV Platform reached 88.3 percent of Americans online.


Table 1
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
June 2012 vs. May 2012
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
                                                                Total Unique Visitors (000)

                                                                                                  Rank by
                                                                                                  Unique
                                                     May-12          Jun-12      % Change         Visitors
Total Internet : Total Audience                         221,163        221,155             0               N/A
Zynga                                                     7,335         14,879           103               106
The Mozilla Organization                                 20,275         31,603            56                34
FullSail.edu                                              7,454         10,009            34               165
Sprint Nextel Corporation                                10,123         13,427            33               119
BuzzFeed.com                                              8,463         10,734            27               155
Babylon.com                                              12,623         15,660            24                97
MeetMe Media                                              6,133          7,366            20               223
Verizon Communications Corporation                       23,189         27,542            19                41
Stardoll Media                                            7,273          8,585            18               188
WikiHow.com                                              11,554         13,620            18               117
*Ranking based on the top 250 properties in June 2012. Excludes entities whose growth was primarily due to tagging through
unified digital audience measurement.
Table 2
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)
June 2012 vs. May 2012
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
                                                          Total Unique Visitors (000)

                                                        May-12      Jun-12    % Change
Total Internet : Total Audience                          221,163      221,155         0
Travel – Ground/Cruise                                    13,039       14,256         9
Regional/Local                                           105,616      115,046         9
Business/Finance – Financial Information/Advice           48,749       52,662         8
Travel – Hotels/Resorts                                   34,613       37,379         8
Retail – Sports/Outdoor                                   33,209       35,003         5
Games                                                    128,004      134,791         5
Travel – Transactions                                      3,907        4,113         5
Retail – Toys                                             15,302       16,092         5
Retail – Tickets                                          26,331       27,672         5
Travel – Car Rental                                        7,018        7,375         5
Table 3
comScore Top 50 Properties (U.S.)
June 2012
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
                                         Unique                                        Unique
                                        Visitors                                       Visitors
Rank                Property              (000)      Rank            Property           (000)
        Total Internet : Total Audience    221,155
  1     Google Sites                       189,328    26    Answers.com Sites             38,955
                                                            NetShelter Technology
  2                                                   27
       Yahoo! Sites                       167,200           Media                         36,638
  3    Microsoft Sites                    166,064     28    Disney Online                 34,233
  4    Facebook.com                       159,822     29    YP Local Media Network        33,833
  5    AOL, Inc.                          113,959     30    Technorati Media              33,682
  6    Amazon Sites                       100,706     31    ESPN                          33,177
  7    Ask Network                         87,614     32    Adobe Sites                   32,851
  8    Wikimedia Foundation Sites          83,177     33    Yelp.com                      32,451
  9    Apple Inc.                          80,785     34    The Mozilla Organization      31,603
 10    Glam Media                          79,405     35    Meredith Women's Network      31,337
 11    Turner Digital                      75,883     36    BuzzMedia                     29,887
 12    Comcast NBCUniversal                74,644     37    Break Media                   29,285
 13    eBay                                72,211     38    Myspace                       29,276
 14    CBS Interactive                     70,185     39    Tribune Interactive           28,860
 15    Viacom Digital                      69,522     40    Netflix.com                   28,084
                                                            Verizon Communications
 16                                                   41
       New York Times Digital              67,217           Corporation                   27,542
 17    Demand Media                        65,009     42    Fox News Digital Network      26,376
 18                                                   43
       Federated Media Publishing          63,577           BitTorrent Network            26,077
 19    VEVO                                56,966     44    Everyday Health               25,631
 20    craigslist, inc.                    52,693     45    Tumblr.com*                   25,471
 21    Weather Channel, The                49,881     46    Internet Brands, Inc.         24,587
 22    Gannett Sites                       45,280     47    Alloy Digital Network         24,574
 23    Wal-Mart                            43,140     48    Yellowbook Network            24,071
                                                            Scripps Networks
 24                                                   49
       Twitter.com                         41,095           Interactive Inc.              23,980
 25    Linkedin                            39,563     50    Target Corporation            23,910
Table 4
comScore Display Ad Ecosystem Rankings (U.S.)
June 2012
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix

Top 30 Syndicated Ad Focus Entities                                        Top 20 Ad Networks/Buy Side Networks
                                              Unique                                                         Unique
                                              Visitors        %                                             Visitors                     %
Rank                 Property                  (000)        Reach          Rank               Property        (000)                    Reach
          Total Internet : Total                                                   Total Internet : Total
          Audience                             221,155       100.0                 Audience                  221,155                    100.0
   1      Google                               182,165        82.4           1     Google Ad Network         205,712                     93.0
   2      ShareThis                            174,596        78.9           2     AOL Advertising           187,191                     84.6
   3      Yahoo! Sites                         167,200        75.6           3     AT&T AdWorks              181,847                     82.2
   4      Facebook.com                         159,822        72.3           4     Yahoo! Network Plus       178,393                     80.7
   5      YouTube.com*                         128,544        58.1           5     ValueClick Networks       176,830                     80.0
                                                                                   24/7 Real Media Global
   6                                                                         6
          AOL, Inc.                            113,959         51.5                Web Alliance              175,761                     79.5
   7      MSN                                  109,661         49.6          7     PulsePoint                170,078                     76.9
                                                                                   Microsoft Media Network
   8                                                                         8
          Bing                                  87,757         39.7                US                        169,794                     76.8
   9      Ask Network                           87,614         39.6          9     Casale Media - MediaNet   162,579                     73.5
  10      Amazon.com*                           85,661         38.7         10     Tribal Fusion             162,526                     73.5
  11      Meebo                                 85,324         38.6         11     AdBrite                   160,975                     72.8
  12      Wikipedia.org*                        82,972         37.5         12     Collective Display        159,551                     72.1
  13      Glam Media                            79,405         35.9         13     Specific Media            157,501                     71.2
  14      Windows Live                          69,924         31.6         14     Vibrant Media             152,170                     68.8
  15      Demand Media                          65,009         29.4         15     interclick                152,092                     68.8
  16      Federated Media Publishing            63,577         28.7         16     RadiumOne                 151,337                     68.4
                                                                                   Cox Digital Solutions -
  17                                                                        17
          About                                 52,223         23.6                Network                   144,163                     65.2
  18      Weather Channel, The                  49,881         22.6         18     AudienceScience           137,721                     62.3
  19      MTV Music Group                       49,037         22.2         19     Burst Media               130,601                     59.1
  20      Apple.com                             47,807         21.6         20     Undertone                 123,670                     55.9
  21      Gannett Sites                         45,280         20.5
  22      Twitter.com                           41,095         18.6        Top DSP/SSP/Ad Exchange Entities

  23                                                                          1      Rubicon Project REVV
          Linkedin                              39,563         17.9                  Platform                          195,307           88.3
  24      Walmart.com                           39,501         17.9
  25      Answers.com Sites                     38,955         17.6
          NetShelter Technology
  26
          Media                                 36,638         16.6
  27      CNN                                   35,853         16.2
  28      IMDb                                  35,274         16.0
  29      Disney Online                         34,233         15.5
  30      YP Local Media Network                33,833         15.3
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in June. For instance,
Yahoo! Sites was seen by 75.6 percent of the 221 million Internet users in June.
* Entity has assigned some portion of traffic to other syndicated entities
About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report
details of online media usage, visitor demographics and online buying power for the home, work and
university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are
used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix
syndicated ratings are based on industry-sanctioned sampling methodologies.


About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source
of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

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Comscore media metrix ranks top 50 u.s. web properties for june 2012

  • 1. FOR IMMEDIATE RELEASE Contact: Stephanie Flosi comScore, Inc. (312) 777-8801 press@comscore.com comScore Media Metrix Ranks Top 50 U.S. Web Properties for June 2012 Millions Flock to Travel Sites as Summer Begins Retail Sites Spike as Americans Shop for Tickets, Toys and Sporting Goods RESTON, VA, July 23, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for June 2012 based on data from the comScore Media Metrix service. As summer officially began in June, many Americans felt the desire to book travel plans, creating a spike in traffic at Ground/Cruise, Hotels/Resorts and other travel subcategories. Many also took the time to stock up on fun activities for the summer at Tickets, Toys, and Sporting Goods/Outdoor retail sites. “June got off to a strong start with significant traffic gains seen at Travel and Retail sites as Americans readied their free time for the long-awaited summer months,” said Jeff Hackett, executive vice president of comScore. “With more leisure time for game playing on their hands, nearly 15 million people visited Zynga in June, representing a 103-percent gain to rank as the top-gaining property.” American Embrace Summer Travel Season Ground/Cruise Travel sites ranked as the top-gaining category in June, up 9 percent to 14 million visitors. Amtrak.com earned the #1 spot in the category with 2.7 million visitors (up 7 percent), followed by FirstGroup plc with 2 million visitors (up 22 percent). In third place was Carnival Cruise Lines with nearly 2 million visitors (up 6 percent), followed by Vacations to Go.com Sites with 1.2 million visitors (up 28 percent), Royal Caribbean Cruises Ltd. with 1.2 million visitors (up 7 percent) and Stagecoachbus Group with 1 million visitors (up 30 percent). Hotel and Resort sites also ranked among the top-gaining categories in June, growing 8 percent to more than 37 million visitors. Hilton Hotels came in at #1 with 5.5 million visitors, followed by Marriott with
  • 2. 5.4 million visitors, Expedia Hotels with 5.2 million visitors (up 22 percent) and InterContinental Hotels Group with 4.7 million visitors (up 19 percent). Disney Parks & Travel drew 4.2 million visitors (up 9 percent), while Starwood Hotels and Resorts grew 30 percent to 3.3 million visitors. Summer Entertainment for All Ages at Retail Sites Several Retail subcategories posted seasonal gains with Americans spending more leisure time in June with school letting out and many kids heading to camp for the summer. 35 million Americans visited a Sports and Outdoor retail site in June (up 5 percent), with eBay Sports U.S. ranking #1 with 4.4 million visitors. In second was DicksSportingGoods.com with 3.2 million visitors (up 25 percent), followed by Cabelas Inc. with 2.9 million (up 10 percent), BassPro.com with 2.1 million (up 27 percent) and SportsAuthority.com with 1.8 million (up 4 percent). Toy sites also served as a great resource to stock up on ways to keep the kids occupied during their summer vacation. The category rose 5 percent in June to 16 million visitors, with Toysrus Sites leading the way with 5.6 million visitors (up 2 percent). The LEGO Group earned the #2 spot with 3.6 million visitors (up 26 percent), followed by Disney Shopping with 1.2 million (up 5 percent), AmericanGirl.com with 748,000 (up 31 percent) and Fisher Price with 606,000 (up 47 percent). Retail Ticket websites were also popular in June, rising 5 percent to more than 27 million visitors, as Americans opened their wallets for summer concert season and to check out the latest blockbusters at the movie theater. Ticketmaster topped the category with 14.4 million visitors, followed by StubHub.com with 4.5 million visitors (up 6 percent), MovieTickets.com with 3.2 million visitors (up 20 percent), Tickets.com Sites with 2.1 million visitors (up 3 percent) and eBay Tickets U.S. with 1.4 million visitors (up 8 percent). Top 50 Properties Google Sites ranked as the #1 property in June with 189 million visitors, followed by Yahoo! Sites with 167 million, Microsoft Sites with 166 million and Facebook.com with 160 million. Apple Inc. climbed one position in the ranking to #9 with 80.8 million visitors, while Disney Online climbed 5 positions to rank at #28 with 34.2 million.
  • 3. Display Ad Ecosystem Rankings With the release of June data, comScore has expanded its display ad ecosystem reporting to provide additional granularity in the classification of ad publishers, networks and other platforms that comprise the ecosystem. Among syndicated Ad Focus entities, Google ranked first with an 82.4-percent reach of Americans online, followed by ShareThis (78.9 percent), Yahoo! Sites (75.6 percent), Facebook.com (72.3 percent) and YouTube.com (58.1 percent). For Advertising Networks and Buy Side Networks, Google Ad Network ranked #1 with a 93-percent reach, followed by AOL Advertising (84.6 percent), AT&T AdWorks (82.2 percent), Yahoo! Network Plus (80.7 percent) and ValueClick Networks (80 percent). Among DSPs, SSPs and Ad Exchanges (which will include several additional entities in the coming months), Rubicon Project REVV Platform reached 88.3 percent of Americans online. Table 1 comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) June 2012 vs. May 2012 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix Total Unique Visitors (000) Rank by Unique May-12 Jun-12 % Change Visitors Total Internet : Total Audience 221,163 221,155 0 N/A Zynga 7,335 14,879 103 106 The Mozilla Organization 20,275 31,603 56 34 FullSail.edu 7,454 10,009 34 165 Sprint Nextel Corporation 10,123 13,427 33 119 BuzzFeed.com 8,463 10,734 27 155 Babylon.com 12,623 15,660 24 97 MeetMe Media 6,133 7,366 20 223 Verizon Communications Corporation 23,189 27,542 19 41 Stardoll Media 7,273 8,585 18 188 WikiHow.com 11,554 13,620 18 117 *Ranking based on the top 250 properties in June 2012. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement.
  • 4. Table 2 comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) June 2012 vs. May 2012 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix Total Unique Visitors (000) May-12 Jun-12 % Change Total Internet : Total Audience 221,163 221,155 0 Travel – Ground/Cruise 13,039 14,256 9 Regional/Local 105,616 115,046 9 Business/Finance – Financial Information/Advice 48,749 52,662 8 Travel – Hotels/Resorts 34,613 37,379 8 Retail – Sports/Outdoor 33,209 35,003 5 Games 128,004 134,791 5 Travel – Transactions 3,907 4,113 5 Retail – Toys 15,302 16,092 5 Retail – Tickets 26,331 27,672 5 Travel – Car Rental 7,018 7,375 5
  • 5. Table 3 comScore Top 50 Properties (U.S.) June 2012 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix Unique Unique Visitors Visitors Rank Property (000) Rank Property (000) Total Internet : Total Audience 221,155 1 Google Sites 189,328 26 Answers.com Sites 38,955 NetShelter Technology 2 27 Yahoo! Sites 167,200 Media 36,638 3 Microsoft Sites 166,064 28 Disney Online 34,233 4 Facebook.com 159,822 29 YP Local Media Network 33,833 5 AOL, Inc. 113,959 30 Technorati Media 33,682 6 Amazon Sites 100,706 31 ESPN 33,177 7 Ask Network 87,614 32 Adobe Sites 32,851 8 Wikimedia Foundation Sites 83,177 33 Yelp.com 32,451 9 Apple Inc. 80,785 34 The Mozilla Organization 31,603 10 Glam Media 79,405 35 Meredith Women's Network 31,337 11 Turner Digital 75,883 36 BuzzMedia 29,887 12 Comcast NBCUniversal 74,644 37 Break Media 29,285 13 eBay 72,211 38 Myspace 29,276 14 CBS Interactive 70,185 39 Tribune Interactive 28,860 15 Viacom Digital 69,522 40 Netflix.com 28,084 Verizon Communications 16 41 New York Times Digital 67,217 Corporation 27,542 17 Demand Media 65,009 42 Fox News Digital Network 26,376 18 43 Federated Media Publishing 63,577 BitTorrent Network 26,077 19 VEVO 56,966 44 Everyday Health 25,631 20 craigslist, inc. 52,693 45 Tumblr.com* 25,471 21 Weather Channel, The 49,881 46 Internet Brands, Inc. 24,587 22 Gannett Sites 45,280 47 Alloy Digital Network 24,574 23 Wal-Mart 43,140 48 Yellowbook Network 24,071 Scripps Networks 24 49 Twitter.com 41,095 Interactive Inc. 23,980 25 Linkedin 39,563 50 Target Corporation 23,910
  • 6. Table 4 comScore Display Ad Ecosystem Rankings (U.S.) June 2012 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix Top 30 Syndicated Ad Focus Entities Top 20 Ad Networks/Buy Side Networks Unique Unique Visitors % Visitors % Rank Property (000) Reach Rank Property (000) Reach Total Internet : Total Total Internet : Total Audience 221,155 100.0 Audience 221,155 100.0 1 Google 182,165 82.4 1 Google Ad Network 205,712 93.0 2 ShareThis 174,596 78.9 2 AOL Advertising 187,191 84.6 3 Yahoo! Sites 167,200 75.6 3 AT&T AdWorks 181,847 82.2 4 Facebook.com 159,822 72.3 4 Yahoo! Network Plus 178,393 80.7 5 YouTube.com* 128,544 58.1 5 ValueClick Networks 176,830 80.0 24/7 Real Media Global 6 6 AOL, Inc. 113,959 51.5 Web Alliance 175,761 79.5 7 MSN 109,661 49.6 7 PulsePoint 170,078 76.9 Microsoft Media Network 8 8 Bing 87,757 39.7 US 169,794 76.8 9 Ask Network 87,614 39.6 9 Casale Media - MediaNet 162,579 73.5 10 Amazon.com* 85,661 38.7 10 Tribal Fusion 162,526 73.5 11 Meebo 85,324 38.6 11 AdBrite 160,975 72.8 12 Wikipedia.org* 82,972 37.5 12 Collective Display 159,551 72.1 13 Glam Media 79,405 35.9 13 Specific Media 157,501 71.2 14 Windows Live 69,924 31.6 14 Vibrant Media 152,170 68.8 15 Demand Media 65,009 29.4 15 interclick 152,092 68.8 16 Federated Media Publishing 63,577 28.7 16 RadiumOne 151,337 68.4 Cox Digital Solutions - 17 17 About 52,223 23.6 Network 144,163 65.2 18 Weather Channel, The 49,881 22.6 18 AudienceScience 137,721 62.3 19 MTV Music Group 49,037 22.2 19 Burst Media 130,601 59.1 20 Apple.com 47,807 21.6 20 Undertone 123,670 55.9 21 Gannett Sites 45,280 20.5 22 Twitter.com 41,095 18.6 Top DSP/SSP/Ad Exchange Entities 23 1 Rubicon Project REVV Linkedin 39,563 17.9 Platform 195,307 88.3 24 Walmart.com 39,501 17.9 25 Answers.com Sites 38,955 17.6 NetShelter Technology 26 Media 36,638 16.6 27 CNN 35,853 16.2 28 IMDb 35,274 16.0 29 Disney Online 34,233 15.5 30 YP Local Media Network 33,833 15.3 Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in June. For instance, Yahoo! Sites was seen by 75.6 percent of the 221 million Internet users in June. * Entity has assigned some portion of traffic to other syndicated entities
  • 7. About comScore Media Metrix comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies. About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.