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Web 2.0
1.
WEB 2.0 AT
WORK © Acando AB
2.
Communication technologies change society
in waves © Acando AB
3.
© Acando AB http://www.flickr.com/photos/rachel_s/
4.
http://www.flickr.com/photos/storm_gal/ © Acando AB
5.
© Acando AB http://www.flickr.com/photos/darko_pevec/2302492866/sizes/o/
6.
© Acando AB
7.
Innovations like these
have helped to democratizise access to information. © Acando AB
8.
. © Acando AB
9.
Since information is
power, such innovations are often met with scepticism and fear. © Acando AB
10.
But we must
try to overcome our scepticism and fears by learning to see the value these innovations bring. © Acando AB
11.
We Must Learn
To Look Beyond Obvious © Acando AB
12.
We Must Learn
To See The Tools Social Networks Blogs Wikis Sharing websites Micro-blogging © Acando AB Instant Messaging RSS feeds & readers Social Bookmarking
13.
We Must See
The Needs They Adress Share information and experiences with others Find and connect with other people Contribute to and use collective intelligence Communicate spontaneously and direct with others Share photos with others Communicate quick and informally with others © Acando AB Consume relevant information from sources you trust Share any Information you find with others
14.
As individuals, many
of us are already using these tools to enrich and simplify our (social) lives. © Acando AB
15.
Our question today: How
can an organization improve collaboration with these simple and social tools? © Acando AB
16.
Web 2.0 at
Work Simple & Social Internal Collaboration © Acando AB © Acando AB
17.
Some Short ”Facts”
About Us Henrik Gustafsson Oscar Berg ● MSc in Informatics, Knowledge Management ● Strategy, analysis, architecture ● Content, portals, integration ● Virtual teams ● MSc in Informatics, Interactive Systems ● Analysis, architecture, usability ● Web, portals, collaboration ● Virtual teams, off-shore Visit our blog: www.thecontenteconomy.com © Acando AB
18.
“ If HP knew
what HP knows, we would be three times as profitable. Lew Platt Former CEO of Hewlett-Packard © Acando AB ”
19.
PART I Trends &
Challenges © Acando AB
20.
How the Web
Has Evolved 1.0 One-way & broad E-mail Static Websites Discussion forums Instant Messaging Chat Rooms 1.X Dynamic & interactive Dynamic Websites Portals Communities Agents VIdeo Conferencing Web services Collaborative filtering VOIP Based on AIIM (2008) – Enterprise 2.0: Agile, Emergent & Integrated © Acando AB 2.0 Simple & social Blogs Wikis RSS Mashups Pod- & webcasts Social Networks Social Bookmarking Folksonomies
21.
1996 2006 Mostly Read-Only Widly Read-Write 250
000 sites 80 000 000 sites Collective Intelligence 45 million users worldwide © Acando AB 1+ billion users worldwide
22.
Pillow Fight Flash
Mob Torino, Italy . © Acando AB
23.
“ Most of the
barriers to group action have collapsed… We can have groups that operate with a birthday party's informality and a multinational's scope. Clay Shirky Author of “Here Comes Everybody: The Power of Organizing Without Organizations” © Acando AB ”
24.
The Principles of
“Old” Media A few to the many a publisher writes for who sells because the publisher owns the production and distribution means © Acando AB
25.
The Principles of
Social Media Anyone to anyone can produce, copy and share anything at almost no cost! © Acando AB
26.
“ All business are
media businesses, because whatever else they do, all businesses rely on the managing of information for two audiences employees and the world. ” Clay Shirky “Here Comes Everybody: The Power of Organizing Without Organizations” © Acando AB
27.
The Collaboration Forces Working
Pro Working Against Globalization Ignorance Consumerization of IT Behavior ”The Google Generation” Power Democratization Legacy © Acando AB
28.
“ You are already
an integral part of Web 2.0 business economy. Every time you click on Google, Wikipedia, eBay or Amazon you are sparking network effects…even if you do not buy anything. Amy Shuen, Author of “Web 2.0 A Strategy Guide” © Acando AB ”
29.
The Collaboration Challenge ©
Acando AB
30.
What Do We
Mean With Collaboration? Communication Interaction Collaboration Goal © Acando AB
31.
ContentCentric CommunicationCentric One-to-One © Acando AB One-to-Many Many-to-Many
32.
E-mail is Being
Mis/Overused ● Overuse and inappropriate use Many-to-Many ● No structure or control ContentCentric ● Lock-in of key information ● Key information leaves organization ● Information overload ● Enormous volumes of content © Acando AB
33.
Workflow Systems Don’t
Fit All Tasks or Users ● Does not fit user's workstyles Many-to-Many ● Not supporting knowledge work ContentCentric ● Over-focus on approval ● Usually complex and requires education ● Licenses not available for all © Acando AB
34.
Portals Are Not
Personal ● Mainly one-way communication One-to-Many ● Everyone cannot contribute ContentCentric ● Role needs <> individual needs ● One “truth” how to organize information ● Tools and content in focus, not people © Acando AB
35.
Key Ingredients for Successful
Collaboration © Acando AB
36.
Collaborative Culture Command-and-control Formal Hero-culture Fear of
making mistakes © Acando AB Consensus-driven Informal Mentoring-culture Trial-and-error
37.
Truly Collaborative Tools Fits
my work-style Fits Different needs Universally accessible Encourages contribution © Acando AB Informal & spontaneous Easy to use People are visible
38.
Collaborative Awareness I interact
with others when I have the time I interact with others regularly and self-initiated Me 1.0 I only use e-mail I occationally update myself © Acando AB Me 2.0 I use multiple tools I have ambient awareness
39.
What About Knowledge Management? ©
Acando AB
40.
The “Rules” of
Business Are Changing The basis of the operation is the structure of the activities. Knowledge-based The basis of the operation is the knowledge of individuals. Structure-based © Acando AB
41.
The Knowledge Management
Problem ● Knowledge is often stored in private notebooks and in peoples heads (tacit knowledge) ● Knowledge is typically exchanged ad hoc and informally person-toperson © Acando AB
42.
The Problem with
Knowledge Management version 1.0 ● Really not about people ● Knowledge treated as a separate "thing" ● Knowledge management seen as a separate act ● No return on contributions ● Does not blend with human nature © Acando AB
43.
What Web 2.0
Brings to Knowledge Management ● Simple and social tools enable a convenient and user-driven way to capture tacit knowledge and build collective intelligence Blogs Social Network Wikis ● Blogs and wikis are the 21st Century‟s notebooks and social networks are the water coolers © Acando AB
44.
PART II Tools, Technologies and
their uses © Acando AB
45.
“ Enterprise 2.0 is
the use of emergent social software platforms within companies, or between companies and their partners or customers. ” Andrew McAfee Associate Professor, Harward Business School © Acando AB
46.
How Web 2.0
is Penetrating the Enterprise Blogs RSS Wikis 45% 43% 35% IDC, “Quick Look Survey”, February 2007 © Acando AB
47.
How Enterprises Are
Using Web 2.0 Internal collaboration 75% Interfacing with customers Interfacing with partners & suppliers 70% 51% The McKinsey Quarterly, ”How Businesses are using Web 2.0”, June 2007 © Acando AB
48.
The Challenge: Getting
the Balance Right & Control Empowerment Corporate IT Control Users in Control Corporate Content User-Generated Content Search & Browse Publish & Subscribe Corporate Taxonomies User-Generated Metadata Transactional Interactions Social Interactions Enterprise Applications Individual Applications ©2007 Collaborative Strategies © Acando AB 47
49.
“ Being dismissive of
blogs and wikis because of how they are most of-ten used, and talked about, today is a mistake. What is important is how they could be used. ” The Gilbane Report Vol 12 no 10, 2005 "Blogs & Wikis: Technologies for Enterprise Applications?" © Acando AB
50.
Positioning Collaboration Tools
in Time and Space Time E-mail Workflow Portals Apart Together Phone SMS Video Conferencing Together © Acando AB Apart Space
51.
Positioning Collaboration Tools
in Context and Structure Context Ecosystem Enterprise Team/Unit Individual Structure Ad-hoc © Acando AB Project Process
52.
We Need Many
Different Spaces for Collaboration Enterprise Business Unit Office Team Project Community of Interest Friends Community of Practice © Acando AB
53.
Key Tools &
Technologies © Acando AB
54.
Key Tools And
Technologies We Will Focus On Social networks – Connections & Context Syndication & Mashups Reuse © Acando AB
55.
ENTERPRISE BLOGS © Acando
AB
56.
Anyone Who Can
Write Can Blog Edit easily Label your post Publish immediately or later © Acando AB
57.
Read and Share
as You Like Subscribe to feed Comment Share and Bookmark © Acando AB
58.
“ Our legal department
loves the blogs, because it is basically a written-down, backed-up, permanent time-stamped version of the scientists notebook. ” Marissa Mayer VP of Search Product & User Experience , Google © Acando AB
59.
Why Enterprise Blogs? ●
Blogs are a good way of conveying information instantly to the rest of your community in one action ● They can be used as a timeline of events within a workgroup ● Capture and present ideas and opinions to coworkers ● Gather feedback and involve others in discussions © Acando AB
60.
Examples of Enterprise
Uses ● CEO blog for communicating with coworkers ● Product management blogs for product communication and strategies ● Project management blogs for meeting minutes, project history, project definition, risks… ● Sales blogs for sales and customer development ● Personal blogs for sharing experiences, links, news, ideas, opinions… © Acando AB
61.
ENTERPRISE WIKIS © Acando
AB
62.
Collective Editing Made
Easy Edit without approval Discuss View history Get notified Structure by linking © Acando AB
63.
How to Edit
a Wiki 1. Check if subject exists 2. Exists = continue to next step Does not exist = create a new page Edit WIKI PAGE 3. Edit the page 4. Save © Acando AB Previous versions
64.
Why Enterprise Wikis? ●
Captures business information that otherwise would float around in emails ● Easy to access and find information as the wiki is web-based and provides search ● Easy and fast to edit thanks to simple interface and flexible format ● Easy to fix mistakes thanks to versioning and audit trail of unstructured content Anyone can contribute! © Acando AB
65.
Examples of Enterprise
Uses ● Knowledge bases with corporate “how-to‟s”, information for new employees, practical information ● Requirements management for capturing, negotiating and agreeing on requirements ● Capturing "intelligence" such as competitor and industry activities and consumer trends ● R&D quickly capture bookmarks and commentary on topics. write up research proposals, notes, and experiments ● Corporate glossaries such as product terminology © Acando AB
66.
“ The decision to
embrace wikis is part of a changing ethic at the department, from a „need to know culture‟ to a „need to share culture‟. ” Eric M. Johnson Office of eDiplomacy, US State Department © Acando AB
67.
”Intellipedia” - Connecting
the Dots at CIA After 9/11 © Acando AB
68.
Wrapping Up About
Blogs and Wikis Blogs Singleauthor insights User-generated, interlinked and rapidly adaptable bodies of knowledge open to everyone Wikis © Acando AB Multi-author “agreed-upon” knowledge Collective Intelligence
69.
ENTERPRISE SOCIAL NETWORKS ©
Acando AB
70.
What is Social
Networking? © Acando AB
71.
“ The social network
put all that we were doing into context. Richard Dennison Intranet and channel strategy manager at BT © Acando AB ”
72.
Why Enterprise Social
Networks? ● A shared social space for people who are apart in time and/or space ● Easy to find people to connect, communicate with and get to know them ● Rapid distribution of relevant and informal information person-to-network ● Build relationships across boundaries (organizational, geographic…) ● Provides a context for knowledge exchange © Acando AB
73.
Social Networks Enable
More and Broader Interaction © Acando AB
74.
Key Features –
Examples Describe who you are in a profile Find & connect with people Tag your own and other people‟s content Share content © Acando AB
75.
Key Features –
Examples See network activities © Acando AB Participate in groups
76.
User Activities Brings
Valuable Content to the Surface Comments Editorial Selection Visits & Views Downloads Favourites Links Tags Embeds Social Bookmarks © Acando AB Shares
77.
The Long Tail
of Content Use Usage rate 1-5% above ”the water line” Still findable and accessible, but filtered out Total amount of content © Acando AB
78.
Social Tools Encouraging
Disruptive Thinking at BT © Acando AB
79.
ENTERPRISE SYNDICATION © Acando
AB
80.
Subscribe to Information
and Read in a Reader Subscribe to feeds Label items Read all feeds in one place Bookmark items Mark items as read Share items © Acando AB
81.
Ordinary Surfing for
Information = Constant Checking Has anything changed? Check Check Check Based on slides by James Dellow (2008) © Acando AB Are there any new posts? Will a search return something new?
82.
Syndication Makes the
Content Come to You Instead News about content changes New blog posts New search results Based on slides by James Dellow (2008) © Acando AB
83.
Why Syndication? ● Control
what you read ● Spend less time searching ● Receive information instantly and in a consistent manner ● Increase you capacity to consume many sources ● Avoid occupational spam by avoiding irrelevant information and spam © Acando AB
84.
ENTERPRISE MASHUPS I © Acando
AB
85.
No Programming Required! Search Rearrange Drag-and-drop Authentication Configure Straight
from the source © Acando AB
86.
Mashups Are Lightweight
Services ● Mashups are lightweight, composite applications, based on web architecture ● They mix and source content or functionality from existing systems ● The sourced content and functionality retain their original purpose Illustration based on illustration by Dion Hinchcliffe (2007) © Acando AB Develop Developer Assemble User
87.
According to Gartner
by 2010, 80% of enterprise applications will be mashups. © Acando AB
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Value Web 2.0 Lower
The Investment Barriers Buy Build SaaS Mashups and hacks Unserved demands Projects that do justify big IT spending Amy Shuen (2008) © Acando AB Projects that do not justify big IT spending
89.
Why Enterprise Mashups? ●
Allow for real-time business intelligence by aggregate information from various sources ● Can serve temporary and urgent needs as they can be quickly assembled ● Can be adapted to personal needs as it mashups are assembled rather than programmed and can be assembled by anyone ● Puts transactional data in context by allowing connections to both structured sources (enterprise apps) and unstructured sources (blogs, web sites…) © Acando AB
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Collaboration in Practice ©
Acando AB © Acando AB
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Case Study: Team
Collaboration Blog • Share ideas, opinions, experiences, news • Distribute agendas and meeting minutes Wiki • Information to iroduce new coworkers • Keep history of sales activities • Use as knowledge base File Share IM Web Conferencing © Acando AB • Collaborate on document deliverables • Share presentations, documents, articles • Store templates, resources, reference cases • Quick questions and statuscheckups • Real-time conversations 1-to-1 or M-to-M • Internal virtual meetings • External virtual meetings
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The Collaboration Platform ©
Acando AB © Acando AB
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© Acando AB
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The Collaboration Platform Collaboration
Spaces Enterprise Unit Project Community Personal Collaboration Tools Instant Messaging Voice Blogs & wikis Intranets & Portals Mashups Video Desktop Sharing Web- & Podcasts File Sharing RSS Readers Profiles & Presence Tagging & Social Bookmarking E-mail Social Networks RSS Basic Content Services Versioning © Acando AB Search Security Workflow Metadata
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Web 2.0 Tools
– What They Have and What They Need Integrated Rich Media Accessible Social Simple © Acando AB Secure Choice of tools Enterprise
96.
SOA And Web
2.0 Exploit Services but.. SOA • • • • • • Heavyweight Composites Application services Centralized Enterprise Planned • • • • • • Lightweight Mashups Content services Peer In the cloud Emergent Service Paradigm Web 2.0 © Acando AB
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Magic Quadrant for
Collaboration © Acando AB
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The Social Software
Marketplace – On-Premises Software Collaboration Platforms Wiki Software Microsoft – SharePoint 2007 Atlassian – Confluence IBM – Connections/Quickr MediaWiki – MediaWiki Oracle – Oracle WebCenter Suite/Pathways Socialtext – Socialtext EMC – Documentum Twiki – Twiki OpenText – Livelink ECM – Extended Collaboration Blog Software Social Software Suites Six Apart – Movable Type Drupal – Drupal Automattic – WordPress Awareness – Awareness Platform Connectbeam – Social Software Appliance RSS Software Jive Software –Clearspace Attensa – Attensa FeedServer Traction Software –TeamPage NewsGator – Enterprise Server NewsGator – Social Sites Telligent – Community Server © Acando AB
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The Social Software
Marketplace – Software as a Service Collaboration Suites Wiki Software Google – Google Apps Socialtext GroupSwim – GroupSwim Twiki Web Conferencing Cisco – WebEx Microsoft – LiveMeeting Yugma Blog Software Automattic – WordPress Google – Blogger TypePad GoToMeeting Instant Messaging Google – Google Talk Microsoft – MSN Messenger © Acando AB
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PART III Approaching Web
2.0 at Work © Acando AB
101.
Proactive • Collaboration nurtured and •
Collaboration cultivated allowed to grow Managed Reactive • Collaboration choked or cut down 100 © Acando AB http://www.flickr.com/photos/jam343/1703693/sizes/o/
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Key Disciplines Of
Collaboration Maturity Awareness Culture Architecture Governance © Acando AB
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Key Disciplines Of
Collaboration Maturity Reactive Awareness Communication and coordination as a way to collaborate Culture A hero culture with strong command and control structures Architecture Individuals find their own tools and how to manage content Governance Individuals need to act based on their own judgment © Acando AB
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Key Disciplines Of
Collaboration Maturity Reactive Managed Awareness Communication and coordination as a way to collaborate Local collaboration for problem solving Culture A hero culture with strong command and control structures A more informal culture striving for synergies and consensus Architecture Individuals find their own tools and how to manage content Standardized tools and accessible content Governance Individuals need to act on their own judgment Guiding principles and supporting roles defined © Acando AB
105.
Key Disciplines Of
Collaboration Maturity Reactive Managed Proactive Awareness Communication and coordination as a way to collaborate Local collaboration for problem solving Crosscollaboration for optimization and innovation Culture A hero culture with strong command and control structures A more informal culture striving for synergies and consensus A sharing and mentoring culture based on trust Architecture Individuals find their own tools and how to manage content Standardized tools and accessible content Integrated flexible collaborative platform Governance Individuals need to act on their own judgment Guiding principles and supporting roles defined Balance of flexibility and control (mainly user led) © Acando AB
106.
Governance For The
Formal And Informal Formal process • Defined artifacts & products • Structured and secured approach • Value for the enterprise Tipping Point • Cost-Benefit • Compliance • Risk Informal process • Ideas & concepts • Spontaneous and open approach • Value for community © Acando AB
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Change Required On
All Levels Management • Vision and a collaborative environment • Be accessible and less formal • Broad input and spontaneous interactions • Trust your co-workers and let ideas flow • Remove barriers and leverage initiatives Co-worker • Present and promote yourself • Connect to people and expand your network • Create, share and participate actively • Be a role model • Coach and guide your colleagues © Acando AB
108.
“ Realize that Enterprise
Web 2.0 is unavoidable. Begin planning how to deploy effective Web 2.0 capabilities for maximum business value. Anthony Bradley Gartner © Acando AB ”
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Getting Started with
The Acando Approach How to kick-start an initiative Intention Vision Development Awareness Seminar(s) - customized seminar Direction Workshop(s) - pains, challenges, maturity, stakeholders, value…. © Acando AB Life-Cycle
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Web 2.0 Success
Factors Start immediately and focus on business value, not risk © Acando AB Set the social networks and the culture as the foundation Manage a portfolio of Web 2.0 tools and seed content Be committed for the long run and reward participation
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Principles of Web
2.0 ● Users create value ● Utilize collective intelligence ● People build connections ● Get visible and social ● Networks multiply effects ● Actively promote growth ● Syndicate corporate competence ● Reuse and repurpose assets ● Ecosystems are value networks ● Limit the barriers for collaboration and innovation Amy Shuen (2008) © Acando AB My Organization
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Web 2.0 Challenges
And Enterprise Stakeholders • How to attract user participation and build on collective user value? • How to re-use knowledge assets and improve collaboration and innovation? • How to capitalize competence, web infrastructure, and activate network effects? Marketing Operations Finance • How to empower the individual and enrich interaction in social networks? HR © Acando AB • How to set up a simple, flexible and integrated collaborative platform? IT
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THANK YOU! © Acando
AB © Acando AB
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