This presentation discusses the importance of social media branding on sites such as Facebook, LinkedIn and Twitter. The presentation was delivered to the Student Government Association at Bennett College For Women in Greensboro, N.C., on Nov. 11, 2013.

1. PERSONAL BRANDING WORKSHOP
Twitter | Facebook | LinkedIn | Portfolios
Presentation by Dioni L. Wise
Bennett College

2. PERSONAL BRANDING
Personal branding: What is it good for?
• Marketing yourself
• Making yourself appealing and memorable
• Increasing your chances of being hired
“Think of yourself as a product. If you want to be noticed,
you need to have great packaging that stands out.”
- Danielle Hatfield

3. PERSONAL BRANDING
Getting started
NO. 1 | Define who you are
• Who am I?
• What are my skills? What can I offer?
• What are my goals and passions?
NO. 2 | Choose a brand name
• Buy your domain (www. YourName.com)
• Grab every piece of social media real estate with your name
• See what’s available www.Namechk.com
NO. 3 | Be consistent in your packaging
• Words that describe you
• Style/tone of voice
• Avatar or profile picture
• Print materials (business cards, resume, cover letter)

4. PERSONAL BRANDING
Delivering the right message
NO. 4 | Provide unique content on each channel
• Consider Facebook, Twitter and LinkedIn as foreign countries with different languages you must speak
• Don’t duplicate the same copy
• Facebook | Post links or videos that audience would appreciate
• Twitter | Share relevant links from your blog and others
• LinkedIn | Participate in industry groups
• Google+ | Understand the dominant techie audience

5. PERSONAL BRANDING
Delivering the right message
• Use a public page in addition to your personal profile
• “Share” and “Like” other content
• Follow groups and “company crushes”
• Update your profile
• “Endorse” others

6. PERSONAL BRANDING
Delivering the right message
• Follow people and companies who inspire you
• Use “Retweets” as endorsements
• Share your expertise in chats
• Group your contacts into circles
• Use Google search results to your advantage

7. PERSONAL BRANDING
Delivering the right message
NO. 5 | Don’t post anything you wouldn’t put on a billboard

8. PERSONAL BRANDING
Building relationships
NO. 6 | Share your expertise in a blog
• Blogs rank high in search engines
• Readers can better understand your thoughts
• Frequent updates and consistency is key
NO. 7 | Converse and network
• Comment and participate in discussions in the online community
• Present yourself as well as you do in person as you do online

9. PERSONAL BRANDING
Who’s doing it right?
Lynnette Khalfani-Cox - “The Money Coach”
• Personal finance expert
• New York Times bestselling author

10. PERSONAL BRANDING
Who’s doing it right?
Natalie P. McNeal - “Frugalista”
• Journalist/Blogger
• Author

11. PERSONAL BRANDING
Sources
• www.piedmontparent.com/articlemain.php?Brand-Yourself-to-Get-Ahead-1353
• www.poynter.org/how-tos/career-development/
• http://socialmediatoday.com/samrichter/1700011/ways-build-personal-brand-online-world
• www.sba.gov/community/blogs/6-quick-ways-use-social-media-branding
• www.forbes.com/sites/lisaquast/2013/04/22/personal-branding-101/
• http://blog.kissmetrics.com/personal-branding-seo/
• www.business2community.com/social-media/the-modern-executives-essential-social-media-toolkit-plus-infographic-060213
• http://rebekahradice.com/dominate-your-personal-brand-using-google-plus/
• http://socialmediatoday.com/pruneau/1681836/unify-your-social-media-brand-profiles-more-follower-satisfaction

12. PERSONAL BRANDING
Contact Information
Dioni L. Wise
• www.DioniLWise.com
• @DioniLWise
• Dioni.Wise@gmail.com