2. About Me
Google Analytics Individual Qualified (GAIQ)
Experience in Digital Marketing / Web
Analytics / SEO / SEM
3. Outline
What is Web Analytics?
Evolution of Web
Analytics Tools
Why Web Analytics?
Definitions of
Analytics Terms
History of Google
Analytics
Glimpse of Google
Analytics Features
4. What is Web Analytics?
Measurement
Reporting
Collection
Analysis
5. Watch Video - http://www.youtube.com/watch?v=xBEIydFH1qk
13. The Need for Web
Analytics
If you have a lot of activities
dedicated to sending traffic to
your site …
But you can’t accurately
measure the results of those
activities just go to waste? …
15. Visit
A visit (or session) is a period
of interaction between a
browser and website.
Closing the browser or
staying inactive for 30
minutes ends the session.
22. Goal or Conversion
Actions you want users to take on the site
Sign Up
Download
Register
Click out
Spend time of XXX mins
Visit YYY pages/visit
What on the site, makes you money?
22
23. Funnels
The Path users take to your goal.
What steps are necessary?
What are optional?
23
31. Gain Insights That Matter
Google Analytics not only lets you measure sales and conversions, but also
gives you fresh insights into how visitors use your site, how they arrived on
your site, and how you can keep them coming back.
32. Do visitor access website
via Mobile?
Marketer’s mind
How can I use Web
Analytics to make better
decisions?
Who is coming to my web
site?
36. Gain insights for Blog
Social + Engagement
Social + Sharing
Social + Conversions
Event Tracking / Goals
Adsense
Popular Content / Traffic Sources
40. What is a Goal?
In Google Analytics, a goal represents a website objective, such as:
A page viewed by the visitor once they have completed a desired
action
A specified amount of time spent by the visitor on the website
A specified number of pages viewed by the visitor on the website
43. Funnels – Why Define
Them?
A series of pages through which a visitor must pass before
reaching the goal
A funnel allows you to:
Examine where visitors enter and exit the conversion
process
Eliminate bottlenecks in your process
Identify which site paths lead to most goal completions
Use your findings to test changes on the site
48. Pro Tips for Profiles
Always have a Raw Data Profile (untouched, unfiltered)
If for:
Different Business Divisions (maybe)
Different Geographical Sections (maybe)
Different AdWords Accounts
53. Setup Check list –
http://www.google.co.in/analytics/learn/setupchecklist.html
50+ Resources for GA - http://blog.kissmetrics.com/50-resources-for-gettingthe-most-out-of-google-analytics/
Resource for Customizing GA code - http://www.gaconfig.com
Digital Analytics Fundamentals Course by Google
https://analyticsacademy.withgoogle.com/course
Google Analytics IQ Lessons
http://www.google.com/intl/en/analytics/iq.html?
Google Help Center
http://support.google.com/googleanalytics/
Download Web Analytics an Hour a Day Ebook by Avinash Kaushik http://bit.ly/1hWXmEd
Blogs to Read –
http://www.seotakeaways.com/
http://www.kaushik.net/avinash/
54.
55. Thanks!!!
Connect with Me Fb.me/dipali.thakkar
@dipalit
Thakkar.dipali@gmail.com
Google.com/+DipaliThakkar/
http://www.linkedin.com/in/dipalit
Notas del editor
Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends