1. HRM in Retail
Presented to:- Prof. Surbhi
Presented by:-
Miss. Dipti Shirke

2. Significance Of Human
Resource Management
 The personnel perspective
 The firm hires people, but the focus is not on
development
 The compensation perspective
 Firm uses bonus, incentives etc to reward performance
 The alignment perspective
 Firm does see the human capital as an asset but does
not invest in utilizing the capabilities of the same
 The high performance perspective
 Firm views human resource as an integral element of
the firm’s strategy implementation.

3. Conceptual Overview Of HRM
In Retail
HRM in Retail Involves:
 Identifying various roles in the
organization
 Recruiting the persons with the right
attitude to fit the jobs
 Training
 Motivation of employees
 Evaluation of employee performance

4. 1. Identifying The Various
Roles In The Organization
 Buying and merchandising
 Store management and operation, and
 Technology support

5. 2.Recruitment And Selection
 Newspaper advertisements
 Visits to colleges
 Existing employees
 References
 Recruitment agencies
 Websites
 Screening of Resume
 Personal interview

6. 3. Training
 Introducing new persons/ staff into the
organization
 Training of sales staff
 Training of staff/personnel for skill
enhancements

7. Training Of Sales Staff
 Communication skills
 Product knowledge
 Company policies on returns and
exchanges
 Knowledge of the workplace
 Market awareness
 Personal grooming

8. 4. Motivation
 The organization culture
 The rewards and recognition
 The monetary benefits
 Prospects for growth and job enrichment

9. 5. Evaluation Of Performance
 Through goals that have been setThrough goals that have been set

10. Role Played By HR In A Retail
Organization

11. The HR Pyramid

12. Creating Organizational
Structures

13. Organizational Structure in
Retail
Factors affecting creation of organizational
structures, are:
 Scope and scale of operation, viz local,
regional, national or international
 Types of products sold
 Type of departmentalization, i.e.
functional, product wise or geographic

14. Organization Structure For SmallOrganization Structure For Small
Stores/ Single Stores/ IndependentStores/ Single Stores/ Independent
RetailersRetailers

15. Organization Structure Of A RetailOrganization Structure Of A Retail
Chain/Department StoreChain/Department Store
Functions as per ‘Mazur Plan’
 Control
 Publicity
 Operations
 Merchandising

16. The Mazur Plan for Department Stores