A presentation delivered at various B-Schools in 2009 introducing Directi, our businesses, products, culture, history etc

2. 2 The Story

3. 3 Humble beginnings

4. 4 Started in 1998

5. 5 Seed capital of Rs 25,000 ($600)

6. 6 <500 sq ft of space

7. 7 Global footprint Largest Web products company An ambitious vision

8. 8 Directi Today

9. Source: Merchant banker valuation at Feb 2008 9 A $300 million tech enterprise

10. 10 Deloitte & Touche Tech Fast 50 company in India from ‘05 to ’09

11. 11 Rapidly expanding team

12. 12 Sufficient cash reserves to cover 10 yrs Opex

13. 13 Offices in India, China, UAE and USA

14. 14 Millions of Customers, 50000+ channel partners, in 240+ countries

15. 15 6+ businesses; all amongst the top 5 or 10 worldwide

16. 16 Growth entirely funded through internal accruals

17. 17 25+ Products and services

18. 18 Domain Registration

19. 19 Web Hosting – Linux/Windows etc

20. 20 Web Design

21. 21 Email

22. 22 Antispam and Antivirus

23. 23 Payment Gateway Services

24. 24 Digital Certificates

25. 25 Domain Parking and Traffic monetization

26. 26 Serving 15 – 20 billion ad impressions per year

27. 27 > 1 million unique visitors every hour

28. 28 Patent pending search technology

29. 29 Runs on 500+ CPUs, 500+ GB RAM, 250 TB storage and more

30. 30 Unique Social TLD

31. 31 Social Networking and unique communication products for enterprises and end users

32. 32 Instant Messaging

33. 33 Micro blogging

34. 34 Why Join Directi?

35. 35 Why Directi? Cuz you can wear whatever you want This is how we roll in the shire We are coming to get you Pointy hats FTW Source: Actual pictures within office

36. 36 Why Directi? Cuz you will work with the smartest people in the country

37. 37 We go through great pains to find the best talent out there

38. 38 This year we are visiting 65 campuses

39. 39 35 Tech institutions

40. 40 15+ B-schools

41. 41 Visited 22 Tech institutions so far

42. 42 IITs, IIITs, NITs .. etc

43. 43 4000+ applicants in first round

44. 44 300+ applicants in 2nd / 3rd / 4th rounds

45. 45 30+ applicants in final round

46. 46 22 offers made (~0.5%)

47. 47 We only hire the best

48. 48 Also ran the largest Business Case study Contest & Coding contest in the country

49. 49 ~460 and 650 teams

50. 50 ~1500 and 1700 participants

51. 51 Our Recruitment process is second to none

52. 52 We look for individuals who are - Smart Nice Articulate Paranoid about Perfection & Get things done Out of the box thinkers

53. 53 Why Directi? Cuz we have an awesome sports league

54. 54 Soccer League Source: http://flickr.com/directi

55. 55 Cricket League Source: http://flickr.com/directi

56. 56 You gotta keep running … Source: http://flickr.com/directi

57. 57 Paintball league Source: http://flickr.com/directi

58. 58 Why Directi? Cuz Learning never stops at Directi

59. 59 At Directi KRA could stand for – Knowledge Redistribution Activities

60. 60 Stats from our internal wiki Our knowledgebase is 1,932,735,283 bytes (1.9 billion bytes) on disk ~ 3500 books

61. 61 Mailing Lists

62. 62 Blogs

63. 63 Micro Blogs

64. 64 Instant Messaging

65. 65 Training sessions

66. 66 RSS Feeds

67. 67 Interest Groups

68. 68 Why Directi? Cuz we know how to have fun

69. 69 Working at Directi … not for the faint-hearted Source: http://flickr.com/directi

70. 70 Fairly fit Santa … Source: http://flickr.com/directi

71. 71 Directi has a state-of-the-art network, powerful workstations, and multiple monitors … hmmm what can I use that for ?? Source: http://flickr.com/directi

72. 72 The only time without Internet connectivity Source: http://flickr.com/directi

73. 73 It is important to maintain your aim at Directi Source: http://flickr.com/directi

74. 74 Grooving it latino style … Source: http://flickr.com/directi

75. 75 Yoga sessions (pushingAgainstImaginaryWallAsana) Source: http://flickr.com/directi

76. 76 Why Directi? Cuz we take transparency to its extreme

77. 77 Screens, Screens and more Screens Source: http://flickr.com/directi

78. 78 Reports, Reports and more Reports

79. 79 Why Directi? Cuz we work hard and party harder

80. 80 Always looking up Source: http://flickr.com/directi

81. 81 Mixing business with pleasure – Can you spot the Directians? Source: http://flickr.com/directi

82. 82 Why Directi? Cuz you can make a global impact

83. 83 4.3 million registered domain names

84. 84 ~ 200 countries

85. 85 100,000 new customers each month

86. 86 1 of 5 internet users visit a Skenzo site each month

87. 87 Why Directi? Cuz we offer a smorgasbord of benefits

88. 88 Flexible work timings We are a creative organization with creative people, and I believe creativity does not start and end with an alarm clock. The best software engineers I know have their high days and low days, and flexible working hours account for this quirk.

89. 89 Upcoming Rec centre with a state-of-the art gym, pool, TT, arcade center etc

90. 90 Amazing food An accessible, always-stocked snack bar, with goodies, fresh juices, and other treats takes care of my in-between meals munching needs.

91. 91 Education sponsorships

92. 92 Insurance

93. 93 Concierge desk

94. 94 Why Directi? Cuz you’d rather be in the movie than just write the script

95. 95 Our profiles

96. 96

97. 97 At ISB we hope to find …

98. 98 Someone who can reverse entropy …

99. 99 ... but we will settle for

100. 100 VP / Director – Strategy, Bizdev & Marketing Work Exp: 7+ yrs

101. 101 Strategic Partner Managers

102. Profile Description Your team will Consist of 5 to 50 people Have PnL Responsibility for a Market x Product Build cross-boundary “A” player teams Conduct Market Research and Strategize Hunt and Farm Build collaterals and Presentations Geography – India, USA, China, UK, Germany, Australia 102

103. Profile Description Your team will Manage high impact Online and Offline Advertising campaigns Deliver Sales Pitches Manage creative Social Media Marketing campaigns Participate in Conferences Engage in PR Verticals – ISPs, Telcos, Cable Cos, Portals, BIFC, Directory Services, Educational Institutes, Domain Registrars, Web Hosts etc 103

104. Profile Description You have Immaculate written and oral communication skills Excellent Negotiation Skills Strong business acumen Excellent Sales capability You are Target driven and motivated Logical and creative You love Closing deals Technology Dilbert You can Talk your way out of traffic tickets 104

105. 105 We are also seeking senior talent in …

106. 106 … HR, Finance, Facilities etc

107. 107 Application process

108. 108 It’s a simple process

109. 109 10 steps

110. 110 Step 1: Drink Red Bull

111. 111 Step 2: Prepare your resume, and an unCovering Letter

112. 112 Letter should cover – Why do you want to join us? (as if we need to ask that) What value can you bring to the table? Why choose this industry?

113. 113 4 to 6 paras / 200 words < size < 600 words

114. 114 Step 3: Apply through CAS

115. 115 Step 4: Wait (optional … send bribe to reviewers)

116. 116 Step 5: Shortlisted candidates will be provided a Case Study, 1 week in advance

117. 117 Step 6: Drink lots more Red Bull

118. 118 Step 7: Prepare the case study

119. 119 Step 8: First Round: Personal interview 15-20 minutes, get to know each other

120. 120 Step 9: Second Round: Case study presentation (Logical thinking, Feasibility, Marketing Strategy, Out-of-the-box thinking, Structure, Text, Delivery, Articulation)

121. 121 Step 9.5: Third round - If necessary

122. 122 Step 10: Final round - With the CEO

123. 123 Important Dates Pre-placement talk: Today Release of JD on CAS: Tomorrow Application deadline: 21st Dec Shortlist: 8th Jan

124. 124 Alums

125. Life at Directi Partnering with the largest directory services, educational institutes, business information providers, associations & banks in India to increase adoption of our products Launching Directi’s foray into the B2C segment for web-presence products Finding smart people  Life at ISB Sleepless nights, awesomest friends, crazy parties, fundoo profs, b-school competitions, arbit CP, midnight dunking… Prior Experience Infosys – Project Manager, 7.5 Yrs Prior Education B.E., VJTI Mumbai Passionate About Friends, travel, food, table-tennis, my son, chilled margaritas 125 TarunDavda

126. 126 Ritesh Prasad Life at Directi Building world class products with world class talent! Strategizing & defining feature specs for new & existing products in the traffic monetization space Launching a media brokering & investments business for Directi that deals with buying and selling large domain portfolios, website & toolbar traffic Life at ISB Quizzing, Toastmasters Club & chilling out with chilled beers Prior Experience Adobe – Computer Scientist, 5 Yrs Online Startup - Cofounder, 2 Yrs Prior Education B.E. Hons. Computer Science, BITS-Pilani Passionate About Quizzing, reading, oratory, travel & watching the latest B/Hollywood flicks

127. Life at Directi Working with the industry leaders in the Internet advertising & Publisher Monetization space Representing Skenzo in the largest industry conference across the world Managing marketing and sales of Skenzo’s largest customer segment Working with the best brains in the online industry Life at ISB Rec Center, Quad Parties, Mid-Night Chai, Global Gyan, Base less CP, Outstanding Friends, Inspiring Profs, 08 lounge parties Prior Experience IBM India Pvt. Ltd.– SAP Consultant, 4 Yrs Prior Education B.C.A, Christ College Bangalore Passionate About Sports, Food, Traveling, Gaming, Tequila Shots 127 RishiKanoria

128. Life at Directi Partnering with the largest ad networks around the globe, handling ad-revenue responsibility for Europe. Representing the firm at international ad-tech conferences Living life Mumbai-style Life at ISB Great friends, spirited parties, assignments, late-night jaunts round the campus…all of this and more while under the constant shadow of honor code. Prior Experience Infosys – Software Engineer (1 year) Thomas White Intl Ltd – Research Analyst (1.5 years) Prior Education B.E., PESIT, Bangalore Passionate About Books, politics, travelling 128 Deepak Rao

129. Join us in building a multi-billion dollar enterprise http://careers.directi.com http://directi.com http://bhavin.directi.com