1. This report was paid for by a generous bequest
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Daniel Rothenberg
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100-day campaign
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DirectRelief.org

2. Peter F. Drucker
Awa r d
Winner for
Nonprofit
Innovation
andrew stern
rick wartzman, Drucker Institute Executive Director:
Relief:
“[Direct Relief’s] fundamental insight—to take the best in private-sector technology and
uniquely adapt it for the social sector—has greatly strengthened a weak link in the
medical supply chain…Its efforts demonstrate that social-sector organizations can achieve
the very highest levels of efficiency. ”
on Direct
drucker press release:
“The award recognizes, in particular, Direct Relief’s aggressive adaptation of information
technology to better meet its mission. Direct Relief has built a commercial-grade IT system
that has enabled a more precise, more targeted, more efficient and more expansive flow
of donated medical goods to nonprofit healthcare facilities in more than 70 countries and
across the United States. ”
drucker press release:
“In 2010, Direct Relief used its strengthened IT system—the result of what it calls
“market research on the noncommercial market”—to better manage the distribution
of $258 million in medical aid to healthcare providers in the U.S. and around the world.
Healthcare providers, in turn, have been able to take advantage of Direct Relief’s state-of-
the-art SAP software to reduce their own administrative burden, make more informed
product requests and increase their ability to focus on patient care. ”
2 direct relief international Fall 2011

3. efficiencies
, Maryland
ick
Mercy, Brunsw
sion of
Courtesy of Mis
5 things to know about
1 he country’s largest nonprofit program providing
T
free prescription medicines—$250 million worth
since 2004.
2 T
he only nonprofit licensed to distribute interactive maps
visit
medications in all 50 states.
3 ,000 clinic partners nationwide, representing
1
DirectRelief.org/USA
20 million patients.
4 Partnering with CVS to provide $6 million in free flu shots.
5 Preparing communities for emergencies—
hurricane preparedness along the Gulf Coast
and equipping medical reservists in California.
+
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accuracy
not just goals in
= waste. Information business serving its customers, Direct Relief’s
purview of you have to particularly in tough economic
flow should drive work
public servants act.” flow. Better information, times when more people need
work, they are
”
anymore. ” better managed means help and fewer dollars exist to
expectations.
more people get help. ” provide help. ”
Fall 2011 direct relief international 3

4. Zynga develops games, like
FarmVille, that are available
through social networking
websites, such as Facebook.
By offering gamers the option
to purchase virtual goods to
gain an edge in game-play—
the proceeds from which to
be channeled into charitable
Nutritionist Morinage donations—virtual buys become
Yoko checks stock
life-saving assistance from
and orders new
supplies for Direct groups like Direct Relief.
Courtesy of Peace Boat, peaceboat.jp/relief/
Relief-partner
Peace Boat’s central
kitchen in Ishinomaki,
Miyagi prefecture,
Japan. Peace Boat
has provided more
than 100,000 meals to
people affected by the
earthquake.
Games for building support
HELPING PREPARE
Change # of Direct Relief donors
in 2009
= 1,000 FOR THE NEXT
EMERGENCY
(Real) Life Saving Aid
5,400 Zynga’s most recent
Millions of people around
the world are playing # of Direct Relief donors campaign for Direct
Relief—through the
in 1 week with Zynga’s help
games online for fun; but game Empires and
Allies—offered players
in an instant, Zynga and
the opportunity
Direct Relief turned gaming to buy virtual
into good by transforming protection, the proceeds from which
supported Direct Relief’s Global
online connections into
Preparedness Program to prepare
real life aid. vulnerable communities around the
120,700 world for everyday emergencies.
Zynga is broadening philanthropic
opportunity online. With over 230
Following the devastating earthquake and tsunami in Japan million gamers using Zynga games
through Facebook on a monthly
earlier this year, Zynga chose Direct Relief to leverage their basis, the potential for reaching more
gamers’ generosity. people with the help they need is
amplified.
$2.5 illion
m
in grants
to
8 apanese
J relief and
recovery groups
4 direct relief international Fall 2011
¼ f which thanks to Zynga, Facebook,
o
and Mafia Wars players

5. D
r. Hillary Mabeya, an obstetrician gynecologist
and fistula surgeon with eight years of
2 million mothers
experience in obstetric fistula repair, operates
in the Gynocare Fistula Treatment Center in
Eldoret, Kenya. The center opened in June 2011
worldwide are
and has already treated 45 patients.
suffering from a
Heidi Breeze-Harris, Courtesy of One By One
devastating condition
that almost no one
knows about. The condition
all photos by
is obstetric fistula, and it is entirely
preventable and treatable.
Direct Relief is spearheading
5
work with global leaders in
things to know fistula repair and prevention –
about fistula the United Nations Population
Fund’s Campaign to End
Fistula, The Fistula Foundation,
1 What it is. Obstetric fistula is a hole in the birth canal caused by
prolonged and obstructed labor without prompt medical intervention.
Women and Health Alliance
(WAHA) International, and
EngenderHealth – to improve
2 Why it matters.
and, in most cases, a stillborn baby.
The woman is left with chronic incontinence awareness, coordination, and the
allocation of medical resources
3 Who it’s affecting.
that will be key in the effort to
Even though obstetric fistula is eradicate this condition.
both preventable and treatable, an estimated two million women in developing countries
are living with fistula and an additional 50,000 to 100,000 new cases develop
each year. Most sufferers are young women, many in their teens.
The Geography
4 What can be done.
The health of women with fistula can be restored if they have
of Fistula
access to surgical treatment. Success rates for fistula repair
Who needs help
surgery can be as high as 90 percent for skilled surgeons. and how to get it to them
5 The big picture.
Knowing where to aim medical
resources is as important as
Many women with fistula live with the condition for many years having them. A mapping tool
before receiving treatment, and the ability to leave the hospital
developed by Direct Relief
completely healed and dry after years of incontinence has a profound
impact on women’s health and well-being, lifting families and will help visualize which
communities. organizations are involved in
fistula treatment, where these
organizations are located, and
where gaps in service may exist.
The global fistula map will
Recognizing a Commitment to
also help Direct Relief, and other
Health and Hope
groups working to end fistula,
In September, Direct Relief recognized Covidien
with the Restoring Health and Hope of Women better match fistula repair
Worldwide Award. For the past several years, Covidien has supplies with the healthcare
been a generous supporter of Direct Relief’s Obstetric Fistula
providers who need them to best
Repair program, providing both financial support and product
care for their patients.
Lindsey Pollaczek
donations to equip health facilities providing fistula repair in
sub-Saharan Africa.
fall 2011 direct relief international 5

6. hange. a life.
Youth4directrelief 100-day campaign
You can support safe
births for mothers
and babies in
Start the poorest
your
campaign
parts of the
world.
at DirectRelief.org/
100DayCampaign
1
safe
birth
Students at Santa Barbara High School started
Youth 4 Direct Relief five years ago. Since that
time, the club has grown substantially
through many schools and is
responsible for raising more than $110,000 for Direct Relief.
T
he mission of the club is to engage other kids to raise
awareness and critically needed funds for Direct Relief while
educating themselves and others on the challenges of
global health.
6 direct relief international Fall 2011

7. andrew stern
Each year, Direct Relief is
privileged to receive support from
an average of 150 companies that
share their wealth and the source
of their wealth—such as Google
for online interaction, FedEx for
logistics, and companies who
manufacture medicines.
This provides enormous energy
and efficiencies, and leverages
each dollar we receive from
generous people to help
big business help
others.
DirectRelief.org
Teva Pharmaceuticals
of contributions go to programs.
is now able to donate medications
recent highlights
with longer expiration dates,
allowing Direct Relief to get
more of Teva’s critically needed
medicines to more people
around the world.
Baxter International Inc. With Astra Zeneca’s medicines
provided a key medical product to
prepositioned with Direct Relief for deployment
Direct Relief that will help treat 500
in emergencies, Direct Relief provided
children suffering from Burkitt’s
immediate relief to people affected by floods in
Lymphoma in Kenya and Uganda for
the U.S. Southeast and Hurricane Irene.
the next two years.
Johnson Johnson Donations from
Merck partnered
donated personal care and Alcon with Direct Relief to
educational supplies to serve Laboratories and support the needs
orphans of HIV in Kenya. These other companies made of people affected
products were assembled into possible Direct Relief USA’s by all recent U.S.
backpacks for the children largest ever nationwide disasters with
by JJ’s dedicated Global distribution of free tetanus vaccine and
Communications employees. medicine and supplies. other products.
100%
Thanks to Midmark’s Promotional
Program, Direct Relief has received GSK’s newest PULSE volunteer arrived at Direct Relief
3,000 table-top sterilizers to be this month. GSK employees donate time, resources, and
refurbished and sent to healthcare talent to strengthen Direct Relief’s infrastructure.
providers worldwide.
Donate at
Every Child’s Dream Foundation has partnered with Direct Relief to
provide baby blankets and teddy bears to newborn babies in eight countries.
Fall 2011 direct relief international 7

8. Leave a Legacy
A bequest or planned gift to Direct Relief can extend your generosity beyond your lifetime. Your commitment and
dedication will help people in the U.S. and around the world affected by poverty, disaster, and civil unrest live better,
healthier lives far into the future. With such a gift, you will be included in the Legacy Society, which recognizes visionary
and caring individuals who have included Direct Relief in their estate plans.
For more information on planned giving, visit DirectRelief.GiftLegacy.com, or contact
Kerri Murray, at KMurray@DirectRelief.org or (805) 964-4767.
Legacy Society Members
Dotsy Jack Adams Roy R. Laurie M. Cummins Kate Dick Godfrey Evelyn C. Lund Charitable Jody Don Petersen Estate of Elaine F. Stepanek
Ms. Jane H. Alexander Fund Ed Mary Harvey Trust Remainder Trust Mr. Juan Posada Walter Mae Stern Trust
Anner Trust Estate of Margaret E. Davis Mrs. Raye Haskell Estate of Robert Maclean Estate of Nancy Roberts The Anna Stuurmans
Anonymous Estate of Peter M. Dearden Betty Stan Hatch Marilyn Frank* Magid Estate of Paul N. Roberts Revocable Trust
Estate of Rhea Applewhite Estate of H. Guy Di Stefano Estate of Dorothy S. Hitchcock Audrey E. Martinson Estate of Maria Rosmann Estate of Elna Theusen
Dr. Mrs. Gilbert L. Ashor The Grant C. Ehrlich Trust Terrence Joseph Hughes Martone Family Trust The Babette L. Roth Irrevocable The Wilbur H. Thies, Sr.
Miriam William* Bailey Mr. Mrs. Ted Ewing Estate of Dorothy Humiston Kathleen Bruce McBroom Trust Emily P. Thies Estate
Estate of Charles H. Bell Estate of Elsie Feibes Pat Dick Johnson Ms. Estelle Meadoff Maryan Richard Schall Estate of Grace A. Tickner
Merle E. Betz, Jr. Estate of Florence Feiler Ms. Beverly A. Jones Mr. Michael Mendelson The Petar Schepanovich* Tilton Family Foundation
Mr. Joseph F. Bleckel Estate of Howard C. Fenton Estate of Judith Jones Mr. Mrs. Frank B. Miles Kathleen Schepanovich Donn V. Tognazzini
Estate of Marguerite Bulf Peggy Gary Mrs. Marvel Kirby Patricia McNulty Mitchell Trust Carol Van den Assem Trust
Don Bullick Finefrock John Michael Koelsch Charles J. Esther R. Mlynek Trust Nancy Bill* Schlosser Estate of Marie L. Van Schie
William S. Burtness June Breton Fisher Mr. James Kohn Estate of Regis J. Morris Estate of June H. Schuerch Bettine* Lawrence Wallin
Ms. Carol Carson Estate of Mario J. Frosali The Anette La Hough Trust Connie Smith Nevins Estate of Margaret H. Smith Marjorie Lynn Zinner
Estate of Charlotte Castalde Mildred K. Fusco Trust Dorothy Largay Wayne Rosing Estate of James Orr Estate of Thelma R. Smith
Ms. Patricia Clancy Estate of Monica Gallagher Kenneth R. Loh Estate of Harold A. Parma Mrs. Fred Smithcors * deceased
The Crosby Fund Sandra Garcia Estate of Barbara Jeanne Lotz William J. Partridge Revocable Estate of Robert H. Sommer
Marjorie B. Cullman Trust Estate of June Gaudy Estate of Yvonne C. Lucassen Living Trust Estate of K. Walter Stawicki
NONPROFIT ORGANIZATION
U.S. POSTAGE PAID
SANTA BARBARA, CA
27 S. LA PATERA LANE PERMIT #756
SANTA BARBARA, CA 93117
TEL: 805.964.4767 TOLL-FREE: 800.676.1638
FAX: 805.681.4838
ww w .D i r e ct R e l i e f . o rg
BOARD OF DIRECTORS
CHAIR Thomas J. Cusack
VICE CHAIR John Romo
SECRETARY Rita Moya
TREASURER Patrick Enthoven
Kendall Bishop • Jon E. Clark • Lawrence Dam • Patty DeDominic
Hon. Paul G. Flynn • Gregg L. Foster • Dorothy Gardner • Ernest J. Getto
Bert Green, M.D. • J. Michael Giles • Raye Haskell • W. Scott Hedrick
Priscilla Higgins, Ph.D. • Angel Iscovich, M.D. • Ellen K. Johnson
Nancy Walker Koppelman • Dorothy F. Largay, Ph.D. • Donald J. Lewis
Mari Mitchel • Jeanne Newman • Mary Louise Scully, M.D. • James Selbert
Ayesha Shaikh, M.D. • George Short • Gary R. Tobey
INTERNATIONAL ADVISORY BOARD CHAIR EMERITI
Lawrence R. Glenn • E. Carmack Holmes, M.D. Stanley C. Hatch
S. Roger Horchow • Stanley S. Hubbard • Jon B. Lovelace Denis Sanan
Donald E. Petersen • Richard L. Schall • John W. Sweetland Nancy Schlosser
PRESIDENT CEO Thomas Tighe
HONORARY BOARD
PRESIDENT EMERITUS Sylvia Karczag
Chair EMERITUS Jean Hay
DIRECTOR EMERITUS Dorothy Adams
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