Customers are Checked in now what
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Ignite Presentation for WPP Stream
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Customers are Checked in now what
- 1. Customers are “Checked in” now what? Dirk Shaw, SVP – Digital Influence
- 2. Brand Opportunity Make it Sell Make it Reward Make it Easy Make it Seamless Platform Challenges
- 3. Why should you get excited about location based services. http://farm3.static.flickr.com/2767/4118268857_55e417f3cb.jpg
- 4. It can augment traditional advertising and PR
- 5. A great new way to extend loyalty.
- 6. New experiences by blending physical space with digital content
- 7. Brand Opportunity Make it Sell Make it Reward Make it Easy Make it Seamless Platform Challenges
- 8. Brands need to increase relevance.
- 9. Move from anonymous “check in” to tailored experience.
- 10. Tailor content based on data. Not simply what peers think..
- 11. Make point of sale redemption more accessible.
- 12. Brand Opportunity Make it Sell Make it Reward Make it Easy Make it Seamless Platform Challenges
- 13. Extend existing programs. Not create new ones.
- 14. Use data to reward people based on what they are interested in. Recommended rewards near you 20% off all things in the cycling department
- 15. Brand Opportunity Make it Sell Make it Reward Make it Easy Make it Seamless Platform Challenges
- 16. Each location can have dozens of platforms to manage check in data Location based content management Compare existing model versus ideal
- 17. Location analytics beyond check in.
- 18. Brand Opportunity Make it Sell Make it Reward Make it Easy Make it Seamless Platform Challenges
- 20. Summary Increase relevance of location based offers. Extend existing rewards programs with new interactions. Plan the experience beyond giving away coupons.
Notas del editor
- It is a form of loyaltyBridge and bridge between retail
- Situation: Currently the check in is the trigger.. but besides what people in your network think is useful.. marketers at this point dont have a good way to leverage historical, behaviroal or simple interest based data to increase relevance.- example of foursquare offer for a place that is not of interest to me.- Solution: May be discrete app that use Facebook, CRM and opt in overlays to location
- People are raising their hand to say I am here.How are you tailoring their experience. We have opportunity to move from anonymous to tailored
- Situation: If you believe the web is dead and we will all consume in small curated appsChallenge: the increasing number of apps makes it difficult to manage LBDThoughtsEnables long tail of apps
- situation: so you know you have over 200 check in's but for a retail establishment you have no clue if they entered store, what isles they walked down etc.