LinkedIn presentation on search and contact tactics for candidates for recruiters

1. Dirk Spencer
Social Media Recruiter
@DirkInDallas
214-295-8687
DirkPMP@Yahoo.Com

2. Dirk Spencer
Social Media Recruiter
• Former DOD Analyst
– Software, Hardware, Communications, Aviation,
Robotics
– Computers were called “Mainframes”
– “Apps” were downloaded using “Punch Cards”
• Turned Social Media Recruiter
– Job Machine Trained
– AIRS Trained
– Agency, Corporate and Contract

3. Previous LinkedIn Presentations
• Executive Search Owners Association (ESOA)
• Inter-City Personnel Associates (IPA) Food & Beverage
• Irving-Las Colinas Chamber of Commerce Breakfast of Champions
• Executive Recruiter Association (ERA)
• Rick Gillis Employment Radio “The Ticket” 97.5 FM

4. What is LinkedIn . Com?
 Online professional network
 Founded December 2002
 Launched May 2003
 Proprietary technology platform

5. The Company Financials
 Initial Public Offering (IPO) May 2011
 Ticker Symbol “LNKD”
 Traded on the New York Stock Exchange
 52 Week Share Price Range $60.14 - $122.70

6. LinkedIn . Com Stats
 1,288 Full Time Employees
 200 Countries
 100M+ Members

7. If you hate LinkedIn blame Web 1.0
 Limitations of old search technology
 Rudimental Search Engine Optimization (SEO)
 Candidates allowed to enter bad data

8. Crack the Limits on LinkedIn
 New & Change Are the Same Thing in Web 1.0
 Web 1.0 Limits the search sophistication
 3rd Degree Contacts No Longer Displayed
 Google is LinkedIn with Benefits

9. How to Fake Out Web 1.0
 The technology cannot distinguish between what is
“New” or something that is “Old” but has “Change”
 What this means
 Make new profile data
 Make changes to your profile
 Google is your LinkedIn Insider

10. LinkedIn Divided

11. Comparing Accounts
Free Accounts Paid Accounts
 Policy Enforcement  Policy Exception
 Limited Reach  Unlimited Reach
 Rudimentary Search  Rudimentary Search
 Manual Branding  Automated Branding

12. LinkedIn on LinkedIn
• Real Name
• Write a headline
• Craft a summary
• Interact thoughtfully with your network
• Add your work history
• Collect recommendations
• Include company website
• Include company career page
• Create a vanity URL
• Brand yourself by personalizing your profile

13. What LinkedIn Won’t Tell You
 Change your name
 Modify your job title
 Add yourself to Groups
 Learn to Leave Groups
 Add an Application
 Upload Content to your Application
 Review a Book Already

14. Make LinkedIn Searches Easier
 Spell Words and Acronyms Correctly
 Stemming is hit or miss
 Lower your expectations on the technology
 Review how candidates use keywords
 Learn to Hack LinkedIn Using Google

15. Hacking 3rd Degree Contacts

16. Third Degree Contacts

17. Third Degree Contacts

18. LinkedIn Email Template
You profile appears to be a solid match to our Project Manager
position in Plano, Texas.
My colleague Dirk Spencer is working on this position.
If you are considering other opportunities please email Dirk directly
at Dirk.Spencer@Company.Com. You may call him at 214-295-
8687 as well.
Thanks for your time and attention,
Random Recruiter
Salutation

19. Recruiter Dashboard - Search

20. Recruiter Dashboard - Languages

21. LinkedIn Search Results

22. LinkedIn Clipboard

23. LinkedIn Clipboard

24. LinkedIn Clipboard

25. LinkedIn Apps

26. LinkedIn Stats – Paid Details

27. Cool Tools from Jim Schnyder
 Yauba
 The World's First Privacy Safe, Real-Time Search Engine TM
 Xobni
 manage and search your contacts and email through Outlook and on the BlackBerry
 Wordle
 Job Description
 Resumes (3 of them)
 Use Job Posting from competition
 Outlook Rules
 If you get to hear Jim share this – go. He has some clever tricks I cannot begin to explain
 RSS Feeds
 Populate Twitter and LinkedIn
 Dragon (Nuance)
 Speech recognition software which makes it easier for anyone to use a computer. You talk
and it types. Use your voice to create and edit documents
 Digital Pen
 Captures everything you write, sketch and draw electronically for later editing, managing
and sharing on your computer

28. • www.twittergrader.com – find top 100
• www.tweetlater.com – schedule tweets
• www.tweetbeep.com – set up alerts
• www.twitterfeed.com –RSS feeds to twitter
• www.tweetstats.com – see your tweet stats
• www.tweetfunnel.com – approve tweets

29. Questions

30. Other SlideShare.Net Presentations
http://www.slideshare.net/dirkspencer/colorado-cahe-annual-social-media-final
 This is a social media presentation done for the Colorado Association of Health Care
Executives at their Breckenridge Conference. It contains research, references and insights
from the experts interviewed specifically for the hospital industry
http://www.slideshare.net/dirkspencer/dirk-spencer-resume-psychology-the-watermark-
lecture-2011
 This is a sub-set of my Resume Psychology© lecture. We review resume hacks with the 4-
C’s, The LCD and The K.O.D. (Kiss of Death) Words along with Inefficient Writing
tactics

31. Box.Net Resume Help Files
http://www.box.net/shared/mpq5ir2pc2
 There are a mix of checklists, resume homework
suggestions and samples available for free to improve
resume content and augment the lecture series.

32. Dirk Spencer Contact / Speaking Schedule
Contact Information:
 DirkPMP@Yahoo.Com
 214-295-8687
 @DirkInDallas
 LinkedIn Profile: http://www.linkedin.com/in/dirkindallas
Speaker Schedule:
 LinkedIn for Recruiters - DFWTRN August Luncheon Aug 3, 2011 - Dallas
 Frisco Connect Job Seeker Strategy Summit 2011 Aug 6, 2011 - Frisco
 Resume Psychology "Get the Offer - Not the Interview"© Sep 10, 2011 – Crossroads
 Your Digital Footprint: - How to Create a Internet Presence© Sep 20, 2011 - Texas
Small Business Summit
 Colorado Association Healthcare Executives (CAHE) 2011 Annual Conference Oct
20, 2011
 Resume Psychology "Get the Offer - Not the Interview"© Nov 12, 2011 - Crossroads

33. Speaker Bio – Dirk Spencer
A former DOD Analyst turned Recruiter and Social Media Tactician Dirk is the creator of
"Resume Psychology – Get the Offer Not the Interview©.
Some of the organizations where Dirk as spoken on resumes, social media, LinkedIn or
featured include:
 Executive Search Owners Association (ESOA)
 Inter-City Personnel Associates (IPA) Associates Food & Beverage
 Pikes Peak Recruiter Network (PPRN)
 Irving-Las Colinas Chamber of Commerce Breakfast of Champions
 Texas Regional Infrastructure Security Conference
 North Texas Small Business Summit
 TalentNet Live Social Recruiting Conference
 The Rick Gillis Radio Show in Houston, Texas ESPN Radio
 CareerRocketeer.Com list “The 150+ Experts on Twitter ALL Job Seekers MUST Follow
 The Fort-Worth Star-Telegram
Dirk is the group manager of Resume Psychology © on LinkedIn.Com with over 1,200
members.
You can follow him on Twitter at @DirkInDallas
He has worked contract, agency, and corporate recruiting and is currently based in Plano,
Texas.

34. Dirk has also presented to these businesses and professional
organizations:
 Irving / Las Colinas Chamber of Commerce Breakfast of Champions
 North Texas Small Business Summit
 IIBA International Institute of Business Analyst
 Intuit Women's Network (IWN),
 National Investor Relations Institute (NIRI) Dallas*Fort Worth Chapter
 Texas Instruments (TI) Alumni Association (TIAA) Plano Centre
 TWC - Texas Workforce Commission Veterans Support Group
 Talent Net Live Social Recruiting Conference
 American Society of Quality (ASQ)
 Greater Irving- Job Angels Networking Event
 Executive Recruiter Association (ERA)
 Dallas Fort-Worth Texas Recruiter Network (DFWTRN)

35. Dirk has spoken before numerous ecumenical organizations as
well, including:
 St. Jude Career Alliance a Chapter of the Catholic Career Development
Community (CCDC),
 Career Counseling Group (CCG) of DFW Islamic Association of North Texas
(IANT),
 Career Counseling Group (CCG) of DFW Islamic Center of Irving (ICI)
 Crossroads Bible Church (CBC) Career Transition Workshop (CTW)
 Jewish Family Service (JFS)
 Career Jump Start - First United Methodist Church Richardson (FUMCR)
 Carrollton Career Focus Group (CFG),
 Carrollton City Job Hunt 101,
 Custer Rd Church Job Net Plano
 Fort Worth Career Search Network (FWCSN)
 MacArthur Blvd Baptist Church (MBBC) Career Transition Network (CTN)
 McKinney Trinity Presbyterian Church Career Transition Network (CTN)
 McKinney Workforce Networking, Preston Trail Job Network (PTJN),
 Saint Philip's Episcopal of Frisco Job Ministry, Southlake Focus Group (SFG)
 St. Andrew UMC Sales Group with Dennis O’Hagan