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Presents TruContextual Ads


            The information contained within this presentation is
  Copyright © 2009 TruSearch - a Division of Diversified Web Solutions LLC.
                   1620 Ridgley Blvd., Eugene, OR 97401
                      Company phone: 541-954-4545
What is TruContextual?
TruContextual ads are PPC listings provided in
  an attractive and unique delivery format.
 Offered in standard IAB sizes and ideal for
monetizing remnant publisher inventory, the
 ads “fade in” and “fade out” reappearing in
 the same manner with a different keyword
and associated ad. The implementation offers
several opportunities to provide an ad that is
           of interest to the visitor.
Why?
Our TruContextual philosophy is as follows:
For the best possible visitor experience and
 opportunity for conversion, the relevancy of
        each advertisement is crucial.
Advantages:
• With TruContextual we can control the
  relevancy of each presented advertisement.
  Visitors are always seeking information. If the
  information is not relevant to their needs, it
  will be of no interest.
Advantages:
• A manual selection process ensures that both
  the keyword and the image that is displayed
  will result in the best possible user experience
  as well as exposure for the advertiser. This
  holds true for every subsequent page of the
  website that the user views.
Advantages:
• TruContextual provides access to the broadest
  possible international geo database of
  advertisers and provides monetization for
  visitors that may arrive beyond the site’s
  traditional market areas.
Advantages:
• TruContextual Ads are available in multiple
  formats:
     1) No “real estate” required
     implementation.
     2) Standard IAB ad format sizes based on
     publisher’s inventory needs.
Summary:
TruContextual results in a variety of targeted,
    relevant advertisements served to visitors
  from a range of geo markets. For publishers,
  this will provide top monetization potential.
    For advertisers, higher click throughs and
                   conversions.
“No Real Estate Required” TruContextual
            Implementation:
Standard IAB (200 x 350) TruContextual
           Implementation:
Contact:
For further information on TruContextual or
     additional solutions in the TruSearch
 publishing partner program, please contact
               Debbie Hanson at
       debbie.hanson@trusearch.com .

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Tru Contextual Presentation

  • 1. Presents TruContextual Ads The information contained within this presentation is Copyright © 2009 TruSearch - a Division of Diversified Web Solutions LLC. 1620 Ridgley Blvd., Eugene, OR 97401 Company phone: 541-954-4545
  • 2. What is TruContextual? TruContextual ads are PPC listings provided in an attractive and unique delivery format. Offered in standard IAB sizes and ideal for monetizing remnant publisher inventory, the ads “fade in” and “fade out” reappearing in the same manner with a different keyword and associated ad. The implementation offers several opportunities to provide an ad that is of interest to the visitor.
  • 3. Why? Our TruContextual philosophy is as follows: For the best possible visitor experience and opportunity for conversion, the relevancy of each advertisement is crucial.
  • 4. Advantages: • With TruContextual we can control the relevancy of each presented advertisement. Visitors are always seeking information. If the information is not relevant to their needs, it will be of no interest.
  • 5. Advantages: • A manual selection process ensures that both the keyword and the image that is displayed will result in the best possible user experience as well as exposure for the advertiser. This holds true for every subsequent page of the website that the user views.
  • 6. Advantages: • TruContextual provides access to the broadest possible international geo database of advertisers and provides monetization for visitors that may arrive beyond the site’s traditional market areas.
  • 7. Advantages: • TruContextual Ads are available in multiple formats: 1) No “real estate” required implementation. 2) Standard IAB ad format sizes based on publisher’s inventory needs.
  • 8. Summary: TruContextual results in a variety of targeted, relevant advertisements served to visitors from a range of geo markets. For publishers, this will provide top monetization potential. For advertisers, higher click throughs and conversions.
  • 9. “No Real Estate Required” TruContextual Implementation:
  • 10. Standard IAB (200 x 350) TruContextual Implementation:
  • 11. Contact: For further information on TruContextual or additional solutions in the TruSearch publishing partner program, please contact Debbie Hanson at debbie.hanson@trusearch.com .