There are different forms of advertising that effectively promote one’s business like television, radio and print advertising. However, phone advertising is sweeping the market as it proved to be effective. This is one way to reach potential consumers.

1. How to Advertise Your Business Using Phone Advertising
There are different forms of advertising that
effectively promote one’s business like
television, radio and print advertising.
However, phone advertising is sweeping the
market as it proved to be effective. This is
one way to reach potential consumers.
Mobile advertising is relatively cheaper
than other forms of advertising, which
business owners love. Mobile ads can be
either free or way cheaper. According to sources, it costs $2.85 to reach 1,000 iPhone users
through a mobile ad. An ad posted on a national newspaper can cost more than $100 to reach
1,000 readers.
Mobile advertising in Western Australia is not all about posting ads on or through mobile
devices, but is also about encouraging people to take action like to sign up, like the page, and
comment on the post. Conversion points are important because it will determine what the user
should do after seeing your ad. Thus, ads should be persuasive and encouraging. Below are the
different ways on how you can promote one’s business through phone advertising in Western
Australia.
1. Mobile Web
One of the most prevalent forms of mobile advertising is through the mobile ad. These are the
ads that you suddenly see when you visit a mobile web site that takes over the whole screen
unless you click on them or close them through the “x” placed on the corner. Moreover, mobile
ads were in the form of banner ads that are often located on the top and bottom of the web
site. However, these types of ad are deemed as the most ineffective since majority of internet
surfers ignore these ads since they are disruptive and often viewed as malware.
2. In-App
Another prominent form of phone advertising is in-app advertising, which appears in the apps.
In-apps ads are more targeted and are more effective. In this particular form of advertising,
businesses have more control where their ads will appear and the target of their ads.
Businesses can place the ads on related apps that will target users of the app.

2. 3. Mobile Video
Businesses can also make use of mobile video to promote their products and services. Just like
TV ads, businesses can post their videos on video-sharing web sites as well as in ordinary mobile
web sites. This particular format is apt for storytelling and engaging users. However, effective
ads last for only not more than 10 seconds just like in Vine and Instagram. This will make
internet users watch the whole video. However, creativity is of vital importance in this type of
promotion since videos should be eye-catching and sustain users’ interests.
4. Text/SMS
Phone advertising in Western Australia can also be done through text messages or SMS, which
is still regarded as the most powerful way in reaching potential clients. The main asset of text
message is it is personal that gives consumers a good feeling as they think that they are special.
Moreover, this form of mobile advertising is available in all kinds of cell phones. Let us admit
that there are still some people who do not own smartphones or do not like to use their mobile
phones in browsing the internet.
5. Social Networks
Lastly, one of the popular forms of phone advertising is through social networks. We often see
ads in Facebook, Twitter, Instagram, and Google+. A lot of people are spending some time
checking their personal accounts in social media and use the various platforms to connect to
friends and family. Moreover, businesses make their own accounts that consumers can search,
follow and like to get updates about sales, products and services offered.
Kelly Callen is an expert in writing articles for mobile advertising fields in Australia. She has
been working for Mobile Advertising in MyPhoneVouchers for years.