3. ABOUT DISTIMO
1. Distimo collects all public application data from app stores
2. Developers use our analytics tool to monitor own and competing apps
3. Based on analyses of data, we deliver detailed market reports
6. STORE SIZES
Total number of applications
Apple 169,767
BlackBerry 5,862
Android 27,243
Nokia 7,491
Palm 1,806
Windows 830
0 37,500 75,000 112,500 150,000
Android: The number of applications seen last month
• Appleis King
• Android second largest
7. STORE GROWTH
New applications February 2010
Apple 20,161
BlackBerry 636
Android 2,602
Nokia 645
Windows 93
0 7,500 15,000 22,500
BlackBerry: Worldwide store
• Appleand Android relatively fastest growing
• Added 14% and 13% new applications over last month
8. FREE VS PAID
Percentage Free Percentage Paid
Apple 25% 75%
BlackBerry 24% 76%
Android 59% 41%
Nokia 16% 84%
Palm 31% 69%
Windows 22% 78%
0% 100%
• Nokiahas largest share paid apps
• Android largest share free apps
9. MOST POPULAR
PAID CONTENT
51% Games
15% Entertainment
27% Games
22% Themes
48% Personalisation
17% Audio & Video
37% Games
8% Entertainment
13. PRICE COMPARISON
Average price for all paid apps
$7.91
$8.00
$6.13
$6.00
$3.89
$4.00
$2.96 $3.21
$2.46
$2.00
$0
• Apple, Androidand Nokia in same range
• RIM and Microsoft more than twice as high
20. PRICES GOING TO $0.99 ?
Average prices
$8.96
$9.00
$6.75
$4.50
$2.25
$2.25
$0
Average Price Top Paid Average Price Top Grossing
• TopGrossing 4 x more expensive than Most Popular
• Consumers willing to pay more for high quality apps
22. CROSS STORE DEVELOPERS
• Over 1,600 developers with apps in multiple stores
• Fast growth in last months
• Growing number of channels, many carrier stores in 2010
23. NEW WAYS TO MONETIZE
• Free App with In-App Purchases starting at $0.99
• One-off paid App $6.99
24. NEW WAYS TO MONETIZE
• Free Appwith In-App Purchases starting at $0.99
Generated more revenue than FIFA in January 2010
• One-off paid App $6.99
25. PRICES TO SAME LEVEL
$7.91
$8.00
$6.13
$6.00
$3.89
$4.00
$2.96 $3.21
$2.46
$2.00
$0
• Increased transparency for consumers
26. STORE COMPETITION
Strong competition for the best developers:
• Sheer volume
• Billing
• Consumer reviews
• Driving traffic to your apps
28. THANK YOU
Free Monthly Report
(Released today!):
www.distimo.com
Overview of all App Stores:
www.appstores.info
Free analytics for developers:
www.distimo.com/monitor
Remco van den Elzen
remco@distimo.com
twitter.com/distimo
Notas del editor
- US stores, although trends I present are similar in EMEA region