Did you know that you need to think about local SEO, even if you don't have a storefront? Even if you sell across the country or around the world? Local SEO is everywhere, and in this session, Dana will discuss how to look for local hints in your search results and create locally-focused content that's interesting and will drive business.

1. LOCAL SEO IS
FOR EVERYONE
DANA DITOMASO
CEO, KICK POINT
@DANADITOMASO

2. Local SEO
is for you.

3. But I Sell
Nationally!

4. “BUY NFL JERSEYS”
Big Brands
Edmonton

5. “BUY NFL JERSEYS EDMONTON”
Edmonton
Surely you
meant hockey.

6. PROTIP: HOW TO SELL TO CANADIANS

7. But My Office Is
In Another City

8. IF YOU CAN’T JOIN THE PACK, BEAT IT
Example courtesy of Whitespark

9. LOCAL INFO MATTERS
• Don’t “fake” an
address
• Don’t search &
replace, make the
content completely
different for each
location
Example courtesy of Whitespark

10. Local Content That
Doesn’t Suck

11. PROVIDE USEFUL LOCAL INFO

12. AND PUT IN SOME EFFORT
LINK BUILDING (JUST A BIT)

13. TEACH RELEVANT HISTORY

14. USE AN INTERN!

15. JUST PUT IT ALL IN ONE PLACE

16. Your Local
Content Checklist

17. STEPS TO LOCAL CONTENT DOMINATION*
1. Choose the area to target.
2. Research with Trends & the Keyword
Planner.
3. Create targeted content.
4. Link build and put in social effort.
5. …
6. Profit!
*Nothing is guaranteed. But this usually works.

18. GOOGLE TRENDS TO CHOOSE AREAS
• Check trends to find regional interests & if it’s
worth it

19. GOOGLE TRENDS TO CHOOSE AREAS
• Also good for local lingo
(which is usually easier to optimize for)

20. USE THE KEYWORD PLANNER
• What has a strong correlation with your
keyword in your target area?

21. OR TALK TO YOUR CUSTOMERS
• Call customers in those areas
• Why did they choose you?
• Find out what they searched for, and what
else they like
• Nice data for Facebook ads, too!

22. TAG ALONG WITH LOCAL CONTENT
• Rehab centre in Utah, wants to attract
California clients
• Is it cheaper in Utah?
– The best low cost drug rehab centre in
California … is actually in Utah

23. BONUS: CONSIDER OPENING AN OFFICE
• How many clients
can you bring in
from California?
• Would an in-person
discussion improve
your California
close rate?
• Is it cheaper than
spending $45/click?

24. LINK BUILD & SOCIAL EFFORT
• Use Whitespark’s citation tool
• Try Moz’s Competitive Link Finder
http://moz.com/labs/link-finder
• Sponsor a post on Facebook
• Spend a bit on locally-targeted
AdWords
• Search Twitter to find people in that
area talking about your subject

25. Profit!

26. THANK YOU!
TWEET:
@DANADITOMASO
VISIT US:
KICKPOINT.CA