5. Her Digital Family
89% of moms are online regularly
61% of moms call themselves the
Chief Technology Officer
50% of moms used a social
networking site on the day their
child was born
6.
7. Be more efficient
Seek validation
How? social
Give the family
momentum
8. Being faster
Getting more productivity bang
What for Being smarter
is her energy buck.
Mom Efficiency?
Making it all happen
9. 90% of moms describe themselves as
task-oriented internet users. When
she’s online, she has a purpose.
10. 54% of moms say they always have
multiple windows open at once.
They’ve mastered the art of writing
emails while looking up recipes.
11. Buy
Buy
clothes
clothes Tell
for the
for me bedtim
kids
e
Organi stories
Plan ze
Pay dinner Her carpool
bills Digital
To-Do Check
Find Facebo
List exercis ok
Plan e
Spring routine
Break Find
Plan decorat Read
Email birthda ing the
friend y party ideas news
12. 89% of moms say that
their smartphones are their
personal assistants
13. Look up
Notepad
recipes
Find
places GPS
to eat
Camera Emails
Find
Banking phone
numbers
14. Instagra Upload
m to
it Faceboo
k
Take
photo Tweet
it
Email it
Who
to
wants
Grandm
cake?
a
15.
16.
17.
18. Moms are looking for reassurance
that they are helping their kids and
What is Mom Validation?
that they’re on the right track. They
want to know they’re normal.
19. S
to
Before Kristin was born, her mom
hadThis is in her life more
nothing Kristin.
important than herself.
20. S
g
A Moms Over 30 message
board allowed her to share
the birth of her child, fears and
frustrations and her TMI “only a
mom would get it” moments.
21. One of the members
immediately sent her an email
When Kristinsaying: 2 lbs lighter
was born
than her twin her mother posted a
“Don’t worryto RAMOM. being
photo about one
smaller than the other. My
twins were like that too.”
22. Kristin’s was received an email about
She mom able to reassure
colic from a friend.
another mother in return.
23. Her mother used the
Kristin went through a Mean Girls
internet to try to
Phase in school. She stopped
receiving invites to parties.
understand bullying.
24. Keeping tabs on Kristin can
When Kristin started hanging out with
help her validate her efforts
the fast crowd, Mom used Facebook
to make sure Kristin was doing ok.
as a mom.
25. When Kristin left for college, her mom She asked
knew where to find support. friends for
an em
26.
27.
28.
29. Helpi
tracti
Helping her kids get ahead
What is Social Momentum?
and knowing when not to Preve
kids s
hold them back
Avoid
stigm
30. Moms build Social Momentum for their kids
When kids join Facebook, this is
a huge game changer.
31.
32.
33. Nap
Soccer time
Game Laundry Fix-It
Work
Cook Digital is theFriends
glue that
Dinner fills the cracks
Grocery Shopping Carpool
Give
PTA Advice
Braid
daughters Clean
hair Dentist
38. Social Momentum
Fill the cracks.
Validation
Efficiency
Is your brand one she feels
IsIs your brand bringing
your brand helping her
disparate worldsfamily?
comfortable talking to?
promote her together?
