Lesson 09 Ist402 Performance Metrics 02
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Lesson 09 Ist402 Performance Metrics 02
- 1. More Performance Stuff Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]
- 2. Think of this as Product or Service lines. Think of this as your company. Think of this as individual Products or Services. If your client has a good Website, you can model your campaigns off the major sections of the Website. Budget stuff happens here! Link each AdGroup to a specific Webpage on your client’s Website. Keyword selection and a lot of critical metrics happen here! The Account Structure should reflect your marketing strategy! (the details should support this strategy!)
- 10. Thank you! (reminder to do your daily logs) Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]
Editor's Notes
- So what did we actually decide on? We didn’t want to solely look at performance so we ended up incorporating 30 different signals within 5 distinct categories. Performance, as discussed earlier. Account structure Tool and feature usage Advertiser savviness Budget management To come up w/ the final list, we worked closely with focus groups consisting of AdWords Optimizers, Managers and Engineers and determined the ideal mix of signals, thresholds and weights based on their feedback. We then validated and refined the initial algorithm using Beta competition groups that started before the actual challenge. And based on qualitative rankings of those accounts, we fine-tuned and measured the performance of the algorithm.
- So what did we actually decide on? We didn’t want to solely look at performance so we ended up incorporating 30 different signals within 5 distinct categories. Performance, as discussed earlier. Account structure Tool and feature usage Advertiser savviness Budget management To come up w/ the final list, we worked closely with focus groups consisting of AdWords Optimizers, Managers and Engineers and determined the ideal mix of signals, thresholds and weights based on their feedback. We then validated and refined the initial algorithm using Beta competition groups that started before the actual challenge. And based on qualitative rankings of those accounts, we fine-tuned and measured the performance of the algorithm.
- So what did we actually decide on? We didn’t want to solely look at performance so we ended up incorporating 30 different signals within 5 distinct categories. Performance, as discussed earlier. Account structure Tool and feature usage Advertiser savviness Budget management To come up w/ the final list, we worked closely with focus groups consisting of AdWords Optimizers, Managers and Engineers and determined the ideal mix of signals, thresholds and weights based on their feedback. We then validated and refined the initial algorithm using Beta competition groups that started before the actual challenge. And based on qualitative rankings of those accounts, we fine-tuned and measured the performance of the algorithm.
- So what did we actually decide on? We didn’t want to solely look at performance so we ended up incorporating 30 different signals within 5 distinct categories. Performance, as discussed earlier. Account structure Tool and feature usage Advertiser savviness Budget management To come up w/ the final list, we worked closely with focus groups consisting of AdWords Optimizers, Managers and Engineers and determined the ideal mix of signals, thresholds and weights based on their feedback. We then validated and refined the initial algorithm using Beta competition groups that started before the actual challenge. And based on qualitative rankings of those accounts, we fine-tuned and measured the performance of the algorithm.
- So what did we actually decide on? We didn’t want to solely look at performance so we ended up incorporating 30 different signals within 5 distinct categories. Performance, as discussed earlier. Account structure Tool and feature usage Advertiser savviness Budget management To come up w/ the final list, we worked closely with focus groups consisting of AdWords Optimizers, Managers and Engineers and determined the ideal mix of signals, thresholds and weights based on their feedback. We then validated and refined the initial algorithm using Beta competition groups that started before the actual challenge. And based on qualitative rankings of those accounts, we fine-tuned and measured the performance of the algorithm.
- So what did we actually decide on? We didn’t want to solely look at performance so we ended up incorporating 30 different signals within 5 distinct categories. Performance, as discussed earlier. Account structure Tool and feature usage Advertiser savviness Budget management To come up w/ the final list, we worked closely with focus groups consisting of AdWords Optimizers, Managers and Engineers and determined the ideal mix of signals, thresholds and weights based on their feedback. We then validated and refined the initial algorithm using Beta competition groups that started before the actual challenge. And based on qualitative rankings of those accounts, we fine-tuned and measured the performance of the algorithm.