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Lesson 13 Writing Good Ads 02

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Jim Jansen
Jim Jansen

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Ads (Some Advanced Stuff) Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]
Writing Key Words Ads ,[object Object],[object Object],[object Object],[object Object]
Writing Key Words Ads ,[object Object],[object Object],[object Object],[object Object]
Think of Each Line As Having a Separate Goal/Being a Component ,[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Look at Some Ads
Writing Keywords Ads: Headlines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are some good call to actions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What about the URLs? ,[object Object]
Dynamic Keyword Insertion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example (Say this is an ad you create in AdWords) ,[object Object],Say the query is: mountain bikes Quality MOUNTAIN BIKES Selection of Mountain Bikes in stock. Free shipping! http://www.example.com/?kw=mountain bikes The user would see this ad ->
Example (Say this is an ad you create in AdWords) ,[object Object],Say the query is: Cannondale Quality CANNONDALE Selection of Cannondale in stock. Free shipping! http:// www.example.com/?kw = cannondale The user would see this ad ->
Dynamic Keyword Insertion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How do we do it?
Some Good Readings and Other Things ,[object Object],[object Object],[object Object],[object Object]
Keyword Advertising Exercise ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! (reminder to do your daily logs) Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]

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Lesson 13 Writing Good Ads 02

  • 1. Ads (Some Advanced Stuff) Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]
  • 2.
  • 3.
  • 4.
  • 5. Let’s Look at Some Ads
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Thank you! (reminder to do your daily logs) Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]