You may have already read case studies that demonstrate the power of online video marketing. The Old Spice commercials, for example (www.oldspice.com/videos/), are reputed to have doubled product sales. However, it isn’t necessary to create something as glossy and ambitious as those produced by multi-million dollar campaigns. Online video works primarily because people like to do business with a person, rather than a faceless corporation. Using video to put a face on your website allows you to add personality to your business, and the process is far easier than you think. Check out my presentation on how to best use YouTube marketing for small business. And then check us out at http://www.melbournevideoproduction.com.au

1. Video Crusher
Video killed the radio star.

2. WHAT IT DOES FOR YOU
People do business with people, and videos
connect you to your clients.
Videos keep things real. Your authenticity
comes across.
Gives you expert positioning.
Makes things easier, especially for your
clients (who wants to read?).
You’ll get to enjoy easier rankings.

3. WHERE TO USE IT
HOMEPAGE
Get your clients to connect with you by
describing their frustration, offering a
solution, and providing a call to action.
SERVICES
What are you offering your clients?
Make it crystal clear.
ABOUT US
Telling your clients about
your story is key.
AUTORESPONDER
Determine the top 10 questions your
clients frequently/should ask and make TIP: Have a look at your Google Analytics, find out which are
videos answering each one of those. your most visited pages, and put videos on those pages first.

4. TESTIMONIALS
Collect Other sample
testimonials questions:
from your
How were things going before us?
How did you find us?
clients.
BEFORE
What were your problems?
DURING
How easy was I to work with?
AFTER
What type of results did you get?
Why did you choose us?
How was it working with us?
What were the results?
What did it mean to you?
Why would you recommend us?
Anything else you’d like to add?

5. > An example of a
testimonial page on
a business website.

6. WHAT YOU’LL NEED
Lights
Microphone
Camera
iMovie or
Movie Maker
Tripod
ScreenFlow
or Camtasia

7. CHECK ONE, TWO
LIGHTS
Turn off external light sources.
Follow the 3-point system.
Balance: contrast is key.

8. DON’T BE PERFECT
300+ videos in 3 years
Quantity VS Quality
- sample video: click here.
Start with 4-5 videos.

9. MY RECORDING TIPS
✓ Speak
to the camera.
- Imagine your avatar on the other side of
the camera and talk to them like you
would to a friend.
✓ Don’t read from a script.
- Have your bullet points planned out.
✓ Don’t be Danoz Direct.
✓ Zoom in and out at cuts.

10. THE STRUCTURE OF VIDEO
INTRO: start with a creative
yet professional hook.
www.istock.com
www.videohive.net
LOWER THIRD: always get
people back to your website.
Place your web URL
OUTRO: finish your video
with a call to action.
MUSIC: bring more sound to
the work that you do.
“Want to find out more?
Visit www.mywebsite.com”
Compose simple tunes

11. CHANNEL SECRETS
How to make sure
your channel stands
out on YouTube:
Select your user name.
- Go for the keyword.
Change background image.
- Get creative with the design.
Set your channel type.
- Never go for generic ones.
Tell people to subscribe.
- To boost your ranking.

12. OPTIMISING YOUR VIDEOS
Similar to
on-page SEO, it’s
about selecting
the right
keywords and
putting them in
the right places.
> Keywords
- What are they searching for when
they’re on YouTube?
> Titles
> Description
- Remember to include your URL.
> Tags
> What is your
competition doing?

13. UNDERSTANDING THE ALGORITHM
What Google takes into
account when deciding on
which video to display:
> Backlinks & Embeds
> Views, Ratings, & Comments
> Age
> Playlist
> Channel Views
> Subscribers

14. Dave’s secret:
Embed your videos on to high page rank pages.

15. PROOF IN THE PUDDING
Keywords
Trading System
Sample
Keywords:
Position/Rank
#2, 3, & 5
Best stock broker
#1
Trading plan
#1
Achieve financial
freedom
#1
Forex Seminar
#1
Daryl Guppy
OWNED

16. VIDEO IDEAS
Live video, screen capture, Keynote,
animation, & slide shows
Workshops, interviews, tutorials,
Q&A, reviews, & parodies.
Make it easy on yourself.
Click here to watch the video!

17. BE WARNED
Be careful of building your business on
someone else’s third party.
You don’t want a business that’s reliant on something else.

18. Moral of the story:
> Look at back-up strategies.
> YouTube alternatives:
- Vimeo,Viddler, BlipTV, etc.

19. ACTION PLAN
Open a YouTube account.
Embed videos on pages
with high traffic.
Collect as many
testimonials as you can.
We can do it for you:
www.melbourneSEOservices.com

20. Keen to learn more about connecting to
your clients via the wonders of
video production?
Visit:
www.melbourneSEOservices.com