CDM Data presentation

2. Why CDM? The Kelley Blue Book difference Everything you need to market vehicles on the lot Everything you need to market vehicles online Accelerate time to market Improve data accuracy Rapid distribution Actionable, merchandising-centric reporting

3. The Kelley Blue Book Influence Kelley Blue Book®Values 62%of online car shoppers are more likely to buy from a dealership that displays Kelley Blue Book Values on window stickers* kbb.com Most Visitedautomotive information Web site** Internet Marketing Solutions 71%of online car shoppers are more likely to buy from a dealership that offers Kelley Blue Book Values on its site* * Kelley Blue Book: 2008 Product ROI Survey ** C.A. Walker Research Solutions, Inc. Most Visited Automotive Web Site According to the 2009 Summer Automotive Web Site Usefulness Study

4. The Kelley Blue Book Influence HALFOF ONLINE VEHICLE SHOPPERS VISIT KBB.COM¹ Kbb.com is the most visited automotive information Web site* Kbb.com is the most useful automotive information Web site among new and used vehicle shoppers* *C.A. Walker Research Solutions, Inc. – 2008 Spring Automotive Web Site Usefulness Study

5. The Kelley Blue Book Influence “7 out of 10Consumers are More Likely to Buy from a Dealer if they Display KBB Values.”* *Source: Kelley Blue Book Market Research (2005)

6. The Kelley Blue Book Difference The KBB brand automatically creates opportunities Integration of Kelley Blue Book Values in CDM products kbb.com Pre-Owned Classifieds CDM is the only provider that can republish KBB values online KBB branding on photo stamps Only distributor of KBB window sticker Get classified listings on kbb.com

7. CDMdataSolutions Collect, Distribute, & Manage 4 options to choose from: AutoOffice® Your cost effective one-stop-shop for pricing, managing & marketingyour inventory online AutoOffice Plus All the features & benefits of AutoOffice, plus ourMarket Pricing Tool & Craigslist Posting Tool CDM Dealer Services We’ll do the work for you: Complete on-the-lot window sticker & Internet marketing service solution. DigitalLot®Solution Complete do it yourself:in-house solution to decrease time to market & increase vehicle sales. 1 2 3 4

8. DigitalLot® Solution

9. In. On. Sold. The Faster, Easier, & More Accurate Way to Get Your Inventory Online

10. DigitalLot Solution Benefits Why we help dealers increase sales Leverage the Kelley Blue Book values and brand Decrease time to market Increase accuracy of advertising information Advertise vehicle information that sells Multiple photos, in-depth vehicle features, and descriptive comments “Since we’ve started using the DigitalLot Solution, Our average time-to-market on our used carshas decreased from 11 days to 48 hours or less... “The device is very easy to use – we can input a vehicle’s data & take 20+ photos in less than 3 minutes, press the Update button, & it’s online in seconds. I can’t imagine going back!” - Paul Holt, eCommerce Director, Riverside Toyota

11. DigitalLot Solution: Overview DealerWeb siteMARKET Window Stickers& Reports MANAGE Export to KBB.com & 200+ Retail Web sitesMARKET COLLECT

12. DigitalLot Solution A Complete Solution to Increase Sales… Inventory Hosting Data Exports Hardware & many more! Dealer Web siteMARKET Window StickerPrinting Online AdvertisingManagement Tool Data Subscriptions

14. Window stickers (Custom, CPO/CUV, KBB)

15. English & Spanish buyers guides

16. Kelley Blue Book hang tags

17. Addendum stickers

18. Inventory reports

19. Update

21. 2 - Edit Vehicle Information VIN Explosion Kelley Blue Book, Polk®, & Chrome® Data

22. 4 – Other Information Additional Information Enter Stock & Colors

23. 5 – Vehicle Pricing and Value Adds Vehicle Pricing Confirm Options & Price Vehicle

24. 6 – Standard Features Vehicle Standard Features Information That Sells

25. – After Market After Market Features Show The Shopper All The Details

26. 7 – Snap Photo Snap Photos

27. Update & Print Cars Marketed Online & On the Lot in Minutes!

28. AutoOffice®& AutoOffice PLUS

29. AutoOffice® Convenient Web-Based Inventory Marketing Management Tool

30. AutoOffice With AutoOffice, Our Online Marketing Management Tool, You Get: Data Exports Data Subscriptions Window StickerPrinting Inventory Hosting & manymore! Dealer Web siteMARKET DatabaseHOSTING

31. AutoOffice® Manage Your Inventory Online Automatically VIN decode your inventory through DMS polling or enter it manually Load photos quickly and easily Add unique seller’s notes with Comment Builder Update vehicle information and mark vehicles “SOLD” for all your retailing sites Easily view, print, and use accurate and actionable reports Set-up email alerts with AutoRules. Automate pricing, easily change prices for a selection of vehicles, or alert yourself when a price rises or falls too far Email vehicle information to prospects Competitively price inventory Print window stickers, Buyers Guides, and KBB Hang Tags Manage inventory across multiple dealerships 1. Dealership DMS 2. AutoOffice® 3. Post Inventory Online

33. Upload your own banner or takeadvantage of our customizable banners

34. List vehicle options

35. CARFAX integration

36. Choose from multiple template options1 2 3 4 5 2 5 – Receive leads through email, phone number, & lead form 3 4

37. AutoOffice Plus Market Pricing Tool Price your vehicles competitively to improve turn rate & maximize gross Understand the Marketplace by analyzing & evaluating data to help you increase your sales opportunities

38. CDM Dealer Services

39. CDM Dealer Services The Full Service Solution Inventory Hosting Data Exports AccountRepresentative & many more! Dealer Web siteMARKET Window StickerPrinting Online MarketingManagement Tool Data Subscriptions

40. CDM Dealer Services The Full Service Solution

41. CDM Dealer Services Professional & Reliable Service Trained, uniformed professionals Consistent, full service inventory management Automated inventory pricing Faster online inventory exports Enhanced Web site frame-in Vehicle photos Export to over 200 retail, wholesale, and partner Web sites Robust data sets from Kelley Blue Book and Chrome ® Chrome is a registered trademark of Chrome Systems, Inc.Polk is a registered trademark of R.L. Polk & Co.

42. CDM Dealer Services Your Inventory Marketing Partner Four points of contact: Business Development Consultant Account Representative Dealer Services Manager Customer Support

43. Management

44. Management: AutoOffice Manage inventory acrossmultiple dealerships Edit vehicle features, pricing & comments Print window stickers, Buyer’s Guides & inventory reports DMS polling, including Rapid Retail Automate inventory management, pricing, & notifications Easily view, print, and use accurate reports Email vehicle information to prospects http://www.cdmdata.com/sautooffice/default.aspx

45. Useful and Actionable Reporting

46. Distribution

48. Cars.com

49. kbb.com

50. AutoByTel

51. Dealix

52. AutoUSA

53. Dealer.com

54. Cobalt

55. BZ Results

56. Oodle

57. eBay

58. Craigslist

59. Backpage

60. SmartAuction, Manheim, & Openlane

61. Hundreds more!

62. OEM certified integration

63. Toyota & Scion Certified

64. Honda & Acura Certified

67. Hummer

68. Cadillac

69. Saturn

70. Saab

71. Honda

72. Acura

73. Toyota

74. Scion7 8 9 10 Additional Tools Available within Your DigitalLot® Web site: Payment Calculator CARFAX® & AutoCheckintegration 10 9 *Additional fees apply

76. Rapid Distribution Accelerate Time to Market kbb.com Dealer.com Openlane AutoBase VIN Solutions DealerTrack AAX More coming soon…

77. Accessories

78. Print Window Stickers & Buyers Guides

79. Effective Lot Merchandising The KBB Hang Tag Gets Your Customer’s Attention & Trust 80+ Years of building consumer trust Easily execute weekend sales without replacing window stickers Encourage walk-in browsing

80. DMS Polling, Including Rapid Retail Rapid RetailSM Get your inventory online even faster Post vehicles from your DMS to your retail classified Web sites before they are front-line ready & completely booked in

81. Market Pricing Tool Price your vehicles competitively to improve turn rate & maximize gross Understand the Marketplace by analyzing & evaluating data to help you increase your sales opportunities

83. Backpage

84. Manheim

85. SmartAuction2008 Nissan Murano SL

87. Change the way car shoppers see your inventory online

88. Engage with car shoppers byposting vehicle videos on:

89. Your Web site

90. AutoTrader.com®

91. Cars.comTM

92. YouTubeTM

94. Videos Included in Your Listings

95. Inventory refreshed up to 5 times per day

96. Dealer Storefront

97. Reporting in AutoOffice

98. Unique Merchandising:

99. Icons – Newly Listed, Price Reduced

100. Blue Seal Listings Icon (Dealer Services)

101. Display Kelley Blue Book® Suggested Retail Value

103. Credit JockeyTM Website Lead Generator Pre-approve your online shoppers in seconds Add credit jockey to your Web site to pre-qualify shoppers before youeven talk to them Credit Jockey is a trademark of Auto Jockey CRM, Inc.

104. Photo Stamping Certified Photo Stamp Non-Certified Photo Stamp Additional Photo Stamp Examples

105. Testimonials “Since we’ve started using the DigitalLot® Solution, Our average time-to-market on our used cars has decreased from 11 days to 48 hours or less... The device is very easy to use – we can input a vehicle’s data & take 20+ photos in less than 3 minutes, press the Update button, & it’s online in seconds. I can’t imagine going back!” –Paul Holt, eCommerce Director, Riverside Toyota “Without question the DigitalLot® Solution is the MOST effective and efficient inventory management tool that I have used in my automotive career.” –Chris Gambill, Toyota of Somerset, KY “We used to pull our inventory out of our DMS, take photos with a digital camera and enter information by hand. I decided I wanted to focus on selling rather than data collection. DigitalLot® cut out 80% of the labor and helped increase Internet sales from 20 to 40 cars a month.” –Steve Howard, National Car Sales, Indianapolis, IN “In the past, we wasted hours and hours updating and adjusting our online inventory. Now with CDM Dealer Services we can focus on what we do best – selling our vehicles.” –Luke Stokebrand, Bill Luke Chrysler Jeep & Dodge, Phoenix, AZ

106. Testimonials “The posting tool in AutoOffice really makes it quick and easy for us to post cars to Craigslist, and last month we got 12 leads and sold 7 cars because of Craigslist. It's a great place to advertise our vehicles!” –Dennis Hathaway, Martin Chevrolet, Torrance, CA “Kelley Blue Book’s LeadDriver™ is an excellent tool that was easy to implement. Our Web site visitors are more comfortable using it versus other lead generation tools thanks to Kelley Blue Book’s excellent reputation with consumers. Last month we closed 18% of all of the leads we received from LeadDriver. Without question Kelley Blue Book’s LeadDriver is our best lead provider.” –Barry Mandel, Schaefer and Strohminger, Baltimore, MD