With our MASTER AND MORE campaign, you can efficiently and effectively communicate with the target group of bachelor students and graduates interested in postgraduate studies. Via different online and offline channels you present your master programmes to German and Austrian students.

1. MASTER AND MORE
Media Information
Data 2012
Graduate Student Recruitment
in Germany and Austria
Fair locations 2012
Berlin, Münster, Stuttgart and
NEW: MUNICH & VIENNA

2. MASTER AND MORE - Index
Graduate Student Recruitment in Germany and Austria 3
The Campaign Strategy 4
MASTER AND MORE – Web 5
MASTER AND MORE – Guide 9
MASTER AND MORE – Event 10
Prices 14
Contact 16
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3. Graduate Student Recruitment in Germany and Austria
The German education market
German universities do not offer enough capacity in graduate programmes for all interested students. This gives
international universities the opportunity to increase the influx of German students to their master programmes.
Germans are very mobile as far as their education is concerned. Therefore, many students who will receive their
bachelor degree in the coming one to two years are already looking for alternatives in other countries. The
internationalization of postgraduate programmes is very important to most international universities, and the
German situation is very promising for the success of marketing efforts
in the field of student recruitment for master programmes.
It's the mix that counts
It is recommended using more than one channel in your communication strategy. Although the internet has become
increasingly important over the last few years, the target audience uses additional channels of information. Numerous
students read magazines for information about obtaining a second degree. In addition, personal contact with study
advisors or students of a specific university is essential to them before deciding on a master’s programme. A combination
of the three channels (internet, print and recruitment fair) is therefore crucial to a successful recruitment strategy.
MASTER AND MORE – Cross-media graduate recruitment
The MASTER AND MORE campaign offers you a suitable mix of channels for the German-speaking market.
You can take advantage of the synergy resulting from communicating through complementary channels
connected to social media.
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4. MASTER AND MORE – The Campaign Strategy
It's the mix that counts:
Integrated cross-media communication!
Different communication channels:
Efficiently connected with each other!
Integration of social media:
The network of your target group!
Personal consultation:
Increase commitment of the prospective
master student!
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5. MASTER AND MORE – Web
DYNAMIC AND INFORMATIVE –
THE MASTER AND MORE WEBSITE
Better visibility on the internet for your institution
Modern communication through social media www.master-and-more.de
Target group oriented information and design
Comprehensive search function
Wide reach across Germany
Attractive price-performance ratio Facts and Figures*
Visits: 24,905
Diverse options for presentation of universities: Page impressions: 128,871
• University profiles Ø visiting time: 4 min. 38 sec.
• Course/ study programme profiles
* Figures on monthly basis: January 2011
• Testimonials (video or text)
• Promotional videos
• Banner (skyscraper)
• News-Service
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6. MASTER AND MORE – Web
Skyscraper banner
SEARCH ENGINE WITH 6,000 STUDY PROGRAMMES
(120x600px)
• Displayed on all sites
• 60,000 page impressions
guaranteed within four
Comprehensive
search function weeks for each banner
Clearly indicated
search results
Good visibility of
common social media
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7. MASTER AND MORE - Web
Logo of the
UNIVERSITY/ STUDY PROGRAMME PROFILE institution
Comprehensive portraits of
your institution and your study
courses
Your portraits appear among
the first search results on
MASTER AND MORE
Depiction of your logo in a
streamer on the front page
Integration of video and Individual tabs
pictures
Edited
information texts
& photos
Keyfacts on the institution
& linkage to social media
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8. MASTER AND MORE – Web News-Service
PUBLICATION OF PRESS RELEASES AND NEWS
Universities can make use of the MASTER AND MORE
media to publish reports, press releases or announcements. Top News
These are published:
in the news area (top news) on www.master-and-more.de
and various sub-sites
as a post on the Facebook-Fansite
as a tweet on the Twitter channel
in the event calendar of the web portal
(applies for event announcements)
Posts on our
We guarantee 30,000 impressions for each MASTER AND
published post! MORE facebook
fansite with more
than 2,500 fans
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9. MASTER AND MORE - Guide
THE STUDY GUIDE FOR
BACHELOR STUDENTS
Germany‘s only printed magazine for prospective
master‘s students
Youthful design and high quality
Minimal waste coverage through targeted
distribution, inter alia, by our own promotion teams
Complementary to Web and Event
Appealing advertorials instead of classic
advertisement
Facts and figures
Target group: Bachelor students
Target areas: University towns
throughout Germany
Size: A5 Oversized
(16.5 x 22.5 cm)
Circulation 50,000 copies
Realease date: October 2, 2012
Deadline for submission: September 17, 2012 Download the latest guide:
www.bit.ly/master-guide
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10. MASTER AND MORE – Event
IMPRESSIONS OF THE FAIR IN MÜNSTER IN JANUARY 2011
How satisfied are you with the efficiency of the MASTER AND MORE fair in Münster? *
Very
Very satisfied Satisfied Neutral Dissatisfied I don't know.
dissatisfied
Number of
66.7% 21.4% 9.5% 2.3% 0% 0%
visitors
Interest of the
45.2% 45.2% 7.1% 2.3% 0% 0%
visitors
Quality of the
47.6% 33.3% 14.2% 4.7% 0% 0%
conversations
*Results of the exhibitor survey
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11. MASTER AND MORE – Event
MASTER AND MORE FAIRS
EXCLUSIVE FAIR CONCEPT
Approximately 50 selected exhibitors
TARGET GROUP: BACHELOR STUDENTS
Students can register online before visiting the fair.
2,000 - 3,000 students receiving their bachelor degree in the near
future are expected to attend.
INTERESTING LECTURES AND SEMINARS
Universities and guest speakers provide information about:
(special) master programmes, master programmes abroad,
salaries, ranking and more
IDEAL LOCATIONS
Vienna, Munich, Stuttgart, Berlin and Münster have been chosen as
fair locations based on the large number of students in the cities and
the surrounding areas
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12. MASTER AND MORE – Event
Berlin
THE FAIR LOCATIONS 2012 140,000 students in the city
190,000 students in surrounding areas
Münster
47,000 students in the city
269,000 students in surrounding areas
Stuttgart
44,000 students in the city
275,000 students in surrounding areas
Munich
100,000 students in the city
80,000 students in surrounding areas
Vienna
180,000 students in the city
70,000 students in surrounding areas
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13. MASTER AND MORE – Event
SCHEDULED APPOINTMENTS
Prior to the fair visitors can schedule appointments for
in-depth consultation with their preferred institutions
LECTURES AND SEMINARS
Exhibitors have the opportunity to hold a presentation
of 20 minutes about their institution or their courses
PROFILE IN THE INDEX OF EXHIBITORS
Each exhibitor will be mentioned in the index of exhibitors
including a profile and logo YOUR BOOTH
9 sqm (3x3m) or 18 sqm (6x3m)
Stuttgart
Date Nov 27, 2012 EQUIPMENT
Munich Time 9 am - 5 pm
Date Nov 22, 2012 Table, counter, 2 chairs, waste bin, power supply,
Vienna Location Liederhalle
Time 9 am - 5 pm WiFi, catering for 2 persons, space for your
Date Nov 20, 2012 Location Kleine Olympiahalle banners or an electronic display; double
Time 9 am - 5 pm
equipment for 18 sqm booths
Location Messe Wien
Münster
Date Dec 08, 2012
Berlin Time 9 am - 5 pm
Date Dec 06, 2012 Location Mensa am Ring
Time 9 am - 5 pm
Location Postbahnhof
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14. MASTER AND MORE – Prices
PACKAGE PRICES
1. FAIR PREMIUM 3. CROSS-MEDIA PREMIUM
3 Fairs (9 sqm) Web (5 profiles)
3 Presentations (20 minutes) Guide (1 page)
Regular price: 8,250 € 1 Fair (9 sqm)
PACKAGE PRICE: 7,500 € 1 Presentation (20 minutes)
Regular price: 5,915 €
2. FAIR COMPLETE PACKAGE PRICE: 5,500 €
5 Fairs (9 sqm)
5 Presentations (20 minutes)
4. CROSS-MEDIA COMPLETE
Regular price: 13,750 € Web (10 profiles)
Guide (1 page)
PACKAGE PRICE: 11,900 €
5 Fairs (9 sqm)
5 Presentations (20 minutes)
Regular price: 17,260 €
PACKAGE PRICE: 14,500 €
All prices are subject to German value added tax of 19%.
All prices are valid until June 2012.
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15. MASTER AND MORE – Prices
SINGLE PRICES
Web Prices
1 profile € 300 /profile /year + technical processing costs of € 45 /profile
2 – 9 profiles € 168 /profile /year + technical processing costs of € 45 /profile
WEB
10 – 19 profiles € 96 /profile /year + technical processing costs of € 45 /profile
20 – 39 profiles € 84 /profile /year + technical processing costs of € 45 /profile
More than 40 profiles € 72 /profile /year + technical processing costs of € 45 /profile
University /study programme of the week € 250 /week
Banner (skyscraper) € 250 /week (minimum booking period: 4 weeks)
Web news service € 250 /report (press release, announcement)
Website/banner statistics € 12 /report
EVENT
Event (Fairs in Vienna, Munich, Stuttgart, Berlin and Münster) Preise
9 sqm booth, counter, table, 2 chairs, waste bin, power supply, WiFi internet access, 2,500 € /fair
entry in exhibitor list (online and offline), catering for 2 persons
18 sqm booth, 2 counters, 2 tables, 4 chairs, waste bin, power supply, WiFi internet access, 4,500 € /fair
entry in exhibitor list (online and offline), catering for 4 persons
Presentation (20 minutes) 250 €
GUIDE
Guide Preise
1 page 2,100 €
double-page spread 3,500 €
All prices are subject to German value added tax of 19%.
All prices are valid until June 2012.
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16. MASTER AND MORE – Contact
Interested? Questions or suggestions?
Please contact our MASTER AND MORE team!
CONSULTING
We advise you on selecting the right measures for the recruitment of
your future master students.
This includes the participation in the MASTER AND MORE campaign
as well as your individual projects.
Mr. Sjaik Djorai
T: 0049 2562 99 38 112
ADRESS E: s.djorai@borderconcepts.biz
border concepts GmbH
Bahnhofstraße 40
48599 Gronau
Germany
T: 0049 2562 99 38 0
I: www.borderconcepts.biz
www.facebook.com/borderconceptsinternational
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