2. Social Media?
Is a collection of tools that give the ability for
ordinary people to communicate with each other
without geographic or economic boundaries.
2
3. “It's easy to see the reasons for the excitement. With
the steady decline of one of our most reliable
platforms—print media—and the enormous growth
and popularity of the new social-networking tools,
we public-relations professionals need to adapt and
incorporate the latest technology into our marketing
plans. We need to be savvy about the information-
gathering habits of the next generation of college
students, not to mention communicate effectively
with our current students and young alumni. We
ignore social networking and communications
technology at our peril.”
October 9, 2009
Who Is on the Other End of Facebook?
By Russell S. Powell
3
5. How can you use Social Media to educate
your students? Market your College?
Use Twitter
To solicit comments from your students during lectures
To remind students of exams and papers
To allow students to share information, articles, or
websites related to the topic
To share program and college information to interested
students. (e.g. Financial Aid or Application Deadlines)
5
6. How can you use Social Media to educate
your students? Market your College?
Use Facebook and YouTube
To form a learning community outside the classroom
To allow students to share information, articles, or
websites related to the topic
To share program and college information to interested
students (e.g. Financial Aid or Application Deadlines)
To host lectures for students who may have missed
class
To promote programs or activities at the college
6