This document appears to be a slide deck presentation by D.J. Trischler about his career experiences in design. It touches on his education in Pittsburgh, early career working on projects like Chatatype, periods of freelancing and teaching, and eventually founding his own brand consulting firm called D+J Brand Consulting. It also discusses the development of Chatype, a typeface he worked on. The presentation emphasizes themes of discovery, changing paths, and constantly learning throughout his career journey.

1. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Your black & gold
=
our atype
Title Slide

2. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Dedicated to
Al Kaib
What a guy

3. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Warning! I am not a
type designer.
I design narratives.
Full Disclosure

4. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
D+JD+J
Cha
Design!
Discovery
Design!
Mentor
Now what?
Work With DJ
Now What?Open
Lack of Identity
Stars Align
Funtional Identities
Worlds collide
Text
Chatype
It’s official!
Outline
2013 - PGH - 2003

5. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
I’ll always be
from Pittsburgh

6. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Why Design?

7. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
“Don’t be a
graphic designer”
- Al Kaib
Why Design?

8. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
“If you do, learn
how to read”
- Al Kaib
Why Design?

9. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Discovery
Facebook didn’t exist
when I was a freshman
Thank God!

10. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Discovery

11. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Discovery

12. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Discovery

13. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Discovery

14. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Discovery

15. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Discovery
The World
=
Messed Up

16. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Design
Changing
the world
Why?

17. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
The break up
I quit design.

18. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
The break up
But design
didn’t quit me

19. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
1st call back

20. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
2nd call back

21. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
3rd call back

22. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Chatta-What?

23. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Chatta-what?

24. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Chatta-what?

25. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Pause
Design is powerful!

26. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Back to where
we began

27. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Courting

28. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
The plan

29. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Widgets

30. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Just like that
Portlandia skit
3 months
turned into 2 years

31. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Pause
Widgets

32. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
All good things
must end
Now what?

33. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Freelance’n it

34. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Freelance’n it

35. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Freelance’n it

36. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Freelance’n it

37. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Freelance’n it

38. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Teach’n it

39. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Again?
Now what?

40. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Ran into
each other

41. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Gin & Juice
+

42. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Not closed
Pause

43. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Not closed

44. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Not closed

45. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Open for business
D+J Brand Consulting

46. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Functional
Identities

47. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Functional
Identities

48. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Functional
Identities

49. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Functional
Identities

50. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
This is about
type, right?

51. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
I like Cha.
First , some
more about
Cha.

52. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
This is
where
I live

53. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
There’s
always a...
But...

54. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
We need
a glue
New
Energy
Local Food
Design Education
Music
Architecture
Entrepreneurs Artrepreneurs
Writers
Philanthropy
Developers
Baristas Churches
Government*
With the election of Mayor Berke, the goverment is now a part of the creative energy*

55. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Canary in
the coal mine
New
Energy
Old
Guard

56. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Canary in
the coal mine

57. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Canary in
the coal mine

58. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
We need a flag.
Not literally.

59. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
n’at
What can we learn
from Pittsburgh?

60. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
n’at

61. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
n’at

62. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
n’at

63. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
n’at

64. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Brilliant
There’s no brand guide.
Just black and gold.

65. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
n’at

66. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
n’at

67. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
n’at

68. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
n’at

69. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Branding a city
Where do we begin?

70. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Really?
What about a
typeface?

71. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Has this been
done before?

72. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Has this been
done before?

73. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
The stars aligned
Right time,
right place

74. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Right time,
right place

75. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Right time,
right place

76. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Right time,
right place

77. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Right time,
right place

78. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Right time,
right place

79. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Chatype
Team
Design Govermentatype

80. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Chatype
Team
Design Govermentatype

81. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Who are we?
Translating
Chattanooga

82. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Original
Chatype

83. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Traditions

84. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Current

85. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Vernacular

86. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Process
Designing our type

87. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Process

88. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Process

89. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Process

90. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Process

91. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Process

92. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Process

93. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Process

94. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Process

95. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Process

96. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Process

97. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Process

98. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Process

99. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Process

100. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Results

101. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Results

102. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Where do
we begin?
48 Hour Launch

103. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
48 Hr Launch
Design Govermentatype

104. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
48 Hr Launch
Design Govermentatype

105. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
48 Hr Launch
Design Govermentatype

106. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
48 Hr Launch
Design Govermentatype

107. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
48 Hr Launch
Design Govermentatype

108. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
How do we
know people
even want it?
Kickstarter

109. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Design Govermentatype
How do we
know people
even want it?

110. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Feedback*
*Unlike the Flag
Forum

111. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Forum
Feedback*
*Unlike the Flag

112. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Non-Stencil

113. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Non-Stencil

114. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Non-Stencil

115. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
$uccess!
Party

116. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Party

117. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Beta Testers
Distribution

118. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Distribution

119. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Incentives
Distribution

120. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Distribution

121. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
100% Free
For Chattanoogans
For Chattanooga!
Distribution

122. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Distribution

123. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Chatype was not
designed by
a committee.
P.S.

124. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Stewarding
What else can we
do with Chatype?

125. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Stewarding

126. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Stewarding

127. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Stewarding

128. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Stewarding

129. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Stewarding

130. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Stewarding

131. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Stewarding

132. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Stewarding

133. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
There’s no brand guide.
Just chatype*
*Except you can’t use it as a logo or if you don’t live in Chattanooga.
Stewarding

134. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Type in use
People actually
use Chatype!

135. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Type in use

136. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Type in use

137. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Type in use

138. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Type in use

139. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Type in use

140. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Type in use

141. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Type in use

142. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Type in use

143. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Type in use

144. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Type in use

145. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Type in use

146. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Type in use

147. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Type in use

148. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Type in use

149. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Type in use

150. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Type in use

151. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Type in use

152. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Type in use

153. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Type in use

154. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Goverment
Back in
the Burgh!

155. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
There’s
always a
But...

156. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Icing on
the cake

157. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Woot!
Design FTW!

158. New
Energy
Old
GuardD.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Baby Steps

159. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Again?
Now What?

160. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
D+J
Cha
Design!
Discovery
Design!
Mentor
Now what?
Work With DJ
Now What?Open
Lack of Identity
Stars Align
Funtional Identities
Worlds collide
Text Outline
Chatype
Recap
It’s official!
2013 - PGH - 2003

161. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Boom!
Design
Changing
the world

162. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Design does
change the world.
Boom!

163. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Takeaways
Start taking notes
if you haven’t already.
What am I learning?

164. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Takeaways
Start taking notes
if you haven’t already.
Serve the work.

165. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Takeaways
Start taking notes
if you haven’t already.
Changing the world
isn’t sexy.

166. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Takeaways
Start taking notes
if you haven’t already.
Experiment in College
Life

167. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Takeaways
Start taking notes
if you haven’t already.
Design is much
more than
graphic design.

168. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Takeaways
Start taking notes
if you haven’t already.
Vernacular is
beautiful.

169. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Takeaways
Start taking notes
if you haven’t already.
Surround yourself
with people smarter
than you.

170. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
D+J Cameo

171. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Takeaways
Start taking notes
if you haven’t already.
Anything worth doing is
worth doing badly.
- GK Chesterton

172. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Takeaways
Start taking notes
if you haven’t already.
Find your it,
then chase it.

173. D.J.
Trischler
+
AIGA
Pittsburgh
I am @djtrischler
I work for @identifiers
I worked on @chatype
CC Square, La Roche College
Wednesday, September 4th, 2013
Fin
Thanks!