The Strategic Intersection of Search, Email and Social
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The Strategic Intersection of Search, Email and Social - June 16, 2011 Webinar hosted by DJ Waldow of http://socialbutterflyguy.com/
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The Strategic Intersection of Search, Email and Social
- 1. The Strategic Intersection of Search, Email and Social JUNE 16, 2011: 2PM – 2:45PM ET DJ Waldow & Dave Reske #BSFW A Blue Sky Factory Webinar Subscribe to email alerts about future webinars
- 2. About Nowspeed We offer complete end-to-end solutions Email Marketing Search Marketing Social Media Website Design and Development Our Click-to-Customer methodology We generate the highest quality leads per marketing dollar spent Our portfolio of award-winning work Our customers’ success David Reske, Founder and President Nowspeed We deliver the best campaign dreske@nowspeed.com performance optimization and analytics 508 616-0111 x202 Weekly review of campaign performance Twitter: davidreske Marketing Dashboard LinkedIn: David Reske Dedicated project manager
- 4. THE NEXT 45 MINUTES Brief background on email, social, and search as well as their current state. Understanding of how each channel (email, social, search) powers each other. Actionable steps that you can take (now) to begin integrating email, social, and search. 4
- 5. Brief background on email, social, and search as well as their current state. 5
- 6. SOCIAL MEDIA AND SEARCH 6
- 7. SOCIAL MEDIA AND SEARCH 7
- 8. EMAIL SOCIAL MEDIA 8
- 9. HOW IS SOCIAL MEDIA INFLUENCING EMAIL MARKETING? 9
- 10. SHARE OF B2B ONLINE MARKETING BUDGET 10
- 11. OVER 600 (NOW 700) MILLION FACEBOOK USERS! 11
- 12. 12
- 13. Flickr – Sean MacEntee 13
- 14. 100 MILLION USERS ( NOW PUBLIC) 14
- 15. YOUTUBE: 2ND LARGEST SEARCH ENGINE 15
- 16. 16
- 17. 17
- 18. Download the full report here. 18
- 19. INBOUND VS OUTBOUND MARKETING • Direct Mail Outbound • Email • Social • Search • Web Inbound • Social 19
- 20. OPTIMIZED INTEGRATED MARKETING Search PPC/ Keywords, Social SEO Content Offers Media Email Optimized Website, Content Landing Pages Email Social Media Nurture Nurture 20
- 21. ARE THESE FUCTIONS SILOS IN YOUR ORGANIZATION? Social Email Media Search 21
- 22. HOW DOES YOUR EMAIL MARKETING PROGRAM COMPARE WITH SOCIAL SEARCH? Email Marketing Social Media Search • Number of Email • Number of Likes and • Available Search Addresses Followers Traffic • Number of messages • Number of messages • Visibility and sent sent Impressions • Clicks - Click Through • Clicks - Click Through • Clicks - Click Through Rate Rate Rate • Conversion Rate • Conversion Rate • Conversion Rate 22
- 23. Understanding of how each channel (email, social, search) powers each other. 23
- 24. INTEGRATION: SEARCH, EMAIL SOCIAL Email Social Search Media 24
- 25. WHAT ALL MARKETERS WANT 25
- 26. INTEGRATION: EMAIL SOCIAL Use Social Media to build your house list Create social links in email to promote sharing Share email content Email on social media sites as you send your email Use email to drive Social traffic to social media sites Search Send email to Social Media influencers Media Nurture contacts with both email and social media 26
- 27. USE SOCIAL MEDIA TO GROW YOUR LIST 27
- 28. USE EMAIL TO ENCOURAGE SOCIAL SHARING 28
- 29. USE TWITTER TO GROW YOUR LIST 29
- 30. USE FACEBOOK TO GROW YOUR LIST 30
- 31. USE FACEBOOK TO GROW YOUR LIST 31
- 32. USE FACEBOOK TO GROW YOUR LIST 32
- 33. USE EMAIL TO ENCOURAGE SOCIAL SHARING 33
- 34. USE EMAIL TO GROW YOUR SOCIAL MEDIA NETWORK 34
- 35. USE EMAIL TO GROW YOUR SOCIAL MEDIA NETWORK 35
- 36. USE EMAIL TO GROW YOUR SOCIAL MEDIA NETWORK The More You “Like” The More You Save 36
- 37. TARGETED EMAIL TO SOCIAL MEDIA INFLUENCERS Send targeted email to influencers with social media accounts IdenGfy Email Influencers Social House Email InvitaGon or post media Traffic! List Special content -‐ Influencers Content ExponenGal on List 37
- 38. NUTURE LIST; MOVE THROUGH BUYING PROCESS Search PPC/ Keywords, Social SEO Content Offers Media Email Optimized Website, Content Landing Pages Email Social Media Nurture Nurture 38
- 39. INTEGRATION: EMAIL SEARCH Use Social Media to build Use search to build opt- your house list in email lists Create social links in email Put Email content on Website and SEO Email to promote sharing optimize to drive traffic Share email content on social media sites Use paid search to test as you send your email messages and offers Use email to drive traffic to social media sites Social Search Send email to Social Media influencers Media Nurture contacts with both email and social media 39
- 40. EMAIL IS NOT INTEGRATED WITH SEARCH 40
- 41. USE SEARCH TO BUILD EMAIL LIST 41
- 42. LEVERAGE EMAIL CONTENT ON SEO-OPTIMIZED LANDING PAGES – SOCIAL MEDIA SHARING 42
- 43. INTEGRATION: EMAIL, SEARCH, SOCIAL Use Social Media to build Use search to build opt-in your house list email lists Create social links in email Put Email content on Website to promote sharing Email and SEO optimize to drive traffic Share email content on social media sites Use paid search to test as you send your email messages and offers Use email to drive traffic to social Social media sites Search Send email to Social Media influencers Media Nurture contacts with both email and Search to drive social media traffic and followers social media SEO Optimize social media sites 43
- 44. BUILD AUDIENCE WITH PAID ORGANIC SEARCH • Increase search engine rank on selected keywords • Increase overall traffic to the site • Optimize Cost/Conversion 44
- 45. USE SOCIAL MEDIA TO DOMINATE SEARCH RESULTS 45
- 46. INTEGRATION: EMAIL, SEARCH, SOCIAL Use Social Media to build Use search to build opt-in your house list email lists Create social links in email Put Email content on Website to promote sharing Email and SEO optimize to drive traffic Share email content on social media sites Use paid search to test as you send your email messages and offers Use email to drive traffic to social Social media sites Search Send email to Social Media influencers Media Nurture contacts with both email and Search to drive social media traffic and followers social media SEO Optimize social media sites 46
- 47. Actionable steps that you can take (now) to begin integrating email, social, and search. 47
- 48. TIME FOR A NEW STRATEGY Social Email Media Search Email Social Search Media 48
- 49. INTEGRATE SOCIAL INTO SEARCH Embed Keywords in Video and other Adwords Direct content Organic Ads on Paid Get Seen Social Sites Search Search Video Keyword filled Optimize content with links Build Landing Social Media Links Pages Comments Press Releases Article Distribution Easy to share SEO Web Keyword filled Website Content Hub-page 49
- 51. DJ Waldow, Director Community at Blue David Reske, Founder and President Sky Factory Nowspeed dreske@nowspeed.com djwaldow on all social networks or type 508 616-0111 x202 “DJ Waldow” in your favorite search Twitter: davidreske engine LinkedIn: David Reske 51