Generate local leads in Toronto using Search Engine Optimization strategies and tactics. Find out what SEO really is, from a local company in Toronto and Mississauga.
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Toronto Search Engine Optimization
1.
2. Why Search Engine Optimization? (SEO)
Majority of clicks from Organic lists
SEO most popular form of SEM
SEO provides a high ROI
Many people don’t go past 1st page
Users trust the Natural results
Lead
Generation
The Foundation - SEO
Customer
Conversion
3. Search Engine Optimization
What is SEO (Search Engine Optimization) ?
The process of improving web pages so they rank
higher in search engines for lead generation
Internal Link Structure
Link Popularity / Relevance
Key Factors
Crawlability / Optimized Code
Content Relevance
4. SEO vs. SEM
Search Engine Marketing
Search Engine Optimization
5. Who gets the clicks?
Organic Clicks vs Paid Clicks
The vast majority of clicks - roughly 65%,
go to organic listings.
Source: Enquiro, 2006
6. Case#1 :: Toronto SEO
Top results for local areas on Google
(Eg/ ‘East End Toronto Lofts’)
Generated 60+ Qualified Real Estate Leads within
first month of launch (Feb 2009)
Users trust the natural results – 10% of all traffic
submit their information
7. Case#2 :: Toronto SEO
Top results for local areas for local areas
(Eg/ ‘Oakville snowplowing, Mississauga
snowplowing’)
Generated 250+ qualified leads within first month
of winter in Toronto
Users trust the natural results – 25% of all traffic
submit their information
8. Case#3 :: Search Engine Marketing
Targeting Wineries nationwide with Paid Ads
Generating 30 qualified leads / month
8% Lead conversion rate on website traffic
9. About Candybox Marketing
Mission: To create long-term, viable success for our
customers while providing excellent service.
Toronto Based SEO / SEM Marketing Agency
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Privately owned & operated
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Google Certified reseller
•
50 Years combined online advertising
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Based out of Toronto & Mississauga
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15+ Enterprise clients
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10. Thank You
Visit our Website
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