SlideShare una empresa de Scribd logo
1 de 14
B2B MARKETING  Solutions Overview August 16, 2010             From Monologues to Dialogues Listen  ·  Engage  ·  Inspire  ·  Influence
Overview ,[object Object],08/16/10 B2B Marketing Solutions
Value Proposition ,[object Object],[object Object],[object Object],[object Object],08/16/10 B2B Marketing Solutions
Typical Client Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],08/16/10 B2B Marketing Solutions
Requirements for Success 08/16/10 B2B Marketing Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object]
An Integrated Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],08/16/10 B2B Marketing Solutions
Experience Has Taught Us… 08/16/10 B2B Marketing Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lead Qualification 08/16/10 B2B Marketing Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lead Distribution 08/16/10 B2B Marketing Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lead Nurturing 08/16/10 B2B Marketing Solutions ,[object Object],[object Object]
Measurement 08/16/10 B2B Marketing Solutions ,[object Object],[object Object],[object Object],[object Object]
“ Sample” B2B Lead Gen Strategy 08/16/10 B2B Marketing Solutions
Contact Us
Contact Us ,[object Object],[object Object],[object Object],[object Object],[object Object],08/16/10 B2B Marketing Solutions

Más contenido relacionado

La actualidad más candente

10 Ways Sales & Marketing Can Close a Deal Together
10 Ways Sales & Marketing Can Close a Deal Together 10 Ways Sales & Marketing Can Close a Deal Together
10 Ways Sales & Marketing Can Close a Deal Together Pedowitz Group
 
Rise of the Revenue Marketer
Rise of the Revenue Marketer Rise of the Revenue Marketer
Rise of the Revenue Marketer Pedowitz Group
 
SaaStock 2019 - hazel moore
SaaStock 2019 -  hazel mooreSaaStock 2019 -  hazel moore
SaaStock 2019 - hazel mooreSaaStock
 
Go-to-market Strategy and Customer Acquisition - Mind your Business 2014
Go-to-market Strategy and Customer Acquisition - Mind your Business 2014 Go-to-market Strategy and Customer Acquisition - Mind your Business 2014
Go-to-market Strategy and Customer Acquisition - Mind your Business 2014 Marie Laenen
 
From Cost to Revenue: The Transformation of Marketing at Nokia
From Cost to Revenue: The Transformation of Marketing at NokiaFrom Cost to Revenue: The Transformation of Marketing at Nokia
From Cost to Revenue: The Transformation of Marketing at NokiaMarketo
 
Marketing transformation - New Era of Brand Building
Marketing transformation - New Era of Brand Building Marketing transformation - New Era of Brand Building
Marketing transformation - New Era of Brand Building Marketing Clinic
 
How to use targeted advertising to support B2B sales: Vendemore @B2B Marketin...
How to use targeted advertising to support B2B sales: Vendemore @B2B Marketin...How to use targeted advertising to support B2B sales: Vendemore @B2B Marketin...
How to use targeted advertising to support B2B sales: Vendemore @B2B Marketin...Vendemore [A Bisnode Company]
 
Personalised Marketing: Understand your customers - Mario Haneca
Personalised Marketing: Understand your customers - Mario HanecaPersonalised Marketing: Understand your customers - Mario Haneca
Personalised Marketing: Understand your customers - Mario HanecaSHOWPAD NV
 
#ChangeMarketing Services
#ChangeMarketing Services#ChangeMarketing Services
#ChangeMarketing ServicesFuturelab
 
Infinity Contact Media Kit
Infinity Contact Media KitInfinity Contact Media Kit
Infinity Contact Media KitInfinity Contact
 
Customer Acquisition: Choosing the Right Channels
Customer Acquisition: Choosing the Right ChannelsCustomer Acquisition: Choosing the Right Channels
Customer Acquisition: Choosing the Right ChannelsBerlin Startup Academy
 
Sales marketing alignment 10 16-13_
Sales marketing alignment 10 16-13_Sales marketing alignment 10 16-13_
Sales marketing alignment 10 16-13_Robert J. Moreau
 
4 Ways to Improve Your Sales by Using a Telemarketing Call Center
4 Ways to Improve Your Sales by Using a Telemarketing Call Center4 Ways to Improve Your Sales by Using a Telemarketing Call Center
4 Ways to Improve Your Sales by Using a Telemarketing Call CenterDialogueMarketing
 
Unified Commerce and creating a frictionless buying experience through to del...
Unified Commerce and creating a frictionless buying experience through to del...Unified Commerce and creating a frictionless buying experience through to del...
Unified Commerce and creating a frictionless buying experience through to del...The Playhouse Group Pty Ltd
 
1500 1530 Alana Griffths and Alex Gill Harte Hanks
1500 1530 Alana Griffths and Alex Gill Harte Hanks1500 1530 Alana Griffths and Alex Gill Harte Hanks
1500 1530 Alana Griffths and Alex Gill Harte HanksB2B Marketing
 
What Is A Sales Playbook?
What Is A Sales Playbook?What Is A Sales Playbook?
What Is A Sales Playbook?Carrie Morgan
 
1425 1455 Peter Isaacson Demandbase
1425 1455 Peter Isaacson Demandbase1425 1455 Peter Isaacson Demandbase
1425 1455 Peter Isaacson DemandbaseB2B Marketing
 
Opening Remarks, Steve Smith
Opening Remarks, Steve SmithOpening Remarks, Steve Smith
Opening Remarks, Steve SmithMediaPost
 

La actualidad más candente (20)

10 Ways Sales & Marketing Can Close a Deal Together
10 Ways Sales & Marketing Can Close a Deal Together 10 Ways Sales & Marketing Can Close a Deal Together
10 Ways Sales & Marketing Can Close a Deal Together
 
Rise of the Revenue Marketer
Rise of the Revenue Marketer Rise of the Revenue Marketer
Rise of the Revenue Marketer
 
SaaStock 2019 - hazel moore
SaaStock 2019 -  hazel mooreSaaStock 2019 -  hazel moore
SaaStock 2019 - hazel moore
 
Go-to-market Strategy and Customer Acquisition - Mind your Business 2014
Go-to-market Strategy and Customer Acquisition - Mind your Business 2014 Go-to-market Strategy and Customer Acquisition - Mind your Business 2014
Go-to-market Strategy and Customer Acquisition - Mind your Business 2014
 
From Cost to Revenue: The Transformation of Marketing at Nokia
From Cost to Revenue: The Transformation of Marketing at NokiaFrom Cost to Revenue: The Transformation of Marketing at Nokia
From Cost to Revenue: The Transformation of Marketing at Nokia
 
Marketing transformation - New Era of Brand Building
Marketing transformation - New Era of Brand Building Marketing transformation - New Era of Brand Building
Marketing transformation - New Era of Brand Building
 
How to use targeted advertising to support B2B sales: Vendemore @B2B Marketin...
How to use targeted advertising to support B2B sales: Vendemore @B2B Marketin...How to use targeted advertising to support B2B sales: Vendemore @B2B Marketin...
How to use targeted advertising to support B2B sales: Vendemore @B2B Marketin...
 
Personalised Marketing: Understand your customers - Mario Haneca
Personalised Marketing: Understand your customers - Mario HanecaPersonalised Marketing: Understand your customers - Mario Haneca
Personalised Marketing: Understand your customers - Mario Haneca
 
#ChangeMarketing Services
#ChangeMarketing Services#ChangeMarketing Services
#ChangeMarketing Services
 
Infinity Contact Media Kit
Infinity Contact Media KitInfinity Contact Media Kit
Infinity Contact Media Kit
 
On target 2015, Christopher Engman, Vendemore
On target 2015, Christopher Engman, VendemoreOn target 2015, Christopher Engman, Vendemore
On target 2015, Christopher Engman, Vendemore
 
Customer Acquisition: Choosing the Right Channels
Customer Acquisition: Choosing the Right ChannelsCustomer Acquisition: Choosing the Right Channels
Customer Acquisition: Choosing the Right Channels
 
Sales marketing alignment 10 16-13_
Sales marketing alignment 10 16-13_Sales marketing alignment 10 16-13_
Sales marketing alignment 10 16-13_
 
4 Ways to Improve Your Sales by Using a Telemarketing Call Center
4 Ways to Improve Your Sales by Using a Telemarketing Call Center4 Ways to Improve Your Sales by Using a Telemarketing Call Center
4 Ways to Improve Your Sales by Using a Telemarketing Call Center
 
Unified Commerce and creating a frictionless buying experience through to del...
Unified Commerce and creating a frictionless buying experience through to del...Unified Commerce and creating a frictionless buying experience through to del...
Unified Commerce and creating a frictionless buying experience through to del...
 
1500 1530 Alana Griffths and Alex Gill Harte Hanks
1500 1530 Alana Griffths and Alex Gill Harte Hanks1500 1530 Alana Griffths and Alex Gill Harte Hanks
1500 1530 Alana Griffths and Alex Gill Harte Hanks
 
What Is A Sales Playbook?
What Is A Sales Playbook?What Is A Sales Playbook?
What Is A Sales Playbook?
 
1425 1455 Peter Isaacson Demandbase
1425 1455 Peter Isaacson Demandbase1425 1455 Peter Isaacson Demandbase
1425 1455 Peter Isaacson Demandbase
 
On Target 2014, Christopher Engman, Vendemore
On Target 2014, Christopher Engman, VendemoreOn Target 2014, Christopher Engman, Vendemore
On Target 2014, Christopher Engman, Vendemore
 
Opening Remarks, Steve Smith
Opening Remarks, Steve SmithOpening Remarks, Steve Smith
Opening Remarks, Steve Smith
 

Destacado

Jak jsme dělali nový web města plzně
Jak jsme dělali nový web města plzněJak jsme dělali nový web města plzně
Jak jsme dělali nový web města plzněPetr Bechyně
 
National conference & summit cycle
National conference & summit cycleNational conference & summit cycle
National conference & summit cycleArdian Widjaja
 
Infomative Essay
Infomative EssayInfomative Essay
Infomative Essayguest232835
 
القيادة الرصينة
القيادة الرصينةالقيادة الرصينة
القيادة الرصينةguest86c60ce
 
Entity framework final
Entity framework finalEntity framework final
Entity framework finalArdian Widjaja
 
5 otázek, když plánujete nový web
5 otázek, když plánujete nový web5 otázek, když plánujete nový web
5 otázek, když plánujete nový webPetr Bechyně
 
Healthcare marketing workshop preview
Healthcare marketing workshop previewHealthcare marketing workshop preview
Healthcare marketing workshop previewguest66b925
 
Redesign webu města Plzně - verze pro Čtvrtkon
Redesign webu města Plzně - verze pro ČtvrtkonRedesign webu města Plzně - verze pro Čtvrtkon
Redesign webu města Plzně - verze pro ČtvrtkonPetr Bechyně
 
Solleiro Rules
Solleiro RulesSolleiro Rules
Solleiro Rulesalfonso
 
The Library's "Place"
The Library's "Place"The Library's "Place"
The Library's "Place"guestc7e89d
 
Vylaďte si Google analytics
Vylaďte si Google analyticsVylaďte si Google analytics
Vylaďte si Google analyticsPetr Bechyně
 
Jak neuspět s webem na internetu
Jak neuspět s webem na internetuJak neuspět s webem na internetu
Jak neuspět s webem na internetuPetr Bechyně
 
B2B Marketing - Chapter 1: Overview about b2b marketing
B2B Marketing - Chapter 1: Overview about b2b marketingB2B Marketing - Chapter 1: Overview about b2b marketing
B2B Marketing - Chapter 1: Overview about b2b marketingCalvin Nguyen
 
Google analytics pro designery - UX Circus Plzeň
Google analytics pro designery - UX Circus PlzeňGoogle analytics pro designery - UX Circus Plzeň
Google analytics pro designery - UX Circus PlzeňPetr Bechyně
 
Showcase T Woeste
Showcase T WoesteShowcase T Woeste
Showcase T Woestetwwoeste
 
Sponsorships Made Simple: Secrets to Improving Your Fundraising Success
Sponsorships Made Simple: Secrets to Improving Your Fundraising SuccessSponsorships Made Simple: Secrets to Improving Your Fundraising Success
Sponsorships Made Simple: Secrets to Improving Your Fundraising SuccessKate Alvarado
 
CLOUD Attivo per la Gestione Automatica della Fatturazione Passiva e del Cont...
CLOUD Attivo per la Gestione Automatica della Fatturazione Passiva e del Cont...CLOUD Attivo per la Gestione Automatica della Fatturazione Passiva e del Cont...
CLOUD Attivo per la Gestione Automatica della Fatturazione Passiva e del Cont...Graziano Costantino
 
Virtual Events: Better Than Being There
Virtual Events: Better Than Being ThereVirtual Events: Better Than Being There
Virtual Events: Better Than Being ThereDeb Kennedy
 
Wine Is Bottled Poetry
Wine Is Bottled PoetryWine Is Bottled Poetry
Wine Is Bottled Poetryavesavei
 

Destacado (20)

Jak jsme dělali nový web města plzně
Jak jsme dělali nový web města plzněJak jsme dělali nový web města plzně
Jak jsme dělali nový web města plzně
 
National conference & summit cycle
National conference & summit cycleNational conference & summit cycle
National conference & summit cycle
 
Infomative Essay
Infomative EssayInfomative Essay
Infomative Essay
 
Lc coach
Lc coachLc coach
Lc coach
 
القيادة الرصينة
القيادة الرصينةالقيادة الرصينة
القيادة الرصينة
 
Entity framework final
Entity framework finalEntity framework final
Entity framework final
 
5 otázek, když plánujete nový web
5 otázek, když plánujete nový web5 otázek, když plánujete nový web
5 otázek, když plánujete nový web
 
Healthcare marketing workshop preview
Healthcare marketing workshop previewHealthcare marketing workshop preview
Healthcare marketing workshop preview
 
Redesign webu města Plzně - verze pro Čtvrtkon
Redesign webu města Plzně - verze pro ČtvrtkonRedesign webu města Plzně - verze pro Čtvrtkon
Redesign webu města Plzně - verze pro Čtvrtkon
 
Solleiro Rules
Solleiro RulesSolleiro Rules
Solleiro Rules
 
The Library's "Place"
The Library's "Place"The Library's "Place"
The Library's "Place"
 
Vylaďte si Google analytics
Vylaďte si Google analyticsVylaďte si Google analytics
Vylaďte si Google analytics
 
Jak neuspět s webem na internetu
Jak neuspět s webem na internetuJak neuspět s webem na internetu
Jak neuspět s webem na internetu
 
B2B Marketing - Chapter 1: Overview about b2b marketing
B2B Marketing - Chapter 1: Overview about b2b marketingB2B Marketing - Chapter 1: Overview about b2b marketing
B2B Marketing - Chapter 1: Overview about b2b marketing
 
Google analytics pro designery - UX Circus Plzeň
Google analytics pro designery - UX Circus PlzeňGoogle analytics pro designery - UX Circus Plzeň
Google analytics pro designery - UX Circus Plzeň
 
Showcase T Woeste
Showcase T WoesteShowcase T Woeste
Showcase T Woeste
 
Sponsorships Made Simple: Secrets to Improving Your Fundraising Success
Sponsorships Made Simple: Secrets to Improving Your Fundraising SuccessSponsorships Made Simple: Secrets to Improving Your Fundraising Success
Sponsorships Made Simple: Secrets to Improving Your Fundraising Success
 
CLOUD Attivo per la Gestione Automatica della Fatturazione Passiva e del Cont...
CLOUD Attivo per la Gestione Automatica della Fatturazione Passiva e del Cont...CLOUD Attivo per la Gestione Automatica della Fatturazione Passiva e del Cont...
CLOUD Attivo per la Gestione Automatica della Fatturazione Passiva e del Cont...
 
Virtual Events: Better Than Being There
Virtual Events: Better Than Being ThereVirtual Events: Better Than Being There
Virtual Events: Better Than Being There
 
Wine Is Bottled Poetry
Wine Is Bottled PoetryWine Is Bottled Poetry
Wine Is Bottled Poetry
 

Similar a B2B Marketing Overview

Media Brief And Strategy Checklist
Media Brief And Strategy ChecklistMedia Brief And Strategy Checklist
Media Brief And Strategy ChecklistRobert Johnson
 
Sales Masterclass July 2015
Sales Masterclass July 2015Sales Masterclass July 2015
Sales Masterclass July 2015TNC Digital
 
Leeds Digital Festival: How to justify your marketing spend to your boss
Leeds Digital Festival: How to justify your marketing spend to your bossLeeds Digital Festival: How to justify your marketing spend to your boss
Leeds Digital Festival: How to justify your marketing spend to your bossXpand Marketing
 
How to market your product or service?
How to market your product or service?How to market your product or service?
How to market your product or service?121 Business Coach
 
Why It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead Today
Why It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead TodayWhy It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead Today
Why It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead TodayVivastream
 
Marketing a Small Biz (WKU SBDC)
Marketing a Small Biz (WKU SBDC)Marketing a Small Biz (WKU SBDC)
Marketing a Small Biz (WKU SBDC)Chris Houchens
 
Ashavi strategic research technology services credentials
Ashavi strategic research technology services credentialsAshavi strategic research technology services credentials
Ashavi strategic research technology services credentialsDinh Thi Diem Thuy
 
Software Business 2008 Conference
Software Business 2008 ConferenceSoftware Business 2008 Conference
Software Business 2008 ConferenceHenry Bruce
 
Getting The Most of Your Advertising Dollars PRstore
Getting The Most of Your Advertising Dollars PRstoreGetting The Most of Your Advertising Dollars PRstore
Getting The Most of Your Advertising Dollars PRstorePRstore Phoenix
 
Getting the most of your advertising dollars p rstore
Getting the most of your advertising dollars p rstoreGetting the most of your advertising dollars p rstore
Getting the most of your advertising dollars p rstorePRstore Phoenix
 
2014 marketing_your_food_product.ppt
2014 marketing_your_food_product.ppt2014 marketing_your_food_product.ppt
2014 marketing_your_food_product.pptHassanAdil15
 
Yes 2016 digital marketing workshop
Yes 2016 digital marketing workshopYes 2016 digital marketing workshop
Yes 2016 digital marketing workshopJunming Tan
 
Regent presentation-1
Regent presentation-1Regent presentation-1
Regent presentation-1Daniel Adjei
 
Master C R M 01 M K T Basics C R M
Master  C R M 01  M K T Basics  C R MMaster  C R M 01  M K T Basics  C R M
Master C R M 01 M K T Basics C R Mguestf468424
 
The PitchMethod: Business Model Canvas
The PitchMethod: Business Model CanvasThe PitchMethod: Business Model Canvas
The PitchMethod: Business Model CanvasTim Delhaes
 
CMO Summit Customer Acquisition & Growth
CMO Summit Customer Acquisition & GrowthCMO Summit Customer Acquisition & Growth
CMO Summit Customer Acquisition & GrowthGrant Johnson
 

Similar a B2B Marketing Overview (20)

Media Brief And Strategy Checklist
Media Brief And Strategy ChecklistMedia Brief And Strategy Checklist
Media Brief And Strategy Checklist
 
Sales Masterclass July 2015
Sales Masterclass July 2015Sales Masterclass July 2015
Sales Masterclass July 2015
 
Leeds Digital Festival: How to justify your marketing spend to your boss
Leeds Digital Festival: How to justify your marketing spend to your bossLeeds Digital Festival: How to justify your marketing spend to your boss
Leeds Digital Festival: How to justify your marketing spend to your boss
 
How to market your product or service?
How to market your product or service?How to market your product or service?
How to market your product or service?
 
Why It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead Today
Why It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead TodayWhy It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead Today
Why It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead Today
 
Marketing a Small Biz (WKU SBDC)
Marketing a Small Biz (WKU SBDC)Marketing a Small Biz (WKU SBDC)
Marketing a Small Biz (WKU SBDC)
 
Ashavi strategic research technology services credentials
Ashavi strategic research technology services credentialsAshavi strategic research technology services credentials
Ashavi strategic research technology services credentials
 
Software Business 2008 Conference
Software Business 2008 ConferenceSoftware Business 2008 Conference
Software Business 2008 Conference
 
BAM Congress 2018: Alfred Levi from AholdDelhaize
BAM Congress 2018: Alfred Levi from AholdDelhaizeBAM Congress 2018: Alfred Levi from AholdDelhaize
BAM Congress 2018: Alfred Levi from AholdDelhaize
 
Getting The Most of Your Advertising Dollars PRstore
Getting The Most of Your Advertising Dollars PRstoreGetting The Most of Your Advertising Dollars PRstore
Getting The Most of Your Advertising Dollars PRstore
 
Getting the most of your advertising dollars p rstore
Getting the most of your advertising dollars p rstoreGetting the most of your advertising dollars p rstore
Getting the most of your advertising dollars p rstore
 
2010 PIM Conference -
2010 PIM Conference -2010 PIM Conference -
2010 PIM Conference -
 
Cost Effective Advertising And Promotion
Cost Effective Advertising And PromotionCost Effective Advertising And Promotion
Cost Effective Advertising And Promotion
 
Marketing: The New Normal
Marketing: The New NormalMarketing: The New Normal
Marketing: The New Normal
 
2014 marketing_your_food_product.ppt
2014 marketing_your_food_product.ppt2014 marketing_your_food_product.ppt
2014 marketing_your_food_product.ppt
 
Yes 2016 digital marketing workshop
Yes 2016 digital marketing workshopYes 2016 digital marketing workshop
Yes 2016 digital marketing workshop
 
Regent presentation-1
Regent presentation-1Regent presentation-1
Regent presentation-1
 
Master C R M 01 M K T Basics C R M
Master  C R M 01  M K T Basics  C R MMaster  C R M 01  M K T Basics  C R M
Master C R M 01 M K T Basics C R M
 
The PitchMethod: Business Model Canvas
The PitchMethod: Business Model CanvasThe PitchMethod: Business Model Canvas
The PitchMethod: Business Model Canvas
 
CMO Summit Customer Acquisition & Growth
CMO Summit Customer Acquisition & GrowthCMO Summit Customer Acquisition & Growth
CMO Summit Customer Acquisition & Growth
 

B2B Marketing Overview

  • 1. B2B MARKETING Solutions Overview August 16, 2010            From Monologues to Dialogues Listen · Engage · Inspire · Influence
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. “ Sample” B2B Lead Gen Strategy 08/16/10 B2B Marketing Solutions
  • 14.