Thinking of starting a company blog? There are certain areas you must address in order to make sure your blog is a success. Our presentation, "8 Steps to Starting a Company Blog" will help make sure you aren't overlooking any of these important steps.
2. A few quick facts:
Still not sure a company blog is worthwhile? Consider the
following statistics:
40% of companies use blogs for marketing purposes. 1
B2B companies that blog generate 67% more leads per month than
those who do not. 2
B2C companies that blog generate 88% more leads per month than
those who do not. 2
1 eMarketer, Aug 2010
2 Hubspot “State of Inbound Marketing Lead Generation Report”, 2010
3. 8 Steps to Starting a Company Blog
Step #1 • Decide who is in charge
Make someone responsible for your blog. To be a valuable
marketing tool, your blog can’t be neglected. Too often, the
maintenance and promotion of a company blog is a shared
responsibility and becomes a low priority.
4. 8 Steps to Starting a Company Blog
• Conduct keyword
Step #2 research
Your blog posts can cover a wide array of topics, but they should
remain focused on your targeted keywords. The SEO advantage
gained from regular blogging is significant. Be sure to maximize that
opportunity by optimizing your blog posts from a search
perspective.
5. 8 Steps to Starting a Company Blog
• Create a publishing
Step #3 schedule
Your blog needs new content added on a consistent basis. Determine
how many posts you need (we recommend a minimum of one per
week, but the more the better), establish a schedule and stick to it.
Helpful tip: Before you launch your blog, build up a month’s worth of
content. This will give you a little flexibility to stay on schedule as you
move forward.
6. 8 Steps to Starting a Company Blog
Step #4 • Determine article sources
Is one person responsible for generating all of the blog posts? Will
every employee submit one article per month? Will you use an
outsourcing service to provide content? Answering these questions
during the planning stage will make the process easier to manage.
7. 8 Steps to Starting a Company Blog
• Sync blog with social
Step #5 media
Alerting your followers of new blog articles on
Facebook, Twitter, Linkedin, etc. is a great way to promote your
content. The amplification power of social media can be an effective
method for driving traffic and gaining a following for your blog.
8. 8 Steps to Starting a Company Blog
Step #6 • Spread the word
Email your contacts to announce your blog once it is up and
running. Continue to send emails as you update your blog until you
have built up your traffic and RSS/email subscribers.
9. 8 Steps to Starting a Company Blog
• Create a call-to-action
Step #7 (CTA)
Once you start attracting readers to your blog, focus on including
CTA’s so you can start moving those readers into the sales process.
These will vary depending on your product or service, but examples
include: downloadable whitepapers, trial offers, free
consultations, etc.
10. 8 Steps to Starting a Company Blog
• Review your blog
Step #8 analytics
Which articles are generating the most interest? Which topics need
some help? Which ones are leading to click-throughs on your CTA’s?
Use this information to develop new content ideas and to improve
the overall performance of your blog.
11. Looking for more information?
You may also be interested in these blog posts:
•How To Choose A Blog Post Topic
•Developing Blog Posts from Existing Material
•Key Elements of a Successful Blog
Understanding the importance of a company blog is the first step. Defining
goals, developing content and executing a publishing schedule is what will
make your blog work. If this sounds overwhelming, our Blog Writing
Service can help. We will work with you to develop your keyword
strategy, establish a publishing schedule and deliver the blog content you
need! Click here to learn more.
12. Who we are
We provide inbound and direct marketing
services to businesses and nonprofit
organizations. For over 40 years, we have
been helping our clients develop, manage
and execute their marketing plans.
Visit us online at www.rivkind.com or call us at 781-344-2650 to learn more
about the services we provide.
Notas del editor
These statistics point out 3 fundamental truths of online marketing:People click on organic links far more often than paid onesThe more keyword optimized content you have, the better. And the fastest way to build and maintain that is by bloggingIt doesn’t matter whether you are B2B or B2C, social media matters for organic search. It plays a significant role in how search engines rank your site.