Vertical Cubed is a new division of USFI that provides a complete end-to-end e-commerce solution for small to medium sized businesses. Site build, SEO/SEM shopping cart/Credit Card authorization to fulfillment and logistics.

1. E-Commerce Solutions

2. Who We Are
Who We Are 1
Vertical CubedSM is a division of USFI
E-Commerce Platform 2 that provides businesses with effective,
Marketing Solutions 4 affordable, upgradable e-commerce
Fulfillment Services 6
solutions, working as partners for your
growth through technology, strategic
Vertical Cubed Bundles 8
marketing and fulfillment.
About Us and Partners 10

3. E-Commerce Platform
Vertical Cubed Delivers Customizable Platforms
I know all about developing a business,
The Vertical Cubed e-commerce platform only requires
but building and then maintaining an
word processing skills to keep sites up-to-date. Our
e-commerce site requires expertise I
experts do all the development and maintenance.
don’t have time to develop.
Lifecycle Planning Catalog and Order Management
Vertical Cubed is built to grow with your business Vertical Cubed keeps you miles ahead of your competitors
For technology solutions to have lasting value, they must Vertical Cubed empowers you to monitor, analyze and
be planned, designed and deployed with adherence to forecast sales, stock levels and the effectiveness of
accepted industry standards. Our systems development promotions and incentives.
lifecycle ensures that such value is built into every
solution we offer. Integration and Data Transmission
Consolidated dashboards keep you on top of your business
Content Management System
Vertical Cubed can integrate a variety of ERP, CRM, warehouse
Vertical Cubed makes content management easy and purchasing platforms, transmitting data in secure protocols.
A Content Management System (CMS) deployed by Vertical
Cubed enables continuous updating of your online offerings Standards
to suit the changing needs of your business, by the people Vertical Cubed keeps customers’ data safe
who know it best – your people.
All Vertical Cubed sites adhere to the Payment Card
Industry (PCI) standards to keep your data – and your
customers’ transactions – safe.
To learn more, please visit verticalcubed.com 3

4. Marketing Solutions
Vertical Cubed Delivers Customers
Pulling together marketing strategy, ads, promotions and I’ve got a great product and a
bringing customers right to your site – that’s what Vertical strong supply chain, but not a clue
Cubed is about. how to bring in customers.
Marketing Strategy SEO/SEM/PPC
Every Vertical Cubed e-commerce solution is developed from a powerful Use our proven methods to bring customers to your business site
mix of strategic marketing, branding and advertising. Our focus is always on Search Engine Optimization, Search Engine Marketing and Pay Per Click all
growing your business, from site design through hosting and performance work hand-in-hand to bring customers to your site. We understand your
measurement. customers and how to maximize the effectiveness of these tools.
Strategic Capabilities Web Analytics
Stay focused on the big marketing picture Discover how customers use your site, what works and what doesn’t
We design e-commerce sites fully integrated with your print, Internet, mobile Vertical Cubed deploys the full arsenal of web analytics, including
and social media channels. In every case, we follow a path of discovery, Commerce Funnels, which allow precise tracking of customer behavior and
positioning, leveraging and powerful messaging that results in growing increased conversions.
revenues to your company.
Re-Marketing
Campaigns and Promotions
Identify the “ones that got away,” and get them back with repeat
Consistent, effective messaging in every medium exposures to your products
Advertising, PR, banner ads and all other communications work best when they Cookie-based marketing allows you to “follow” visitors from your site and deliver
address deep needs and offer real solutions to carefully targeted customers. consistent messaging on other sites that participate in an ad share program.
Social Media Mobile
Viral marketing multiplies your site’s effectiveness and revenue Maximize your brand messaging on every platform
Facebook, Twitter, YouTube and LinkedIn integration is easily facilitated, We pioneered the mobile shopping channels currently in use by major
at either the page or product level, to help build online store traffic and cellular phone, retail and hospitality clients, and we’ll do the same for you.
customer engagement.
To learn more, please visit verticalcubed.com 5

5. Fulfillment Services
Vertical Cubed Delivers Results
Attracting customers is great, but not if
Since Vertical Cubed can bundle every conceivable fulfillment service into
their product gets backordered. So when
a made-to-order supply chain operation, the need for a client-managed
Vertical Cubed talks about inventory
warehouse is eliminated for a growing number of our clients.
management, I get interested.
Vertical Cubed can not only reduce your costs, but • Returns management
also improve your supply chain efficiency with: • Recall management
• Inventory management and reorder alerts • Product liquidation
• Adaptive transportation process
• Global and domestic B2B and B2C shipping services
• Large items, pick-n-pack and everything in between
Build Your Own
• Climate-controlled warehousing
Choose only the services you need, add more as you grow
• Custom high-touch services available
• Detailed reporting – online, in real-time Vertical Cubed allows you to choose your own custom package
• Quality assurance of fulfillment, marketing and e-commerce services. It’s your supply
chain, after all. We make sure you maintain control over all of it.
Reverse Fulfillment
Reliability
Never get bogged down with returns
99.9% shipping and inventory accuracy
Returns can present special challenges to online marketers,
but Vertical Cubed has you covered, with full RMA (Return The fulfillment operations supporting Vertical Cubed have
Material Authorization) capabilities and contact center attained unheard-of levels of accuracy and efficiency that
support, including: other companies could only dream of achieving.
To learn more, please visit verticalcubed.com 7

6. Your Digital Channel Solution
Vertical Cubed Brings It All Together
My company has outgrown our
Complete marketing, infrastructure and fulfillment services
cookie-cutter storefront. I’m ready
for your e-commerce business, at an affordable price, now.
for a custom e-commerce site.
Customizable Service Bundles Vertical Cubed clients are never restricted to static service
levels. Some use only our e-commerce platform, while
For small to medium businesses, only Vertical Cubed
others use a mix of our strategic marketing or fulfillment
provides complete digital channel management, from
services. From small and medium businesses to fully
branding and marketing to distribution, delivery
outsourced engagements, Vertical Cubed is solutions-
and returns.
oriented and focused on your bottom line.
Vertical Cubed Marketing
ROI-Based
Cutting Edge
Customer-Centric
Vertical Cubed Vertical Cubed
Technology Fulfillment
Industry Best-Practice Accurate
Secure Efficient
Scalable Reliable
Customizable
To learn more, please visit verticalcubed.com 9

7. Douglas Ritter
Vice President of Marketing
and Business Development
view my profile
who we are 60 parents
Dan Zipes
Director of Logistics
and Fulfillment
view my profile
About Us
Spent 30 years with major New York 126 children Well-seasoned fulfillment With our parent company, USFI, we have pioneered the development of e-commerce solutions
ad agencies and globally prominent specialist with Nestle Co., FoxMeyer
clients and companies. Brings an
32 dogs Drug Company, Abbot Laboratories, for clients such as MetroPCS, securely hosting over $65 million in e-commerce transactions.
unusual insight to the conceptual 17 cats Red Line Healthcare, and Home Interiors Vertical Cubed is committed to clients first, providing robust yet affordable e-commerce
possibilities and hard realities of and Gifts. Joined USFI in April 2008.
marketing today. An expert in 2 parrots Directs all fulfillment functions within solutions, working as partners for your growth through technology, strategic marketing and
digital marketing and social media. USFI. Degrees in Finance and Marketing
Internationally cultured.
1 monkey from Pace University.
fulfillment services.
Jennifer Piccinini Nick Vukin
Senior Business Analyst Account Executive, E-Commerce
and Product Manager Solutions, National Accounts
Partners
view my profile view my profile
Eric Wiley
Has more than a decade of technical Director, More than 20 years of high-technology
experience; joined Vertical Cubed as a Technology sales, marketing and business
business analyst and product manager development experience. Utilizes
for the development of the e-commerce view my profile consultative sales skills to understand
platform. Uses a team approach to customers’ e-commerce and business Vertical Cubed partners with Windows Azure, Microsoft and Kentico to generate customer-driven
drive cost-effective, high performance Adept at leading teams with varied skill sets. Has served in leadership requirements to fully leverage Vertical
positions promoting, building, deploying, analyzing and operating
e-commerce solutions.
e-commerce solutions to meet business Cubed’s capabilities. Spent eight years as
demands. Serves as the liaison to clients nationally prominent websites for several Fortune 500 companies. E-Commerce Product Manager for FedEx,
for platform roadmap planning Specializes in e-commerce trends and sustainable technology. Adds as well as previous Account Executive
and development. a diverse skill set to the arsenal of any Vertical Cubed client. roles with Akamai and Cisco. More importantly, we’re your partners for growth through total digital channel management.
Charlie Mao Derek Crabtree Jim Garwacki Bob Raymond
Operations Manager Art Director, New Media Senior Solution Architect Online Marketing Manager
view my profile view my profile view my profile view my profile
Experienced and knowledgeable, Has worked in both corporate and More than 25 years in the IT A 26-year veteran of technology,
with an extensive background in agency environments for more than industry, with 13 years in specializing in web business
web-based operations. 16 years to make the Internet a more Internet-based application management since 1994. A
Has served in a primary leadership attractive, functional place. development. Led multiple successful leader in online
role for a large Fortune 500 Degrees in Art, Art History and development teams to build and marketing for government agencies
company. Responsible for Management from Rice University maintain large-scale e-commerce and private industry. Increased
providing supervision for the and an MBA from The University of websites from several Fortune 500 brand visibility, lead generation and
overall operational activities while Texas at Austin, McCombs companies, including Reynolds & profitability for all clients in various
maintaining client relationships. School of Business. Reynolds and MetroPCS. business models.
To learn more, please visit verticalcubed.com 11

8. Are You Ready to Grow Your
Digital Channel?
You have the products, we have the technology, marketing and fulfillment services
in place to make sure they’re seen, sold and shipped. We’re experienced, flexible
and eager to make it all work for you online and in real-time.
The only question is, how much longer can you wait to get started?
Call us today to set up a convenient time to meet and discuss your options.

9. 12100 Ford Road | Suite 100 | Dallas, TX 75234 | 214.624.5692 | verticalcubed.com