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Instagram Presentation: Introduction of the App
- 1. Megan Cabrera Blake Coffin Instagram Diana Colgrove Jordan Elliston
- 2. What is Instagram? • Free mobile photo sharing app designed to offer connectivity – Users share their photos with an online community • Easy transition: amateur picture-taker to professional photographer
- 3. Insta + Gram Capture qualities of the Snapshots similar to Polaroid camera, telegrams, sent over where pictures are the wire to others “instant” = Instagram, 2011 App of the Year
- 4. Instagram Users The number of users 45,000,000 reached 40 million this month 40,000,000 35,000,000 30,000,000 25,000,000 20,000,000 Android version 15,000,000 released 10,000,000 5,000,000 0 Oct 2010 2 1 3 4 5 Feb 2011 6 7 8 Oct 2011 10 9 11 2012 12 Jan April 2012 13
- 5. Instagram as a Social App • Become “followed” and a “follower” • Friends, smartphone contacts, suggested users, organizations, brands • Tag, comment, and “like” • #hashtags to tag your photos with a subject of interest
- 6. Photo Effects • Upload or use app to take picture • All photos are square (crop) • Frame, rotate, blur, and brighten • Filter effects • Vintage/retro style
- 7. CROP CHOOSE EFFECT POST
- 8. Search Statistics Increased Google searches for “Instagram” = awareness and exposure
- 9. Across the Globe • United States dominates • Growth potential worldwide • Meeker’s trend: Globality
- 10. R Marketing Implications United States United Kingdom
- 11. News: Android Release • Instagram was only offered for the Apple iPhone for over a year • The Android app release created a 10 million user growth – 1 million new users/day • Beware of malware: fake version of the app that sends SMS messages without the owner’s consent
- 12. News: Facebook Takeover 2 CEO’s under 30 $1 Billion Motive: Eliminate the competition? Facebook to go public
- 13. InstaCompetition • Hipster – the same concept as Instagram but with rectangular photos. To these, users can add locations and comments, basically creating postcards. • Picplz – a social photography app with a sophisticated editing program, even features a function to make memes out of your photos. • EyeEm – groups shared photos by categories such as coffee, New York, etc. • PicYou – an Instagram-like app that boasts itself as exclusively for the iPhone. • Jittergram – allows you to create a 3D-like image, called a stereogram or stereograph. • Path – an Android app called a “smart journal that lets you share your life with the ones you love.”
- 15. How to Find Us • http://instablogger.wordpress.com/ Follow us on Instagram: Instabloggers
- 16. Sources • http://www.alexa.com/siteinfo/instagr.am • http://www.huffingtonpost.com/2012/04/11/like-instagram-apps- alternatives_n_1417483.html • http://idealab.talkingpointsmemo.com/2012/04/instagram-alternatives-seize-moment- users-after-facebook-acquistion.php • http://gigaom.com/2012/04/10/did-facebook-just-throw-instagrams-rivals-a-lifeline/ • http://www.cnn.com/2012/04/18/tech/social-media/zuckerberg-instagram- deal/index.html • http://www.businessinsider.com/instagram-was-facebooks-biggest-threat-2012-4 • http://www.splatf.com/2012/04/facebook-instagram/ • http://9to5google.com/2012/04/13/instagram-for-android-gets-10m-users-in-10-days- launching-service-to-40m-users-total/ • http://nakedsecurity.sophos.com/2012/04/18/fake-instagram-app-android-malwar/ • http://instagr.am/about/ • http://www.washingtonpost.com/business/technology/apple-names-instagram-top- app-of-the-year/2011/12/09/gIQAg1VuhO_story.html • http://techcrunch.com/2012/04/13/instagrams-user-count-now-at-40-million-saw-10- million-new-users-in-last-10-days/
Editor's Notes
- $25k-$49,999 is equivalent to 15,500-30,968 GPBWe will say, while usage in other countries is growing and has great potential, Marketers need to be aware that demographics of users is different. For example, in US, majority of users are female, while in the UK, they are male.