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How to Brainstorm
               Lessons from Design Thinking




                                              Jeremy Lightsmith
                                                   @lightsmith


Wednesday, August 15, 12
The “Plan”
                    • What do you know about brainstorming?
                    • Happy faces
                    • Iteration 1 - Where we are
                    • Iteration 2 - w/ Stoke + Rules
                    • Iteration 3 - Design Charrette / Studio
                    • Design Thinking
Wednesday, August 15, 12
What do you know
                       about Brainstorming?


Wednesday, August 15, 12
Happy Face Exercise



Wednesday, August 15, 12
Iteration 1:
               Where are we now?


Wednesday, August 15, 12
How might we increase
               the availability of
               affordable learning tools
               & services for students
               in the developing world?
http://www.openideo.com/open/how-might-we-increase-the-availability-of-affordable-learning-tools-educational-for-children-
                                             in-the-developing-world


Wednesday, August 15, 12
What happened?



Wednesday, August 15, 12
Iteration 2:
               Energy Stoke +
               Brainstorming Rules


Wednesday, August 15, 12
Wednesday, August 15, 12
Brainstorming Rules




Wednesday, August 15, 12
Stoke
                                    Yes and...
                       ENERGY!
                             Creativity

Wednesday, August 15, 12
How can we equip
               young people with the
               skills, information and
               opportunities to succeed
               in the world of work?
                http://www.openideo.com/open/youth-employment


Wednesday, August 15, 12
Same + Different



Wednesday, August 15, 12
Questions?




Wednesday, August 15, 12
Iteration 3:
               Design Charrette/Studio


Wednesday, August 15, 12
Stoke
                                    Yes and...
                       ENERGY!
                             Creativity

Wednesday, August 15, 12
How might we design
               an accessible election
               experience for
               everyone?
                 http://www.openideo.com/open/voting



Wednesday, August 15, 12
Same + Different



Wednesday, August 15, 12
Questions?




Wednesday, August 15, 12
Design Thinking



Wednesday, August 15, 12
Brainstorm
       Frame Opportunities

                Form Insights


                              Observe people
                           Define the challenge




                                                              http://ideo.com
Wednesday, August 15, 12
Desirable




                           Feasible               Viable



Wednesday, August 15, 12
Extreme Users



                           http://www.ideo.com/work/kitchen-gadgets/

Wednesday, August 15, 12
http://www.flickr.com/photos/phil_shirley/5358114922
                           http://www.flickr.com/photos/manoelpetry/5335107830
Wednesday, August 15, 12
Wednesday, August 15, 12
Follow me
                                                              home


    Scott Cook
    Intuit                                 http://blog.intuit.com/trends/what-is-a-follow-me-home/
                           http://www.lsb.com/blog/creating-value-with-user-contribution-systems/
Wednesday, August 15, 12
Next up...

                    • how to select?
                    • team size (pizza teams)
                    • diversity


Wednesday, August 15, 12
Quiz



Wednesday, August 15, 12
Links
                    •      Brainstorming in the news :
                           http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer
                           http://www.nytimes.com/2012/01/15/opinion/sunday/the-rise-of-the-new-groupthink.html
                           http://www.scottberkun.com/blog/2012/the-problem-with-new-groupthink/
                           http://imaginecreateshare.wordpress.com/2012/08/15/response-to-groupthink-discussion/


                    •      Stanford’s Bootcamp Bootleg
                           http://dschool.stanford.edu/wp-content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf


                    •      Design Thinking
                           http://www.youtube.com/watch?v=M66ZU2PCIcM
                           http://designthinking.ideo.com
                           http://www.fastcompany.com/919258/design-thinking-what
                           http://www.fastcodesign.com/1663480/design-thinking-isnt-a-miracle-cure-but-heres-how-it-helps


                    •      GameStorming
                           http://www.gogamestorm.com/


                    •      Open IDEO
                           http://www.openideo.com/


                    •      Nordstrom Innovation Lab
                           http://nordstrominnovationlab.com


Wednesday, August 15, 12
About me
                           I spend most of my time & energy building
                           highly performant software development
                           teams.

                           As a seasoned agile coach, trainer &
                           facilitator, I work hard to create
                           environments where teams can discover
                           how they work best. I have a deep
                           understanding of agile, and am constantly
                           looking for better ways to share knowledge
                           and collaborate.

                           Find me at http://jeremylightsmith.com/
                           or @lightsmith on twitter.

                           - Jeremy Lightsmith



Wednesday, August 15, 12

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How to brainstorm

  • 1. How to Brainstorm Lessons from Design Thinking Jeremy Lightsmith @lightsmith Wednesday, August 15, 12
  • 2. The “Plan” • What do you know about brainstorming? • Happy faces • Iteration 1 - Where we are • Iteration 2 - w/ Stoke + Rules • Iteration 3 - Design Charrette / Studio • Design Thinking Wednesday, August 15, 12
  • 3. What do you know about Brainstorming? Wednesday, August 15, 12
  • 5. Iteration 1: Where are we now? Wednesday, August 15, 12
  • 6. How might we increase the availability of affordable learning tools & services for students in the developing world? http://www.openideo.com/open/how-might-we-increase-the-availability-of-affordable-learning-tools-educational-for-children- in-the-developing-world Wednesday, August 15, 12
  • 8. Iteration 2: Energy Stoke + Brainstorming Rules Wednesday, August 15, 12
  • 11. Stoke Yes and... ENERGY! Creativity Wednesday, August 15, 12
  • 12. How can we equip young people with the skills, information and opportunities to succeed in the world of work? http://www.openideo.com/open/youth-employment Wednesday, August 15, 12
  • 15. Iteration 3: Design Charrette/Studio Wednesday, August 15, 12
  • 16. Stoke Yes and... ENERGY! Creativity Wednesday, August 15, 12
  • 17. How might we design an accessible election experience for everyone? http://www.openideo.com/open/voting Wednesday, August 15, 12
  • 21. Brainstorm Frame Opportunities Form Insights Observe people Define the challenge http://ideo.com Wednesday, August 15, 12
  • 22. Desirable Feasible Viable Wednesday, August 15, 12
  • 23. Extreme Users http://www.ideo.com/work/kitchen-gadgets/ Wednesday, August 15, 12
  • 24. http://www.flickr.com/photos/phil_shirley/5358114922 http://www.flickr.com/photos/manoelpetry/5335107830 Wednesday, August 15, 12
  • 26. Follow me home Scott Cook Intuit http://blog.intuit.com/trends/what-is-a-follow-me-home/ http://www.lsb.com/blog/creating-value-with-user-contribution-systems/ Wednesday, August 15, 12
  • 27. Next up... • how to select? • team size (pizza teams) • diversity Wednesday, August 15, 12
  • 29. Links • Brainstorming in the news : http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer http://www.nytimes.com/2012/01/15/opinion/sunday/the-rise-of-the-new-groupthink.html http://www.scottberkun.com/blog/2012/the-problem-with-new-groupthink/ http://imaginecreateshare.wordpress.com/2012/08/15/response-to-groupthink-discussion/ • Stanford’s Bootcamp Bootleg http://dschool.stanford.edu/wp-content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf • Design Thinking http://www.youtube.com/watch?v=M66ZU2PCIcM http://designthinking.ideo.com http://www.fastcompany.com/919258/design-thinking-what http://www.fastcodesign.com/1663480/design-thinking-isnt-a-miracle-cure-but-heres-how-it-helps • GameStorming http://www.gogamestorm.com/ • Open IDEO http://www.openideo.com/ • Nordstrom Innovation Lab http://nordstrominnovationlab.com Wednesday, August 15, 12
  • 30. About me I spend most of my time & energy building highly performant software development teams. As a seasoned agile coach, trainer & facilitator, I work hard to create environments where teams can discover how they work best. I have a deep understanding of agile, and am constantly looking for better ways to share knowledge and collaborate. Find me at http://jeremylightsmith.com/ or @lightsmith on twitter. - Jeremy Lightsmith Wednesday, August 15, 12