1. TIFFANY & CO.
THE 350 P ST
Volume 1, Issue 5! ! April 2011 - July 2011!
From The Desk of Tom Carroll
The months of May, June and July certainly have been eventful for
the San Francisco store.
We had much to celebrate:
•While still in April, the San Francisco Giants ownership team
received their championship rings during a cocktail reception in our
beautiful store. The excitement spilled into May with many fans
purchasing from special collection developed by our friends in TFB
• We hosted an in store dinner with the US Patek Philippe Management
team and were able to present to our customers the 2011 Basel Collection
• Benjamin was kind enough to coordinate a “Store of the Year”
celebration that coincided with Ray Raby’s house hunting trip
• We were fortunate to invite a very special customer to the Santa Barbra
Polo event featuring Prince William and the Duchess of Cambridge
From a Tiffany visitor standpoint, we had the chance to welcome the Tiffany
Counterfeit team and learned of the important work they do around the world to
help protect the Tiffany Brand. We welcomed Justine Silver to the North
America West HR team and got a chance to meet Ray Raby in advance of his Inside The 350
official start date of August 1st.
Operationally, we have been working diligently to organize the store, have Birthdays 7
attacked (and continue to attack) our inventory control challenges and spent a
Chiaki’s Make It Right 4
great deal of time evaluating the information from the most recent employee
survey to help us define what kind of work environment we want to create for Engage - Let’s talk about... 6
ourselves. We also executed a very significant price change.
We finished the expansion of the fashion jewelry sales salon just in time for Giants Ring Raffle 4
Mother’s Day and have an extensive outdoor advertising campaign in place to
Leesha’s Tiffany Anniversary 2
attract the city’s visitors into our store to shop.
As I prepare this note on July 26th, the store has achieved its’ 2nd Quarter sales Michele’s S.O.S. 4
plan as a result of an explosive May (+ 42% vs LY), a solid June (+ 2% vs LY)
and MTD July results that are 42% greater than LY. Store of the Year Dinner 7
Through a great deal of hard work and commitment to each other, we have put Style to Sell 5, 6
ourselves in a position to have a very satisfying and successful year. Thank you
for all that you’ve done to get us this far…I’m more confident than ever before Team Building Committee 4, 7
about our future because of your leadership and hard work.
World Series Champions 3
- Tom Carroll
1

2. San Francisco welcomes and honors Group Director
Ray Raby for his 10 years of service with Tiffany & Co.
As I've been filling boxes, allows common people to attain uncommon results".
saying goodbyes and working I've experienced that teamwork is tested when dealing
with my successor in with change, conflict and the many avenues or
Philadelphia with on- opinions of how to reach group potential. I have also
boarding and the many seen where the needs of the team are best realized
transition topics over the when the needs of individuals are also met and we
last couple of weeks, I find myself thinking about the make time for the seemingly unimportant. Too often
teams that I have been a part of throughout my career. we underestimate the power of a smile, a kind word, a
Particularly, how any of the strengths, successes, listening ear, an honest compliment or the smallest act
failures or struggles to manage the challenges of the of caring.
day was always influenced by our abilities or I'm so excited for my next opportunity and what I feel
inabilities to truly function as an effective team. There must be one of the best jobs in our industry; a Group
are many cliché slogans such as "Teamwork makes Director position with responsibility for a flagship
the dream work", "There's no I in TEAM", etc. One location for Tiffany & Co. in an amazing market. And
that I've found to have solid meaning is the definition above any individual success, awards or professional
and thoughts from Andrew Carnegie; "Teamwork is accomplishment in San Francisco, a central goal will
the ability to work together toward a common vision. be to feel proud that I am a part of a great and
The ability to direct individual accomplishments successful team.
toward organizational objectives. It is the fuel that - Ray Raby
Leesha’s Tiffany Anniversary
A decade of service at Tiffany is an occasion for celebration! In this issue we honor 10-year
employee Leesha Chatman for her hard work and accomplishments.
What first brought you to Tiffany? How has Tiffany changed over the
Leesha: I saw an ad in the San Jose years?
Mercury Newspaper and made a joke Leesha: When I first started we had
no email and Intranet. Everything and Why have you stayed at
referring to people reading the paper
anything we needed we had to use Tiffany?
on Sunday morning. At the time I was
Atlas. In the last ten years we have Leesha: I have stayed
in the dental field but have had
opened approximately around sixty- because I enjoy the
previous retail experience and
four more additional stores and still people I work with. I have
therefore faxed my resume to Marilyn
growing. seen myself grow, adapt
Douglas; my first day was June 1st. to change, become
What position did you star in and what What words of wisdom can you pass versatile in both Sales
are you in now? along to those just starting? and Operations that I feel
Leesha: In San Jose I started in Leesha: Don’t take anything I’m confident to take on
Group 2, became a floater, moved to personal; understand that good any opportunity that
Group 1, Administrative Coordinator things and bad things happen in comes my way. It is truly
and finally Assistant Operations every walk of life. Understand that a company with great
Manager. Not only was I responsible everywhere you work there are benefits and growth.
for all of the PR but it gave me the people whom you are going to get
exposure to the internal side of the along and not get along; but do not
business. Being a new mom, I give up on a good company or a
accepted a part time Sales position in good opportunity for the wrong
San Francisco. reasons.
2

3. Tiffany was proud
to present the SF
Giants collection
featuring the World
Series
commemorative
logo.
Shopping around
Union Square has
never been more
Giant...no pun
intended.
Tiffany in SF was
honored to host a
private event for
the owners and
investors of the
San Francisco
Giants in April.
3

4. Giants World Series Ring Raffle
Drawing Date: July 27, 2011, Entry Deadline: July 26, 2011, 11:59 PM ET
Proceeds Benefit : The Giants Community Fund
• Winner will receive one (1) authentic 2010 World Series Champion Ring
commissioned by the San Francisco Giants. Made by Tiffany & Co., the
ring will be the same make and model and will consist of the same
materials and jewels as the Giants player rings. The Winner's last name
will be engraved on the side of his/her ring. CFC and the Charity reserve
the right to approve the name to be engraved on the ring. Winner will
receive their ring at a ceremony preceding the August 27, 2011 Giants vs.
Astros Game
August
• Winner and guest will enjoy two (2) premium seats to the Giants vs. Astros
Game following the ceremony, plus two (2) nights hotel accommodations in Back to School Drive for kids in need
San Francisco (Friday, August 26, 2011, and Saturday, August 27, 2011, Location: In store
single room, double occupancy), round trip coach airfare (if needed, if Contact: Rosie and Rachel
used), as may be necessary, to attend ceremony and game ($2,700 Limit),
and $250.00 in restaurant coupons from San Francisco area restaurants September
• Winner will be awarded a cash prize in the amount of $4,991.25 to mitigate Sept. 10 - Store potluck near
the Winner's tax liability that results from winning the raffle. Ghirardelli Square
Michele Huertas’s Sale Of Success (S.O.S.) Location: Grass or Marina
I had taken the Fast's to a SF Giant's game in April and didn't realize what Contact: Maxine
big fans they were. They both came in full Giant's attire including t-shirt, Sept. 21 - JP Morgan Chase & Co.
hat, jacket and blanket! Their anniversary was June 2nd; so the week
Corporate Challenge
before I emailed wishing them a Happy Anniversary. Mr. Fast replied back
saying they were thinking of coming into the SF store to celebrate. They Sonia will e-mail other stores who
ended up purchasing a yellow diamond ring and pendant totaling almost might like to participate.
$60K. While they were here they talked about how much they enjoyed the Location: Lot "A" at McCovey
Giant's game. I thought to myself and said we have to figure out another
Cove
game they could go to. On Monday, July 18th, we went to the Giant's vs.
Dodgers game; the highlight of the evening was their son Trevor catching Contact: Fabian
a foul ball! It truly was an evening they will never forget.
Chiaki’s Make It Right - A Romantic Encounter
An established Tiffany customer from Florida, Mr. Thomas Ruhf, decided upon the purchase
of an exquisite yellow gold and diamond eternity band to give his wife, Kay. Mr. Ruhf knew
exactly what he wanted and therefore the sale was transacted over the phone. He was
anxious to surprise his wife with this memorable gift in the store upon their coming to visit
San Francisco when he would bring her into Tiffany to browse.
This was a captivating notion but our only concern at Tiffany was how best to manage this
memorable surprise to be a most romantic encounter. Upon consultation with all involved,
we decided upon a plan that allowed the best prospects for success.
With Mr. Ruhfʼs input, Tiffany wrote a lovely note personally addressed to Kay to be placed
beside the Tiffany Blue gift box with white ribbon containing the ring in the display counter
where similar items would be typically displayed. The timing of the arrival of Mr. Ruhf and his wife, Kay, was
pre-arranged so that the case could be properly prepared prior to their arrival at the store so as they browsed,
Kay would come upon this beautiful Tiffany Blue gift box with white ribbon beside a note addressed to her.
This romantic Tiffany encounter happened perfectly with Mr. Ruhf so pleased and with Kay so surprised with
tears of happiness in her eyes. With the dedicated teamwork of management and staff at San Francisco, we all
were able to create a special memory for an established customer and add dimension to the well deserved
mystic that is Tiffany & Company.
Mr. Ruhf e-mailed after the occasion, "Everyones efforts are deeply appreciated. Kay was thrilled. Youʼre the the best."
4

5. 18k Medium
Doughnut
S t y le to S ell
Bangle
Classic $12,500
Billfold in
Tiffany Blue
glazed
crocodile $495
Diamond by
the Yard
Necklace set
in platinum
$7200
Victoria
Diamond
Earrings set in Bone Cuff
Platinum $4900 in 18k
Gemea
Yellow
Quartz
Gold
Watch in
$7950
stainless
steel on a
white
Bone Cuff in
Sterling Silver
$800;
Green
Tourmaline and
Diamonds by Diamond Line
the Yard Earrings set in
Bracelet in Platinum $15K Metro
Sterling Silver Groove Cufflinks Diamond
$1150 with Hematite in Three Row
Sterling Silver $500 Bangle set in
18k White
Gold $10K
Rose-cut
Diamond
Cobblestone
Earrings set in
Platinum $3900
Sterling
Silver
Aegean Toggle Palm Tree Sterling Silver and 18k Rose Gold Medium Round Lock
Bracelet in Charm $325, Medium Sterling Silver Locks in 18k Rose and
18k Yellow $125 and Yellow Gold $350, Large Sterling Silver Heart Lock
Gold $10, 200 18” $135, 18k Rose Gold and Sterling Silver Ultra Large
Pendant Vintage Lock $650, 18k Heart Pendant $800, Sterling
Chain $65 Silver Pendant 24”, Oval Link 24”, Bead Chains 20”
$65, Sterling Silver Medium Vintage Lock $80
5

6. S t y le to S ell Oval Sapphire
Ring with Half
Moon Diamonds
and a Diamond
Melee Border set
Tiffany Circlet in Platinum $105K
Diamond
Bracelet
set in
Platinum
$16,500
Mix-cut
Diamond
Earrings set in
platinum $27K Blue Enamel and
Sea Pearl Tassel
Necklace set in
Platinum and 18k
Sterling Silver Yellow Gold
Stacking Band Rings $34K Oval Pink Spinel
in Pink Sapphire, Blue and Diamond
Sapphire, and Tsavorite Lever-back
$275; with diamond set Earrings set in
in Platinum $1200 Platinum $70K
Face it, true love is hard to find;
but you can find out What Makes
Love True by downloading it in
the Apple App store. Click,
Engage!
browse, and share your True
Love on Tiffany & Co. new
Facebook tab.
Let’s talk
about...
Want to spot the
latest trend? Check
out Tiffany & Co.
new Spotlight tab
on Facebook.
6

7. On June 22nd San Francisco Tiffany & Co. celebrated Store of the Year. Big
thanks to Benjamin Alfaro who had suggested and coordinated a beautifully
San Francisco delicious dinner located in the Mission on 24th; El Delfin restaurant.
Store
of the Menu
Year
2010 Taco Salad Can Cun served with
ceviche and prawns
Filete De Pescado En Salsa De
Alcaparras fish filet with lemon
butter capers sauce
Fettuccini Con
Camarones fettuccini with prawns
sweet basil aurora sauce
Pollo En Mole Poblano Mole
Verde chile with traditional mole
sauce
Volcan En Molcajete pieces of
tender meat "arrachera" style
prepared with cactus, sausages, onion,
and cheese topped with a red sauce
Flan, Arroz Con Leche, Gelatina
TEAM BUILDING COMMITTEE
continue from pg. 4
November
HAP P Y BI RTHDAY Nov. 5th - Group activity with seasonal meet
and greet.
(^_^)! Location: In store
Contact: Volunteers?
J U LY
Gabrielle Holiday Giving Food Drive
JUNE Location: In store and possible group to
Andrea volunteer their time at Soup Kitchen
Kevin
Rachel Contact: Volunteers?
APRIL Emily
Heidi December
Stoyanka M AY Amy
Tammy Food Drive or Toy Drive
Casie Michele Julie
Danielle In store raffle, every toy or canned food you
Kim S. Larry donate you get a raffle ticket and maybe 3
Renee drawing; 1 being the biggest gift and two
smaller ones.
Contact: Volunteers?
Newsletter Editor 7
Danielle S. Lopez