5. Exhibit Hall Traffic Measurement 1% 4% 4% 4% 3% 4% 9% 4% 3% 6% 1% 4% 3% 3% 7% 3% 8% 6% 3% 6% 1% 4% 2% 4% 2% 8% 9% 4% 3% 1% 4% 3% 2% 6% 5% 9% 7% 3% 6% 5% 3% 4% 5% 2% 2% 3% 8% 4% 3% 3% 1% 6% 5% 1% 3% 2% 8% 7% 3% 6% 9:00 1704 10:00 2877 11:00 1460 12:00 1665 1% 2% 5% 4% 6% 3% 7% 10% 1% 1% 2% 1% 2% 9% 7% 8% 2% 2% 5% 4% 3% 1% 4% 4% 5% 2% 6% 9% 4% 2% 1% 5% 3% 2% 7% 6% 9% 7% 2% 13:00 2524 6% 14:00 2751 2% 1% 4% 4% 5% 2% 6% 9% 4% 3% 4% 4% 1% 6% 9% 7% 6% 3% 3% 5% 15:00 3292 5% 1% 3% 3% 4% 5% 5% 10% 6% 3% 4% 1% 4% 4% 5% 2% 8% 10% 3% 3% 4% 1% 4% 4% 2% 7% 5% 9% 7% 3% 5% 1% 5% 5% 4% 3% 6% 9% 4% 3% 29% 31% 31% 18% 23% 14% 14% 32% 33% 32% 35% 30% 29% 21% 20% 18% 10% 18% 11% 25% 17% 35% 17% 19% 7% 15% 8% 22% 9% 29% 12% 3% 3% 7% 8% 4% 4% 4% 8% 1% 7% 1% 1% 1% 6% 1% 1% 1% 10% 1% 1% 1% 7% 4% 1% 1% 4% 2% 1% 4% 2% 1% 1% 1% 5% 1% 1% 1% 5% 1% 1%

6. Exhibitor Analysis - Overview Among sample exhibitors, interaction rates varied as much as 20% day to day, indicating exhibitors do not come prepared with a plan Interaction rates for medium sized exhibitors are in line with Industry Average, however, small and large exhibitors are significantly below Attraction & Interaction Rates were consistent on both light and heavy traffic days Exhibitors Attraction Rate Interaction Rate Industry Average Small-Light Traffic Day 9% 31% 62% Medium-Light Traffic Day 7% 40% 53% Large-Light Traffic Day 10% 40% 57% Small-Heavy Traffic Day 10% 31% 62% Medium-Heavy Traffic Day 8% 48% 55% Large-Heavy Traffic Day 10% 42% 65%

7. Sample Exhibitor Exhibitor traffic Number of attendees per hour Total traffic for Exhibitor 1 slowly decreased – 2,000 on day 1 to 1,000 on day 4 Attraction and Interaction rates were fairly low – 21% and 29% respectively Exhibitor 1 appeared understaffed – needed exhibit staff to not only bring attendees into the booth, but also to interact with those that did enter Total Traffic Stop-by Exhibitor traffic Number of attendees per hour Stop-by Interaction 19% 23% 24% 19% 31% 21% 25% 45%

16. Examples in Action… Exhibit Hall Entrance In booth offering for Exhibitors

17. Data Visualization… Visualization

19. Leads Received by Exhibitors by Exhibitors On average, exhibitors received 106 swipes – those in the top 10 received between 4 and 14 times the average Exhibitor A received the most attendee swipes (~9% of all swipes received by exhibitors) - did an exceptional job in booth design and with attendee interaction Top 10 exhibitors includes…and several small exhibitors… presence of small exhibitors significant as we do not typically see small exhibitors on top 10 list Top 10 Exhibit Booths - 200 400 600 800 1 , 000 1 , 200 1 , 400 1 , 600 1 , 800 t

20. Number of Days Attendees Spent at the Show Number days attendees spent at the show 1-Day attendees 48% of attendees spend only one day at the show, with a majority on Days 1 & 2 Of the 36% that spent two days at the show, 40% attended on Days 1 & 2

21. Attendee Behavior On average, attendees spent 1 hour and 45 minutes on the show floor, which is slightly less than comparable shows Average attendee swiped 3 times per day, which translates into one every 30 to 45 minutes Show organizer can evaluate if there are opportunities to increase lead swipes by considering a “bingo” card, prize drawing from swipes, etc. Time spent by attendees on exhibit floor Average number of attendee swipes

22. 5. Mobile Applications

23. Twitter Feed News & Local Weather Splash Page “ Tabs” Exhibitor Listing & Product Locator Floorplan Features of an Event Mobile App Event Articles Sharing Capabilities

26. More Information Dave Fellers, CAE President Dave Fellers Consulting, LLC Prairie Village, Kansas [email_address] www.fellerskc.com 847-254-2700 If you would like additional information about trends for annual meetings and exhibitions or about this presentation, please contact: