Slide deck from PCMA POWER Chapter meeting 10/21/11 in Cleveland.

2. 1. Understand why people
join social networking
sites.

3. 2. Discuss eight social
media practices or
mindsets that need a
re-boot!

4. networks?

5. 5

6. 6

7. 7

8. 8

9. Communities of…
Action or Practice
9

10. 2. Discuss eight social
media practices or
mindsets that are in need
of an upgrade.

11. #1 Our customers
aren‘t on social media
11

12. How „bout your
Future Customers?
12

13. 80% of Internet users

14. Nielsen 2011 Social Media Report

15. Nearly 25%...
time on blogs & social networks
Nielsen 2011 Social Media Report

16. Nielsen 2011 Social Media Report

18. Brainstorm a list of why we hide/
hings
un-follow/ignore person or brand
18

19. 2. Broadcasting
vs. helping
19

21. New Attendee Attributes
Shift From Push To Pull
21

22. Broadcast
Example
Don’t do this!

23. As technology evolves, we find
ourselves communicating
more digitally.

24. Practice Conversational Marketing
• Listening
• Helping
• Serving
• Sharing

25. Angela Mairs’ Twitter
Engagement Formula
70% - Resource sharing
20% - Conversation and Co-creation
10% - Self promotion
Schedule your tweets!
25

26. Poor follow
example
Don’t do this!
26

27. 3. Not being
human

28. Social is something you are,
not something you do.
Outsourced or non-
empowered relationships
don‟t work.

29. Don’t hide behind the
logo

30. Automation
is NOT
Being social!

31. 4. Ignored due to lack of relevance

32. About pull strategies, opt-in
two way conversations
Image by
Debra Askanase

33. Schedule Posts! Use Hashtags!
33

34. Don‟t Post Across Platforms!
34

35. Segment Followers for Sharing
35

36. 5. Paying attention to the
wrong metrics

37. 95%+ of people that “Like” you, don‟t!
37

38. Four Best Social
Media Metrics
Avinash Kaushik
38

39. 1. Conversation
Rate
# of comments or replies per post
39

40. 2. Amplification Rate
Shares and Re-Tweets
Tie
Connection
40

41. 3. Applause Rate
Likes, favorites
+1’s

42. 4. Economic Value
=Sum (Revenue +
Cost Savings)

43. Consider

44. Platform Strategy
Pick 2 or 3 and do them really well!
44

46. #7 – Poor home-base
strategy

47. SOCIAL OMNIPRESENCE – THE HUB & SPOKE MODEL
• Promote blog • Optimize channel to
content link back hub
• Ask questions • Share videos on
• Conversation and The Hub
Outposts
community
• Website or blog
• Optimized for search
• Easy for users to
consume , share and
co-create
• Sharing helpful
information • Links to outposts • Optimize Google+
• Outpost links back to page with links to hub
hub • Circle strategy for
• Nurturing
relevance
relationships

48. What content or tools would
encourage your to visit or
return to conference website?
48

52. WordPress.org - Fee

53. Nielsen 2011 Social Media Report

54. 8. Not
having &
enforcing
good rules

55. Must be a safe place!
relationship before the pitch
Relationship
Before Pitch!

56. “When you say it about yourself it’s bragging.
When someone else says it about
you its proof.” ~ Jeffrey Gitomer