The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Here are tips from members of YEC on how to make a strong company LinkedIn page:

1. 11 Tips for Putting Together a Strong Company
LinkedIn Page
blog.dlvr.it /2014/05/11-tips-f or-putting-together-a-strong-company-linkedin-page/
Debra Garber
What tips do you have for putting together a brand page on LinkedIn that supports
company growth?
The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most
promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a
f ree virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Here
are tips f rom members of YEC on how to make a strong company LinkedIn page:
1. Showcase Your Personality
LinkedIn f ollowers are very dif f erent f rom those on other social networks in that you know why
they’re there — they’re considering working f or you one day. That means you can showcase the best
things about your company, especially the personality of your culture and team. Don’t shy away f rom
being clear — they need to love it as much as you do! - Derek Flanzraich, Greatist
2. Edit Your Company Description
LinkedIn brand pages are very SEO f riendly. Google previews up to 156 characters of your page’s
text in its meta description. Edit your company page description so it leads with powerf ul, keyword-
rich sentences. LinkedIn users can also search f or companies by keyword, so include words that
describe your business, expertise and industry f ocus. - Brett Farmiloe, Digital Marketing Company

2. 3. Add Keywords
Add the keywords you want your company to rank f or to your LinkedIn company page. This will help
people f ind your prof ile and will also help your company rank better with search engines. Also,
connect your employees’ prof iles to your LinkedIn page so there’s more activity and connections
leading their contacts to the page. - Joe Apf elbaum, Ajax Union
4. Highlight How Cool Your Company Culture Is
Highlight how much employees love working at your company and how much you love the work they
do f or you. Show the outside world that your company’s values extend beyond providing a terrif ic
product and include having a terrif ic in-house culture, as well. - Brooke Bergman, Allied Business
Network Inc.
5. Use Video
You need to stand out among the crowd. Not many companies are doing video or visual content.
Showcase this on there, and it’ll attract a lot of people. - John Rampton, Adogy
6. Have Others Share Your Story
I really think having others tell our story f or us is much more valuable than us telling our story. Having
employees, interns, clients and partner organizations share their experiences working with us
provides a unique f rame of ref erence that we can’t achieve. - Chris Cancialosi, GothamCulture
7. Feature Employees
Showcase your company culture by using status updates to f eature employees who went above and
beyond and awards the company has received. Af ter, review engagement metrics, and sponsor your
best posts. - Adam Root, Hiplogiq
8. Support It With Content
LinkedIn thrives on quality content. When people aren’t reading personal prof iles, they’re of ten
reading the best articles that are being shared on the site. Having a strong company network that
engages with your quality content is going to drive people to your brand page (which will be quality,
as well). - Michael Seiman, CPXi
9. Keep It Appropriately Updated
So many businesses are bad at keeping the page updated with new announcements or content, and
any new visitor is going to think it’s dead and not happening and then move on. Keep the page active,
even if you don’t see a ton of immediate ROI. We’re not talking a huge time investment here.
However, don’t get overzealous without a good plan and just post anything just to be posting it. -
Andy Karuza, Brandbuddee
10. Post Relevant Information Often
Whether you want to grow your client base or add new employees, LinkedIn is a great place to
showcase your company’s talents and unique of f erings. Make the most of the tabs LinkedIn of f ers
by listing recent updates on your company’s homepage and current job openings along with videos
of employees discussing what it’s like to work at your company on the careers page. - Björn
Stansvik, MentorMate

3. One f inal tip f rom dlvr.it:
11. Automatically Share and Schedule Updates to your Company Page
Automatically posting to a LinkedIn Company Page using dlvr.it makes it easy to manage and measure
your presence on LinkedIn. By sharing content on your LinkedIn Company Page you will not only reap
the benef its of being f ound in Google but you will increase your relevance across LinkedIn’s vertical
search engine.
- Bill Flitter, dlvr.it
This article (Tips #1 – #10) originally appeared on Small Biz Technology, a dlvr.it content partner.