1) Cambodia has a developing digital media landscape, with over 100 bloggers and social media platforms like Facebook and Twitter in use.
2) However, internet access remains limited, especially outside major cities, and digital media users make up a very small portion of the population.
3) Efforts by local bloggers and international experts are working to promote social media and increase Cambodia's online population through workshops and infrastructure improvements, though traditional media such as newspapers remains the strongest channel of communication.
2. Media History Traditional Media 122 national newspapers, 1 local and 14 foreign news agencies. 2 public and 13 private radio stations New Media Internet access available in 1997 Only 10 bloggers in 2004
3. Media Today Over 100 Cloggers Organising events and workshop Present in grou.ps and social networking sites
4. Social Media Platforms Hi5, Facebook, Cambodian Chat, Mitleap, Khmeryou.com, Soksabai, Twitter
5. Difficulties we faced Young internet market Limited access Some information available on international sites
6. Weak Ties at work Wiki interviews on Facebook Found interviewees in our networks Facebook messaging to communicate
8. Interviewee Opinions Believe digital media has great business potential Not tapped due to small online population Virtually no online advertising Government does not use internet as a channel
9. Corporate Digital Media Use Currently no major highlights Few businesses have websites Did not register with the Cambodian Information Center’s online directory
10. Social Stigmas Digital revolution caused societal fears Parents fear negative influences on children Especially pornography
11. Social Stigmas - Causes Majority of users are youths Remainder of population unaware of digital media Internet access limited to major cities
12. Goals of Cloggers Eager to increase online population Through workshops and improved infrastructure Social media experts contribute heavily One case: Beth Kanter
16. Conclusion Digital media at early stage of development Expected exponential growth Some forecasts predict doubling penetration and usage rates within a decade
17. Conclusion Traditional media remains the strongest channel Digital media gradually catching up Thanks to local and international efforts
Notas del editor
Cambodia has a land area of 181,035 square kilometers in the southwestern part of the Indochina peninsula, about 20 percent of which is used for agriculture. It lies completely within the tropics with its southern most points slightly more than 10° above the Equator. The country capital city is Phnom Penh.a population of over 14 million ethnic Khmer. A citizen of Cambodia is usually identified as "Cambodian" or "Khmer", though the latter strictly refers to ethnic Khmers. Most Cambodians are Theravada Buddhists of Khmer extraction, but the country also has a substantial number of predominantly Muslim Cham, as well as ethnic Chinese, Vietnamese and small animist hill tribes.[4].